The Dealer Playbook

"Nobody here is Mother Teresa; we're trying to sell stuff" 

   - Gary Vaynerchuk

   

 

Unless you’re not familiar with this thing called “the internet," you probably know who Gary Vaynerchuk is. 

 

Gary Vaynerchuk is the author of the NY Times best seller, "Jab, Jab, Jab, Right Hook" which has been making a lot of noise in the auto industry since its release. 

 

Gary is co-founder of VaynerMedia, a social media agency. With offices in New York and San Francisco, his company manages some seriously powerful brands on social media and online content strategies, like the NFL, NHL and Campbell's Soup.

 

In April, Gary spoke at the Driving Sales Presidents Club in New York City, where he was dropping knowledge bombs left and right, helping auto dealers with their social media strategies and determining ROI. 

 

His guest ‘appearance’ on The Dealer Playbook was just as epic!

 

In the DPB podcast this week, Gary talks about:

 

   - How there’s no Facebook without investing in paid ads

 

   - The truth about Facebook ads (& "dark posts")

 

   - How to do a Facebook ad campaign or unpublished post 

 

   - A step-by-step rundown on how to build a successful Facebook ad strategy

  

   - Creating content that appeals to your audience’s interests based on what’s trending 

 

Gary is definitely the guy to be listening to when it comes to building a bigger social presence. His tactics on Facebook are -without a doubt- proven tried & true strategies worth exploring and incorporating into your own business.

 

Get more Gary (read up - this guy knows what he’s talking about!):

 

Gary's Website: http://www.garyvaynerchuk.com 

 

Gary's Facebook: https://www.facebook.com/gary

 

Gary's Twitter: https://twitter.com/garyvee

 

Gary's YouTube: https://www.youtube.com/user/GaryVaynerchuk

 

Get your FREE copy of Gary V's latest book!

 

The first comment with what they liked best about this session with Gary gets their own free copy of his latest best seller, "Jab, Jab, Jab, Right Hook"!

 

Good luck! 

 

And check out all of Gary Vaynerchuk's books:

 

"Crush It"

http://www.amazon.ca/gp/product/0062295020/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0062295020&linkCode=as2&tag=flexd-20

"The Thank You Economy" 

http://www.amazon.ca/gp/product/0061914185/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0061914185&linkCode=as2&tag=flexd-20

"Jab, Jab, Jab, Right Hook"

 http://www.amazon.ca/gp/product/006227306X/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=006227306X&linkCode=as2&tag=flexd-20

 

Ok, Now It’s Your Turn: 

 

Did this episode give you any insight or some ideas for your Facebook marketing structure? Leave us your comments and keep the conversation going. We love it!

 

Direct download: GaryVaynerchuck_mixdown.mp3
Category:business, sales, Training, Automotive -- posted at: 3:30am PST

"Most dealers are using their CRM to manage customers and leads, while the more progressive dealers are using it to manage the relationship" 

Hunter Swift

 

Are you and your dealership unlocking the true power of your CRM software? A CRM is so much more then a tool to enter customer information or remind a sales person to make a follow up call. Your CRM has the potential to be a marketing monster for your dealerships sales and fixed ops departments. 

 

 In this session of "The Dealer Playbook" we sit down with our friend and industry thought leader Hunter Swift. Hunter is not just a expert on auto dealer CRM best practices, he is the Director of Sales Development at DealerSocket. In case you do not know who DealerSocket is, they are one of the auto industries leading CRM providers. 

 

Hunter dives right in with some easy no cost strategies and tactics dealers can execute to drive more sales and keep your service techs turning wrenches. He also discusses in detail the email  campaigns that his company's clients are getting the best results from plus some other creative yet easy ways you can pump a lot of business out of your current CRM. You have to check this out because Hunter knows his stuff!!! 

 

The information in this episode will sell you more cars!

 

 

In this episode you will learn more about:

 

-Successful email campaigns

 

-Shifting sales peoples mindsets when it comes to your CRM

 

-How to use your CRM for branding

 

-How to use your CRM to build relationships 

 

-Freshening up email templates

 

-Creating automated campaigns that convert

 

-Mining for customers in your CRM

 

All that plus more that will help you not just get more out of your CRM tool but sell more cars, make more gross, get great CSI and build long lasting relationships with your customers. 

