The Dealer Playbook

Alan Schaefer (Five Star Iris) is not only one of the coolest guys you'll ever meet, his wisdom about collaboration and leadership are second to none. 

In episode 107, you'll learn how to achieve success faster by governing yourself and controlling your thoughts and outputs.

Alan helps shift the paradigm about what you need to do to get to the next level without killing yourself mentally or physically.

If you're getting value from the DPB, I'd love an honest review on iTunes: http://www.thedealerplaybook.com/itunes

I'm on a mission to enrich and empower automotive professionals around the world. I'd be honoured if you would help spread the word!

Dominate!

MC

Direct download: DPB_AlanSchaefer_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 1:00am PST

 

Back for the second time, Coach Micheal Burt is never short on delivering power. 

In episode 106 you'll discover how to find a mentor and what impact having a mentor will have on your career, no matter what industry you're in.

So many people seek the money first, when Coach Burt suggest that needs to be flipped around. Find the mentor before the money. 

Getting value out of The Dealer Playbook Podcast? We'd love an honest review here: http://www.thedealerplaybook.com/itunes/

We're on a mission to empower automotive professionals around the world. It's about Thriving, not just surviving. Help us spread the word - SHARE SHARE SHARE!

DOMINATE!

MC

Direct download: DPB_CoachBurt_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 12:30am PST

It's safe to say that Mark Jennison has experienced enough to have lived three lifetimes by now. From a blossoming drug and alchohol addiction starting at the age of 14, waking up to see his best friend dead, to making millions and losing it all, Mark takes you on his comeback journey.

In episode 105 you're going to learn about how to leverage your life's challenges and turn them into strengths. Listening to Mark share his story, you'll be inspired to identify ways that you can live the best version of your life as possible.

Getting value out of The Dealer Playbook Podcast? We'd love an honest review here: http://www.thedealerplaybook.com/itunes/

We're on a mission to empower automotive professionals around the world. It's about Thriving, not just surviving. Help us spread the word - SHARE SHARE SHARE!

DOMINATE!

MC

Direct download: DPB_S6_MarkJennison_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 1:00am PST

Amy Bannor (aka #JustAGirlSellingCars) cut her teeth providing an exceptional customer experience as a sales consultant at David's Bridal, one of the largest bridal dress chains in the world.

When she transitioned to the automotive industry over 7 years ago, she realized that many of the principals that worked extremely well in the bridal industry were missing from the car buying experience. It lacked transparency and a fun atmosphere.

In episode 104 of the show, Amy is going to take you on her journey from newbie to seasoned sales professional and let you in on the lessons she's learned in between.

Get the full scoop here: http://www.thedealerplaybook.com/104

If you're getting value out of the DPB, we'd love an honest review of the show here: http://www.thedealerplaybook.com/itunes/

We'd also love your help spreading the word. We're on a mission to empower automotive professionals around the world to rise above the clutter and THRIVE!

Dominate!

MC

Direct download: DPB_S6_AmyBannor_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:36am PST

In Episode 103, I'm joined by my good friend, Yuliya Chernykhovskaya, a health and wellness coach who is helping people live the best version of life as possible. 

Yuliya shares some powerful insights into the importance of healthy living and what role that plays in dominating your career.

Sadly, healthy living isn't something that often gets associated with career, but Yuliya shares her insights into how they are one in the same. Your health is as much a part of the job as everything else you're pursuing.

Get the full scoop here: http://www.thedealerplaybook.com/103

If you're getting value out of The DPB, we'd love an honest review of the show here: http://www.thedealerplaybook.com/itunes

We'd also love your help spreading the word. We're on a mission to empower automotive professionals around the world!

DOMINATE!

MC

Direct download: DPB_S6_Yulia_mixdown_version1.mp3
Category:Business, Management & Marketing -- posted at: 12:00am PST

Rand Fishkin is the world's leading SEO strategist, consultant, and speaker. His company MOZ develops a top-rated SEO platform that has helped thousands of companies improve their search rankings and search engine performance.

In episode 102, Michael and Rand talk about the SEO techniques that will better position your company for a successful future. As part of the conversation, Rand offers some predictions about the future of SEO and what you can do to be prepared.

To get the full scoop, visit: http://www.thedealerplaybook.com/102

If you're getting value from DPB, we'd LOVE an honest review here: http://www.thedealerplaybook.com/itunes

We're on a mission to empower automotive professionals around the world. We can't do it without your help. SHARE SHARE SHARE!

Love you guys!

DOMINATE!

MC

Direct download: DPB_S6_RandFishkin_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 1:14pm PST

Elise Kephart has quickly become the go-to resource for dealership phone training and follow up, but she made her name "The YouTube Diva" by producing sales and follow-up videos while working on the front lines.

In episode 101, Elise walks you through the ins and outs of using video as a sales and follow up strategy to win more deals and provide an exceptional customer experience.

To get the full scoop, visit: http://www.thedealerplaybook.com/101

If you're getting value from DPB, we'd LOVE an honest review here: http://www.thedealerplaybook.com/tunes

We're on a mission to empower automotive professionals around the world. We can't do it without your help. SHARE SHARE SHARE!

Love you guys!

DOMINATE!

MC

Direct download: DPB100_mix.mp3
Category:Business, Management & Marketing -- posted at: 1:16pm PST

Marcus Sheridan is no stranger to marketing. By following his famous, "They Ask, You Answer" methodology, Marcus helped his pool installation company go from 'regular Joe' to international acclaim. 

In this episode of DPB, you'll hear Marcus share some fascinating insights into how you can market your dealership in the 21st century.

To get the full scoop, visit: http://www.thedealerplaybook.com/100

If you're getting value from DPB, we'd LOVE an honest review on iTunes here: http://www.thedealerplaybook.com/tunes

We're on a mission to empower automotive professionals around the world. We can't do it without your help. SHARE SHARE SHARE!

Love you guys!

DOMINATE!

Direct download: DPB-Marcus-mix_v1.mp3
Category:Business, Management & Marketing -- posted at: 9:48am PST

Patrice Banks is on a mission to empower female drivers all over the world. A Dupont engineer turned auto-mechanic, Patrice is educating women (and men) about vehicle repairs and maintenance so that they can enjoy a transparent visit to the shop and not get taken advantage of.

In episode 99, you'll learn some creative ways to make your dealership service center more transparent. You'll also get some ideas about how to make the customer experience more enjoyable and stress-free.

Get the full story over at http://www.thedealerplaybook.com/99

If you're getting value out of the show, we'd love your help spreading the word with an honest iTunes review here: http://www.thedealerplaybook.com/dpb-itunes

DOMINATE!

Direct download: DPB99_mix.mp3
Category:Business, Management & Marketing -- posted at: 10:45am PST

Aside from being a Nobel Prize Nominee, Lon Safko is the bestselling author of the Social Media Bible. 

Check out http://www.thedealerplaybook.com/98 to get access to Lon Safko's social media selling tips.

In this episode, you're going to hear Lon talk about the best way to increase sales using social media. You'll also hear Lon and Michael walk through a winning social media sales funnel that works.

Getting value from DPB? We'd love your help spreading the word with a review on iTunes here: http://www.thedealerplaybook.com/dpb-itunes/

DOMINATE!

Direct download: DPB98_mix.mp3
Category:Business, Management & Marketing -- posted at: 1:45pm PST