The Dealer Playbook

Here we are at DPB podcast episode 14, and it has been all the back to episode 1 since we have just heard from Michael and Robert. 

 

 So in that case we present to you "The Dealer Playbook" podcast episode 14 "The Difference Between Advertising & Marketing For Your Dealership" featuring Michael Cirillo & Robert Wiesman. 

 

 Michael Cirillo and Robert Wiesman are two professionals who are obsessed about content! Online and offline they both love it all! 

 

 The misconception of things "moving fast" when it comes to the web for a lot of dealers is intimidating as well as overwhelming for most. 

 

 As stated above that is a "misconception". When it comes down to it the good news is it is really not that hard for a dealership to push through the clutter and make noise online in their market. 

 

 Make sure you download this episode now, and hear Michael Cirillo and Robert Wiesman talk more about.

 

Here is some of what you will learn today:

 

 - How to make your dealership unique online

 

 - What is marketing?

 

 - What is advertising? 

 

 - Creating a story for your dealership that people can buy into. 

 

 - How to leverage your OEMs marketing and advertising, 

 

 All of that plus so much more! 

 

Now it is your turn!

 

 Write your comment below and let Michael and Robert know your questions and they will do their best to respond to them all. 

 

 Make sure if you have not to subscribe to "The Dealer Playbook" podcast on iTunes or Stitcher and to please leave your feedback and comments below. 

 

 

Direct download: DPB-Selfie.mp3
Category:business, sales, Training, Automotive -- posted at: 5:09am PST

 

"You get no where sitting still but left behind".

 

 - Cory Mosley

 

You ever hear someone say "It's time to go back to the basics"? What does that mean exactly? Do we really think that just going back to the basics is the solution for growth in business? 

 

In this episode of "The Dealer Playbook" podcast we welcome sales trainer Cory Mosley who is talking about how auto dealers need to think forward and outside the box in todays market for growth in their business. 

 

If you are not familiar with Cory Mosley he is the founder of Mosley Automotive a sales training company headquartered in Richmond VA. Cory also is the creator of Mosley 24/7 a video on demand training solution for next level automotive professionals. 

 

In this session you will learn more about: 

 

- FMA " First Mover Advantage" 

 

- Not following the pack and doing what your competitors are not

 

- How to not have a "back to the basics" mentality 

 

- Looking outside the auto industry for inspiration 

 

- Adding new skills to your people that they have never had before

 

- The break down in your training process

 

All that and so much more are packed into this episode with Cory Mosley. 

 

We all know by now that the "basics" are still important for any business or industry but are not the formula for massive growth in your business. 

 

Where to get more of Mr. Cory Mosley:

 

Cory Mosley's Website - http://www.mosleyautomotive.com 

 

Cory's Twitter - https://twitter.com/CoryMosleyWay

 

Make sure to comment first below on your thoughts about this session and you might be the lucky one to get a signed copy of his new book " The Way I See It". 

 

Now it's your turn

 

 

Sound off below and tell us what you think of this session of "The Dealer Playbook". Make sure to subscribe if you have not already and share with a friend that might like what we are doing. Thanks again!"You get no where sitting still but left behind".

 

 - Cory Mosley

 

You ever hear someone say "It's time to go back to the basics"? What does that mean exactly? Do we really think that just going back to the basics is the solution for growth in business? 

 

In this episode of "The Dealer Playbook" podcast we welcome sales trainer Cory Mosley who is talking about how auto dealers need to think forward and outside the box in todays market for growth in their business. 

 

If you are not familiar with Cory Mosley he is the founder of Mosley Automotive a sales training company headquartered in Richmond VA. Cory also is the creator of Mosley 24/7 a video on demand training solution for next level automotive professionals. 

 

In this session you will learn more about: 

 

- FMA " First Mover Advantage" 

 

- Not following the pack and doing what your competitors are not

 

- How to not have a "back to the basics" mentality 

 

- Looking outside the auto industry for inspiration 

 

- Adding new skills to your people that they have never had before

 

- The break down in your training process

 

All that and so much more are packed into this episode with Cory Mosley. 

 

We all know by now that the "basics" are still important for any business or industry but are not the formula for massive growth in your business. 