 

Links and Resources mentioned in this episode:

 

Follow Hunter Swift on Twitter for more great content to help you unlock the power of your CRM tool

https://twitter.com/HunterSwift 

 

Hunter's powerful article from Driving Sales Innovation Guide:

http://drivingsalesinnovationguide.com/2014/04/crm-and-your-brand/

 

Great video from Hunter on database mining discussed in the episode:

https://www.youtube.com/watch?v=5-nK8jO0Wa4

 

We had a great time with Hunter Swift on this episode and hope you did as well. 

 

Now it is your turn, leave us some feedback and let us know your thoughts or if Hunter missed anything. 

 

Thank you again for dialing into the DPB podcast and we will see you next time! 

 

 

Direct download: DPB_HunterSwift_mixdown-1.mp3
Category:business, sales, Training, Automotive -- posted at: 3:30am PST

“When it comes to traditional offline advertising, enough reach, enough frequency and a strong compelling message, it will produce results/ROI immediately.”
- Troy “Turbo” Spring

Different marketing and advertising tactics work better than others. Period.

In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies.

With so much focus on the internet, and automotive dealers trying to figure out exactly how that works, the good old traditional media, or offline marketing outlets, tend to take a back seat. With the right recipe in today’s market, dealers can and are reporting solid ROI from lets call it “offline media.” That is exactly the reason why when it came to the topic of Dominating traditional media in a digital world, we knew that Troy “Turbo” Spring was just the expert to teach us.

The best selling author of “Turbo Charge Your Life”  as well as the co-founder (with Tracy Myers) of the “Unfair Advantage Automotive Mastermind,” Troy “Turbo” Spring has a unique position in the automotive industry. Troy is the owner and founder of Dealer World Advertising – a full service advertising company for auto dealers.

Troy is also the manager of a Lehighton Ford in Lehighton, PA – a Ford dealership minutes from his home. Here’s where he gets even more unique. Troy manages this dealership…are you ready for it?… PART TIME! Yup, you heard it right. Part time. According to Troy, he not only loves being on both the vendor and dealer sides, but it gives him two different ends of the spectrum.

The specific topics we cover in this session address how dealers can tap into & really maximize what’s now (in most cases) inexpensive traditional offline media resources. These topics not only will require some work but also creativity. Lucky for us, Troy lays out some step-by-step strategies that will allow you to start seeing ROI with traditional advertising.

We want you to sell more cars!

More Specifically, You’ll Learn About:

- How to audit and break down your advertising budget

- How to determine which advertising outlets to focus on

- The recipe for a creative message in your ads / messaging that converts

- Sure fire ways to create direct mail that sells more cars FAST

- How to make a stamp on any group and stay top-of-mind in your market

All that and some other super valuable strategies and tips you can put into actionimmediately to sell more cars.

Important Links From This Episode 

To have Troy send you examples of traditional media campaigns that are converting, or to send him yours for a free analysis, email him at:
troyspring@mac.com  or  troyspring@mydealerworld.com

Check out the “LF Boss” the Ford dealership he manages part time mascots Facebook page:

 LF Boss Facebook Page

Hook up with Troy Spring on Facebook:

Troy “Turbo” Spring Facebook 

 Call Troy “Turbo” Spring on his cell:
610-570-3022

Check out Troy’s company Dealer World’s website:

 Dealer World

Check out the auto industry’s exclusive master mind right here:

Unfair Advantage Automotive Mastermind Group (UAAMG) 

Get Troy Spring’s best-selling book here:

 ”Turbo Charge Your Life”

 

Ok, Now It’s Your Turn:

Did this episode give you any insight or some ideas for your traditional media marketing structure? Leave us your comments and keep the conversation going. We love it!“When it comes to traditional offline advertising, enough reach, enough frequency and a strong compelling message, it will produce results/ROI immediately.”

- Troy “Turbo” Spring

Different marketing and advertising tactics work better than others. Period.

In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies.

With so much focus on the internet, and automotive dealers trying to figure out exactly how that works, the good old traditional media, or offline marketing outlets, tend to take a back seat. With the right recipe in today’s market, dealers can and are reporting solid ROI from lets call it “offline media.” That is exactly the reason why when it came to the topic of Dominating traditional media in a digital world, we knew that Troy “Turbo” Spring was just the expert to teach us.

