The Dealer Playbook

It's time to kill some myths in this week's minisode. I really struggled with whether or not I should post this, but hopefully you understand that my intent is to help. 

The other day I received an email that was forwarded to my from a client. It was from a self-proclaimed marketing "Wizard." He made 9 points about what's happening in the marketing world in 2018. 

My client asked that I read the email and provide honest feedback. All I can say is, "Holy Cow!"

Though the email has nine points, I'm going to draw attention to 7 of them. I'm doing this because auto dealers (and other businesses) don't deserve to be led astray. You don't deserve to have your entire career sidetracked because of compelling, but completely absurd information.

To see the email in it's entirety, go check out the show notes at thedealerplaybook.com/bad-email along with links to resources that prove their inaccuracy. 

I believe that the first step to achieving success is knowing who to listen to. Listening to the wrong people could cause a world of hurt. 

 

-- Season 8 Sponsor --

I'm grateful for my friends over at Kelley Blue Book for putting together an interesting program that delivers a better customer experience. Go check out their instant cash offer program by visiting b2b.kbb.com/gettoyes

 

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Direct download: DPB_S8_Minisode-3_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:08pm PDT