Thu, 25 February 2016
Welcome to session 83 of the automotive industries most electrifying podcast The Dealer Playbook.
In session 83 we are talking shop with the former director of social media for Ford Motor Company and the current founder/CEO of Scott Monty Strategies Mr. Scott Monty himself.
Scott Monty is a corporate executive steeped in digital. Scott was ranked by The Economist as number one atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him “a visionary."
From 2008-2014, Scott was the head of social media at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from influencer relations to marketing support, customer service to internal communications and more.
Before joining Ford, Scott was part of a strategic consultancy specializing in digital and social media and an advertising and marketing firm focused on technology and health sciences.
Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events around the world.
Scott sits down with team DPB and drops some powerful tips and strategies to help you build relationships of trust with your prospects so you can win in business.
Here is a quick preview of some of the information Scott covers in this session:
How To Deliver Value To Your Customers
“It is all about the customer," Scott says in this episode. We always hear people talking about providing value for your customer and in this session Scott goes into how to accomplish just that.
Building Your Process Around The Customer
With the rise of the millennial generation, it is critical to audit your processes and tweak them to be appealing as well as accommodating for them. Scott talks about creating a culture and customer experience that adapts to the customers needs not the dealerships.
The Art Of Building Trust
People want to do business with people like themselves, with people they trust. Learn some of Scott’s best practices when it comes to building trust with prospects and customers in your market place.
That is just a small preview of what you can expect to learn in this session.
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You Know The Drill, Now It's Your Turn
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See you next time ;
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