The best selling author of “Turbo Charge Your Life”  as well as the co-founder (with Tracy Myers) of the “Unfair Advantage Automotive Mastermind,” Troy “Turbo” Spring has a unique position in the automotive industry. Troy is the owner and founder of Dealer World Advertising – a full service advertising company for auto dealers.

Troy is also the manager of a Lehighton Ford in Lehighton, PA – a Ford dealership minutes from his home. Here’s where he gets even more unique. Troy manages this dealership…are you ready for it?… PART TIME! Yup, you heard it right. Part time. According to Troy, he not only loves being on both the vendor and dealer sides, but it gives him two different ends of the spectrum.

The specific topics we cover in this session address how dealers can tap into & really maximize what’s now (in most cases) inexpensive traditional offline media resources. These topics not only will require some work but also creativity. Lucky for us, Troy lays out some step-by-step strategies that will allow you to start seeing ROI with traditional advertising.

We want you to sell more cars!

More Specifically, You’ll Learn About:

- How to audit and break down your advertising budget

- How to determine which advertising outlets to focus on

- The recipe for a creative message in your ads / messaging that converts

- Sure fire ways to create direct mail that sells more cars FAST

- How to make a stamp on any group and stay top-of-mind in your market

All that and some other super valuable strategies and tips you can put into actionimmediately to sell more cars.

Important Links From This Episode 

To have Troy send you examples of traditional media campaigns that are converting, or to send him yours for a free analysis, email him at:
troyspring@mac.com  or  troyspring@mydealerworld.com

Check out the “LF Boss” the Ford dealership he manages part time mascots Facebook page:

 LF Boss Facebook Page

Hook up with Troy Spring on Facebook:

Troy “Turbo” Spring Facebook 

 Call Troy “Turbo” Spring on his cell:
610-570-3022

Check out Troy’s company Dealer World’s website:

 Dealer World

Check out the auto industry’s exclusive master mind right here:

Unfair Advantage Automotive Mastermind Group (UAAMG) 

Get Troy Spring’s best-selling book here:

 ”Turbo Charge Your Life”

 

Ok, Now It’s Your Turn:

Did this episode give you any insight or some ideas for your traditional media marketing structure? Leave us your comments and keep the conversation going. We love it!“When it comes to traditional offline advertising, enough reach, enough frequency and a strong compelling message, it will produce results/ROI immediately.”

- Troy “Turbo” Spring

Different marketing and advertising tactics work better than others. Period.

In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies.

With so much focus on the internet, and automotive dealers trying to figure out exactly how that works, the good old traditional media, or offline marketing outlets, tend to take a back seat. With the right recipe in today’s market, dealers can and are reporting solid ROI from lets call it “offline media.” That is exactly the reason why when it came to the topic of Dominating traditional media in a digital world, we knew that Troy “Turbo” Spring was just the expert to teach us.

The best selling author of “Turbo Charge Your Life”  as well as the co-founder (with Tracy Myers) of the “Unfair Advantage Automotive Mastermind,” Troy “Turbo” Spring has a unique position in the automotive industry. Troy is the owner and founder of Dealer World Advertising – a full service advertising company for auto dealers.

Troy is also the manager of a Lehighton Ford in Lehighton, PA – a Ford dealership minutes from his home. Here’s where he gets even more unique. Troy manages this dealership…are you ready for it?… PART TIME! Yup, you heard it right. Part time. According to Troy, he not only loves being on both the vendor and dealer sides, but it gives him two different ends of the spectrum.

The specific topics we cover in this session address how dealers can tap into & really maximize what’s now (in most cases) inexpensive traditional offline media resources. These topics not only will require some work but also creativity. Lucky for us, Troy lays out some step-by-step strategies that will allow you to start seeing ROI with traditional advertising.

We want you to sell more cars!

More Specifically, You’ll Learn About:

- How to audit and break down your advertising budget

- How to determine which advertising outlets to focus on

- The recipe for a creative message in your ads / messaging that converts

- Sure fire ways to create direct mail that sells more cars FAST

- How to make a stamp on any group and stay top-of-mind in your market

All that and some other super valuable strategies and tips you can put into actionimmediately to sell more cars.

