The Dealer Playbook

In Episode 103, I'm joined by my good friend, Yuliya Chernykhovskaya, a health and wellness coach who is helping people live the best version of life as possible. 

Yuliya shares some powerful insights into the importance of healthy living and what role that plays in dominating your career.

Sadly, healthy living isn't something that often gets associated with career, but Yuliya shares her insights into how they are one in the same. Your health is as much a part of the job as everything else you're pursuing.

Get the full scoop here: http://www.thedealerplaybook.com/103

If you're getting value out of The DPB, we'd love an honest review of the show here: http://www.thedealerplaybook.com/itunes

We'd also love your help spreading the word. We're on a mission to empower automotive professionals around the world!

DOMINATE!

MC

Direct download: DPB_S6_Yulia_mixdown_version1.mp3
Category:Business, Management & Marketing -- posted at: 12:00am PST

Rand Fishkin is the world's leading SEO strategist, consultant, and speaker. His company MOZ develops a top-rated SEO platform that has helped thousands of companies improve their search rankings and search engine performance.

In episode 102, Michael and Rand talk about the SEO techniques that will better position your company for a successful future. As part of the conversation, Rand offers some predictions about the future of SEO and what you can do to be prepared.

To get the full scoop, visit: http://www.thedealerplaybook.com/102

If you're getting value from DPB, we'd LOVE an honest review here: http://www.thedealerplaybook.com/itunes

We're on a mission to empower automotive professionals around the world. We can't do it without your help. SHARE SHARE SHARE!

Love you guys!

DOMINATE!

MC

Direct download: DPB_S6_RandFishkin_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 1:14pm PST

Elise Kephart has quickly become the go-to resource for dealership phone training and follow up, but she made her name "The YouTube Diva" by producing sales and follow-up videos while working on the front lines.

In episode 101, Elise walks you through the ins and outs of using video as a sales and follow up strategy to win more deals and provide an exceptional customer experience.

To get the full scoop, visit: http://www.thedealerplaybook.com/101

If you're getting value from DPB, we'd LOVE an honest review here: http://www.thedealerplaybook.com/tunes

We're on a mission to empower automotive professionals around the world. We can't do it without your help. SHARE SHARE SHARE!

Love you guys!

DOMINATE!

MC

Direct download: DPB100_mix.mp3
Category:Business, Management & Marketing -- posted at: 1:16pm PST

Marcus Sheridan is no stranger to marketing. By following his famous, "They Ask, You Answer" methodology, Marcus helped his pool installation company go from 'regular Joe' to international acclaim. 

In this episode of DPB, you'll hear Marcus share some fascinating insights into how you can market your dealership in the 21st century.

To get the full scoop, visit: http://www.thedealerplaybook.com/100

If you're getting value from DPB, we'd LOVE an honest review on iTunes here: http://www.thedealerplaybook.com/tunes

We're on a mission to empower automotive professionals around the world. We can't do it without your help. SHARE SHARE SHARE!

Love you guys!

DOMINATE!

Direct download: DPB-Marcus-mix_v1.mp3
Category:Business, Management & Marketing -- posted at: 9:48am PST

Patrice Banks is on a mission to empower female drivers all over the world. A Dupont engineer turned auto-mechanic, Patrice is educating women (and men) about vehicle repairs and maintenance so that they can enjoy a transparent visit to the shop and not get taken advantage of.

In episode 99, you'll learn some creative ways to make your dealership service center more transparent. You'll also get some ideas about how to make the customer experience more enjoyable and stress-free.

Get the full story over at http://www.thedealerplaybook.com/99

If you're getting value out of the show, we'd love your help spreading the word with an honest iTunes review here: http://www.thedealerplaybook.com/dpb-itunes

DOMINATE!

Direct download: DPB99_mix.mp3
Category:Business, Management & Marketing -- posted at: 10:45am PST

Aside from being a Nobel Prize Nominee, Lon Safko is the bestselling author of the Social Media Bible. 

Check out http://www.thedealerplaybook.com/98 to get access to Lon Safko's social media selling tips.

In this episode, you're going to hear Lon talk about the best way to increase sales using social media. You'll also hear Lon and Michael walk through a winning social media sales funnel that works.

Getting value from DPB? We'd love your help spreading the word with a review on iTunes here: http://www.thedealerplaybook.com/dpb-itunes/

DOMINATE!

Direct download: DPB98_mix.mp3
Category:Business, Management & Marketing -- posted at: 1:45pm PST

When it comes to getting things done, there is no one else on the planet better equipped to share insights than David Allen.

David Allen is the New York Times Bestselling author of "Getting Things Done: The Art of Stress-free productivity."