 

Where to get more of Mr. Cory Mosley:

 

Cory Mosley's Website - http://www.mosleyautomotive.com 

 

Cory's Twitter - https://twitter.com/CoryMosleyWay

 

Make sure to comment first below on your thoughts about this session and you might be the lucky one to get a signed copy of his new book " The Way I See It". 

 

Now it's your turn

 

Sound off below and tell us what you think of this session of "The Dealer Playbook". Make sure to subscribe if you have not already and share with a friend that might like what we are doing. Thanks again!

Direct download: Cory_Mosley_mixdown.mp3
Category:business, sales, Training, Automotive -- posted at: 3:30am PST

" When you try to be everything to everybody, you end up being nothing to nobody " 

 

Mark Tewart 

 

Welcome to the latest session of "The Dealer Playbook" podcast where best selling author and automotive sales trainer Mark Tewart sits down with the DPB team.

Mark is the founder and CEO of Tewart Enterprises, a sales training company and author of the best selling book " How To Be A Sales Superstar".

We are so excited to have had the opportunity to sit down with Mark Tewart. He has spent decades in and around the automotive industry and has helped thousands of automotive professionals take their dealerships to whole new levels. This guy is the real deal.

In dealerships across the country even in todays market there is still talk can you make gross profit in a digital age? Well Mark Tewart says absolutely, and this session of "The Dealer Playbook" we discuss just that.

 

"How To Increase Gross Profit Doing Business On The Internet"

 

In this episode you will learn:

- Getting away from the "price" is all that matters mindset

- Proper engagement of online shoppers on the internet, phone and in person

- How to attract online shoppers without focusing on PRICE

- Tips on merchandising your vehicles online

- "TLC" Thinking Like a Customer

All of that plus so much more! This is a powerful episode covering a topic that the majority of auto dealerships struggle with. Mark Tewart is a true expert in the automotive industry and works with dealers across the country to help increase sales.

Links and resources mentioned in this episode:

 

Reach out and call Mark :

888-2TEWART

Mark's Twitter

Get Mark's best selling book "How To Be A Sales Superstar" or get a download of a free chapter from his book:

Mark Tewart's Website

Your turn to sound off

Did you enjoy this episode of 'The Dealer Playbook"?

Leave us your comments and feedback. We want to hear from you!

Be sure to subscribe to "The Dealer Playbook" and get the latest episodes delivered to your inbox every week.

 

Direct download: DPB-MarkTewart_mixdown1.mp3
Category:business, sales, Training, Automotive -- posted at: 3:30am PST

 

" Just because your pumped up about something, doesn't mean you know what your doing".

  David Bradley 

 

Sales Manager for "Cardone Training Technologies" David Bradley sits down with " The Dealer Playbook" to talk about "How To Build A Winning Sales Team" in todays dealerships. 

Dave is a long time friend who knows inside and out how to build a powerful sales team that will deliver winning results. 

In session 11 of "The Dealer Playbook" David Bradley talks about how vital a good attitude is from leadership on down. The leadership in the dealership needs to be inspiring to pump the time up and keep them pumped up. 

 David is a very smart guy that has been able to keep his position with serial hustler Grant Cardone for several years now, so believe me this guy knows what he is talking about. 

 In this session David delivers some free and easy ways to get your team fired up, ready to learn and go out and sell cars! 

 

In this episode you will learn more about: 

- Tightening up you and your teams attitude

- Narrowing in on the right approach 

- The actions that leaders can take to prepare their people

- Tips on role playing with your people 

 

This and so much more are packed into this 30 minute sit down with again David Bradley from Cardone Training Technologies, one of the nations top sales training companies. 

 

Hook it up with David and keep the conversation rolling:

David's Twitter - https://twitter.com/StopDontQuitCom

 

David's Facebook - https://www.facebook.com/david.r.bradley.3?fref=ts

Check out some of David's powerful articles:

http://davidrbradley.hubpages.com/hub/Sales-Success-Tips-How-To-Close-Yourself-First 

 

http://davidrbradley.hubpages.com/hub/Four-Social-Media-Secrets-Exposed-Hiding-In-Plain-Sight

 

Now it's your turn

 

Sound off in the comments section and let us know what you like and don't like about "The Dealer Playbook". We are here for you!

 

Direct download: DPB-DavidBradley_mixdown.mp3
Category:business, sales, Training, Automotive -- posted at: 6:09am PST

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