Important Links From This Episode 

To have Troy send you examples of traditional media campaigns that are converting, or to send him yours for a free analysis, email him at:
troyspring@mac.com  or  troyspring@mydealerworld.com

Check out the “LF Boss” the Ford dealership he manages part time mascots Facebook page:

 LF Boss Facebook Page

Hook up with Troy Spring on Facebook:

Troy “Turbo” Spring Facebook 

 Call Troy “Turbo” Spring on his cell:
610-570-3022

Check out Troy’s company Dealer World’s website:

 Dealer World

Check out the auto industry’s exclusive master mind right here:

Unfair Advantage Automotive Mastermind Group (UAAMG) 

Get Troy Spring’s best-selling book here:

 ”Turbo Charge Your Life”

 

Ok, Now It’s Your Turn:

Did this episode give you any insight or some ideas for your traditional media marketing structure? Leave us your comments and keep the conversation going. We love it!“When it comes to traditional offline advertising, enough reach, enough frequency and a strong compelling message, it will produce results/ROI immediately.”

- Troy “Turbo” Spring

Different marketing and advertising tactics work better than others. Period.

In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies.

With so much focus on the internet, and automotive dealers trying to figure out exactly how that works, the good old traditional media, or offline marketing outlets, tend to take a back seat. With the right recipe in today’s market, dealers can and are reporting solid ROI from lets call it “offline media.” That is exactly the reason why when it came to the topic of Dominating traditional media in a digital world, we knew that Troy “Turbo” Spring was just the expert to teach us.

The best selling author of “Turbo Charge Your Life”  as well as the co-founder (with Tracy Myers) of the “Unfair Advantage Automotive Mastermind,” Troy “Turbo” Spring has a unique position in the automotive industry. Troy is the owner and founder of Dealer World Advertising – a full service advertising company for auto dealers.

Troy is also the manager of a Lehighton Ford in Lehighton, PA – a Ford dealership minutes from his home. Here’s where he gets even more unique. Troy manages this dealership…are you ready for it?… PART TIME! Yup, you heard it right. Part time. According to Troy, he not only loves being on both the vendor and dealer sides, but it gives him two different ends of the spectrum.

The specific topics we cover in this session address how dealers can tap into & really maximize what’s now (in most cases) inexpensive traditional offline media resources. These topics not only will require some work but also creativity. Lucky for us, Troy lays out some step-by-step strategies that will allow you to start seeing ROI with traditional advertising.

We want you to sell more cars!

More Specifically, You’ll Learn About:

- How to audit and break down your advertising budget

- How to determine which advertising outlets to focus on

- The recipe for a creative message in your ads / messaging that converts

- Sure fire ways to create direct mail that sells more cars FAST

- How to make a stamp on any group and stay top-of-mind in your market

All that and some other super valuable strategies and tips you can put into actionimmediately to sell more cars.

Important Links From This Episode 

To have Troy send you examples of traditional media campaigns that are converting, or to send him yours for a free analysis, email him at:
troyspring@mac.com  or  troyspring@mydealerworld.com

Check out the “LF Boss” the Ford dealership he manages part time mascots Facebook page:

 LF Boss Facebook Page

Hook up with Troy Spring on Facebook:

Troy “Turbo” Spring Facebook 

 Call Troy “Turbo” Spring on his cell:
610-570-3022

Check out Troy’s company Dealer World’s website:

 Dealer World

Check out the auto industry’s exclusive master mind right here:

Unfair Advantage Automotive Mastermind Group (UAAMG) 

Get Troy Spring’s best-selling book here:

 ”Turbo Charge Your Life”

 

Ok, Now It’s Your Turn:

Did this episode give you any insight or some ideas for your traditional media marketing structure? Leave us your comments and keep the conversation going. We love it!

Direct download: DP8_copy.mp3
Category:business, sales, Training, Automotive -- posted at: 3:30am PST

Your greatest asset are the people you just sold. People like to do business with an "expert", and will pay more to do so. 

 

20 year automotive vet, International Sales Expert and host of nationally syndicated radio show " The Sean Moffett Show" Sean Moffett himself sits down with Robert and Michael to chat it up about " Turning Your Current Customers Into Raving Fans"! Advocates of your dealership and your brand. Even in today's advanced market there is nothing stronger than the relationship with your store and its customers. Past, Present and future. 

 

 In this awesome new episode, Sean talks about how just in how the way a sales person greets a customer, that customer knows if they are dealing with a professional expert or not. '"The best place to close your deal, is with the first impression". 

 

Sean is going to show us exactly how to do just that in this session.   