Productivity is something that either makes you feel accomplished or completely overwhelmed.

Many people struggle with achieving their goals because they aren't sure where to start. With the GTD methodology, you'll be able to identify what matters most to you and how to organize all the 'to-do's' in a way that will help you feel more in control than ever before.

The Five phases of the GTD (Getting Things Done) Methodology:

  1. Capture
  2. Clarify
  3. Organize
  4. Reflect
  5. Engage

According to David's website, "The heartbeat of GTD is five simple steps that apply order to chaos and provide you the space and structure to be more creative, strategic, and focused.

Whether in your automotive career, or personal life, the GTD methodology is a perfect way to get control and live a more fulfilled life than you've ever thought you could live.

Connect with David Allen:

Connect with Michael Cirillo:

 

If you're getting value from DPB, we'd love a review on iTunes here.

 

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Direct download: DPB97_mix.mp3
Category:Business, Management & Marketing -- posted at: 12:41pm PST

Instagram is a powerful marketing tool for building your personal brand.

On this episode of Minisode Monday #3, we're exploring a snippet from a past show of the podcast featuring the one and only Sue B. Zimmerman.

Sue is a power player when it comes to Instagram Marketing. Her Instagram profiles average 100 new targeted followers per day, with hundreds of new leads for her business each week. 

If you're dabbling on Instragram, this minisode is for you.

If you're getting any value out of the show, we'd love your help spreading the word. Leave an honest review on iTunes here: http://www.thedealerplaybook.com/dpb-itunes

 

Connect with Michael:

http://www.clyxo.com/michaelcirillo

 

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Direct download: minisode3.mp3
Category:general -- posted at: 10:11am PST

You can't talk about marketing a local business without addressing direct mail marketing tips in 2016.

In Episode 96, David Villa from Imperial Press Direct shares some of his best insights about direct mail and the important role it plays in your advertising and marketing mix.

Key Takeaways:

1.) Direct Mail Marketing best works when you target a relevant audience and make an appropriate offer. Don't Spray and Pray.

2.) With advancements in technology, it's easier to track the effectiveness of your direct mail campaign. It's important to track results so that you know where to adjust your marketing efforts moving forward.

3.) Direct Mail Marketing works best with shot-to-the-arm offers. While you could use it to drive awareness, David Villa suggests that the cost of direct mail may detour people from using it strictly as an awareness play.

If you received value from this session, don't forget to share, subscribe, or leave a review on iTunes!!! http://thedealerplaybook.com/dpb-itunes

Connect with Michael Cirillo:
http://clyxo.com/michaelcirillo

DOMINATE!

 

Direct download: DPB96_mix.mp3
Category:Business, Management & Marketing -- posted at: 9:08am PST

You've probably noticed how much content we're pumping out about Facebook. That's because we've been getting a TON of questions about how to get the most out of the social network.

Molly Pittman, VP of Digital Marketer, is one of the world's leading experts when it comes to Facebook ads and Facebook marketing strategy.

In episode 95 of The Dealer Playbook, Molly shares ideas about how you can 10x your Facebook ads ROI, ramp up your dealership business, and dominate in your market.

Key Facebook Ads Takeaways:

Facebook ads are different than Google ads and should not be treated the same.

On Google, people are searching for answers to their questions, or solutions to problems.

On Facebook, people are there to connect with friends and family, or keep in touch with associates. As such, your ads need to feel like they organically fit into the news feed rather than blatantly disturbing the flow that people have come to enjoy.

Deliver Value at varying stages of the buying funnel.

Most dealership advertising focuses on low funnel, ready-to-show-intent shoppers. Sadly, this is some of the most expensive advertising that can be done on PPC platforms like Google of Facebook because the competition is so high.

And with every dealer pretty much broadcasting the same message, capturing the attention of qualified buyers is more difficult.

But advertising to low funnel shoppers is still essential to winning business. It's just not the only advertising you should do. 

Molly Pittman suggests adding more strategy on-top of your existing ads for those that are higher up in the funnel. For example, produce and promote content about the best places to take your kids on a Sunday drive, or the top burger joints in town is content that is share-worthy to the majority of people.

The goal is to get as many eyes on you as possible. That way, when they are ready to start car shopping, they will remember your dealership first.

To learn more about Molly Pittman and her company Digital Marketer, visit http://www.digitalmarketer.com

If you're getting value out of DPB, don't forget to like, subscribe and share. Your reviews on iTunes mean the world to us. 

Leave an honest review here: http://www.thedealerplaybook.com/dpb-itunes

 

Connect with Michael:

http://clyxo.com/michaelcirillo

DOMINATE!

Direct download: DPB_MollyPittman_audio_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 11:25am PST