 

Sean Moffett gives a few easy word tracks sales people can use to sound like a expert. A professional. Check them out and practice with your team or whoever is down. Why not pick up something new that is without a doubt different than what the sales team is currently doing. 

 

What if just something that simple as how the customer is being greeted is what is holding back sales explosion in a dealership?

 

 

 

This is session is packing some powerful information!!! 

 

Sean is a professional broadcaster and great speaker so nobody minded that " The Dealer Playbook" turned into "The Sean Moffett Show". Starting with authentically greeting someone with a caring disposition, to how to finesse and keep the " wow factor" rolling after they make it purchase. 

 

It is all in this session!

 

 

You in this session you will learn more about 

 

- How to greet the customer like a professional expert

 

- Focusing on the customer’s experience genuinely 

 

- Is management in need of leadership training (it is more than penciling deals)

 

- Being an expert on your product

 

- Communicating with customers & allowing them to shop with you 

 

- Finding training material you can relate with (so much online for free) 

 

- Different markets require different tactics 

 

- Watching out for listening to the wrong "guru's" information. 

 

All that plus so much more! 

 

 

Here are the links mentioned in this episode 

 

 

 

 

 

Sean's Website: 

http://www.themoffettcompany.com/

 

 

Facebook:

https://www.facebook.com/profile.php?id=100001592899984&fref=ts

 

Twitter:

https://twitter.com/TheSeanMoffett

 

 

Sean Moffett's " Wow Factor Sales Success Training":

https://www.udemy.com/wow-factor-sales-success-training/?sl=E0Ibc1tTQxMALBoeCRAcKBM%3D&dtcode=qqmla8hp 

 

Sean's killer YouTube Channel Lots of good stuff:

https://www.youtube.com/channel/UC1XW7Dmi_6v6hr-RA1gGC8g

 

Sean's syndicated radio show on iTunes

https://itunes.apple.com/us/podcast/the-sean-moffett-show/id631875767?mt=2 

 

Get his free audio book email here:

info@themoffettcompany.com (put "The Dealer Playbook" in the subject)

 

The Dealer Playbook - 

http://www.thedealerplaybook.com 

 

 

 

 

Direct download: DPB_SeanMoffat.mp3
Category:business, sales, Training, Automotive -- posted at: 3:00am PST

When it comes to running and or owning a automotive dealership, monitoring your ROI is crucial to a successful operation. When you are buying more internet leads, doing a direct mail campaign, or switching website providers ROI always comes up in the conversation. Ever notice that? Where you do not hear a lot of “ROI” talk though is when you hear about the workshops, 20 Groups, seminars, trade shows etc.

 

In this episode of The Dealer Playbook the boys sit down with funny man and 30 year plus automotive industry veteren, Danny Benites. Danny is the General Manager of Greg Lair Buick GMC of Amarillo Texas, and he has created some resources and techniques to get the most out of the automotive workshops, seminars, etc. You know, track an ROI?

 

A dealer will spend 2-5 thousand on attending or sending a team member to a automotive conference. Do you ever track the ROI of that investment, because it is not cheap. Combine the money for travel, hotel, tickets to the workshop, food, etc. plus the time away from the dealership to attend, you end up with a lot of “skin in the game” to much in fact to not have a plan.  

 

In this episode you will learn more about:

 

  • How to choose the right team member to attend educational events

  • Choosing the right automotive event to attend

  • Narrowing in on what parts of your operation your looking to bring home “nuggets for”

  • How to retain the “ideas” you get at the workshop, and how to structure your idea lists/notes

  • How to take your ideas back to the dealership and get buy in whether your the top dog decision maker and you need to get your team on board or a sales manager, GM, etc and need to get your dealer to buy in



That and much more Danny talks about that will get you and your the team the most out automotive educational events. This guy knows what he is talking about.

 

Here are the links for the work sheets Danny refers to that lay out the plan for you: Danny's Worksheets

 

Keep up with Danny Bientes he has some great content:

 

Check out his website here: Danny B website

 

Follow him on Twitter here: Danny Twitter

 

We had a blast having Danny Bientes on the show and really hoped you enjoyed it as well. Your feedback and comments mean the world to the DPB team, so please drop a line below. As always thank you for listening to The Dealer Playbook, make sure you get subscribed so you get notified when we release new episodes.

 

Much love-



Direct download: DPB_DannyBenites_mixdown.mp3
Category:business, sales, Training, Automotive -- posted at: 3:00am PST

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