The Dealer Playbook

 

Video is hot with consumers and we all know it. You, us, everyone is engaging in online video most likely on a regular basis right? 

 

So many of us today are using video "in our business" but are we really using it "in our business"? 

 

It is one thing to have a library of good videos, then it is a whole other having a solid strategy on what to do with those videos.

 

DPB session 18 we sit down with Andrew Myers of What's Next Media, a automotive video firm to talk not so much about video creation but more so video strategy. 

 

The reason why Andrew is perfect for this session is he has a easy to implement video strategy and dealer can execute on their own. 

 

This proven strategy is 5 steps that Andrew reviews in detail on the session

 

1. Introduction - 3rd Party Vehicle Listings

2. Short Story - Your Webpage/Presence

3.Presentation - Your First Response/BDC

4.Close - The In-Store Experience

5.Rehash - CRM & Remarketing/Retargeting

 

Do those steps sound familiar? Well I should hope, it is only the showroom sales process that has been trained by many for many years. 

 

So why not do that exact same strategy, but use video to provide the experience? 

 

Hit the download button and get dialed into this value packed session about video strategy. 

 

So you have some videos now?? What are you going to do with them? 

 

Get more from our friend Andrew Myers from What's Next Media at the links below. He is all in when it comes to video for sure. 

 

Whats Next Media Website

 

Andrew's Facebook 

 

Email Andrew 

 

We want to hear from you

 

Sound off below with questions, opinions, facts, ideas, hate, whatever it is we love to hear from ya :)

 

The Dealer Playbook loves you for spending some of your valuable time with us. 

 

Keep Making Things Happen. 

 

 

See you next week, close the month strong!

Direct download: AndrewMyers_mix.mp3
Category:career -- posted at: 3:30am PST

The automotive sales industry is such a lucrative opportunity for any one who is willing to do whatever it takes and has the entrepreneur state of mind. That goes for the GMs, ISMs, Sales Mangers, F&I Managers, Showroom Sales Pro's, and even the Dealer him/herself. That being said in todays session "The Dealer Playbook" episode 18 we turn the table and Michael Cirillo sits down with co host Robert Wiesman to talk about thinking and operating like a entrepreneur as well as building a power house brand. Robert goes over some super valuable nuggets and strategies that the majority of automotive sales professionals are completely missing the boat on in such a lucrative industry with high ticket price tag items. Quick Preview Of Some Of This Sessions "Power Bombs" - How to not be another "Car Guy/Gal" - How whether you are actively building a brand or not you are building a brand - Quick start up steps for building a personal brand the right way - The power of video and why you need to make them, if you are already, why you need to make more, and make them better. (even if you are scared of the camera) - How to know what videos you should be making All that is just a taste of the information you will get in this session of "The Dealer Playbook". The great news for you is that stepping your game up to the levels discussed and properly building a professional and quality brand (most that are doing it are not doing it right, sorry) in your market, is easier then you think. Thats because no one is doing it or they are doing it wrong. If you are a sales professional chances are your dealership and surrounding dealerships are doing a poor job. All that means is it will be easier for YOU to get your shine on, stand out in the market and be the credible authority expert when it coms to investing in a new vehicle in your market. Resources Mentioned In This Podcast Have you downloaded your free copy of Robert's "Mobile Video Creator Resource Guide" ? Save yourself tons of time and money by knowing the best tools and resources to create high quality video with your mobile phone on the fly. Get your FREE copy here: http://robertwiesman.com/ Click below to check out Robert Wiesman's all new podcast "Automotivepreneur Academy" that is dedicated to automotive professionals who are looking to build a powerful business within a business. Click here to check it out: http://robertwiesman.com/apa-podcast/ You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;)

Direct download: Robert_Ep_18_mix.mp3
Category:career -- posted at: 8:08am PST

  Just because things have always been done a certain way in automotive, does not mean we have to continue doing things that way.

 

Subi Ghosh

 

 Welcome back and thanks for checking out 'The Dealer Playbook" podcast session 17. We are so glad you are here!

 

 We are extra excited for todays session and know you will get a lot out of it.

 

 Subi Ghosh VP of Marketing for Dealer Authority has been knee deep in auto dealerships eCommerce operations for 6 years at the time of this podcast. 

 

 Subi is the first female guest for "The Dealer Playbook" and she is a wealth of knowledge when it comes to internet sales at the dealership level. 

 

Building From Scratch 

 

 Prior to joining forces with brilliant automotive marketing mind JD Rucker and his new company Dealer Authority, she implemented ground up strategies to take their internet presence and sales to new levels. 

 

 Without further to do, grab a pad and pen, shut off any distractions if possible and lets dive into this session of "The Dealer Playbook" 

 

 What you will learn more about in this session 

 

  • The importance of a mission statement for the team
  • Launching a internship at your dealership 
  • The key benefits to launching a internship in your dealership
  • Again the importance of continual education (starting to see a pattern?)
  • Tips for building a successful eCommerce department

 

 All of that plus some more bonus nuggets tossed in!

 

 Be sure to check out what Dealer Authority has going on at their website

 

 http://www.dealerauthority.com 

 

 Be sure to connect with Subi on Twitter 

 

 @subi101

 

 You can also engage with Subi Ghosh via email right here

 

 subi@dealerauthority.com 

 

 Let us hear it 

 

 This is where we want to hear your voice. We want your thoughts, opinions, questions, complaints, whatever you feel like saying, drop it in the comment section below. 

 

 Make sure you are signed up for the 'The Dealer Playbook" to have the latest episode dropped off right in your inbox. 

 

 See you next time!!! 

 

 

 

 

Direct download: Subi_mix.mp3
Category:career -- posted at: 3:30am PST

 

" If your not gonna tell the world how great you are, then go home"!

Grant Cardone 

Back for the second and final installment of " The Dealer Playbook" podcast sit down with international sales expert Grant Cardone. 

 

 Picking up where he left off Grant is on a roll dropping "power bombs" of value and have a great time doing it. 

 

 This is the conclusion to our sit down with Grant Cardone on episode 15. Be sure to check out the first installment if you have not already. 

 

 

In this session you can expect to learn more about:

 - Why car people hate what their doing

 - Why car people "hating their job" is dealers biggest challenge

 - Why managers should invest more in their people

 - Training your people in the right sequences

All that plus a ton of more valuable nuggets to help grow your business.

 Is your spouse asking you when you come home if you made the family any money?

 I am loving that! What do you think?

 What is selling to you?

 Your turn to sound off

 What do you think of Grants opinion in this session?

 Drop all your comments, questions, complaints, whatever you have below. We value and appreciate hearing your voice on the show and the topics.

 Get connected with Grant Cardone

 Make sure to get connected with Grant Cardone at all of the links below. Make sure to go to his site and get on his free weekly email tips. A no brainer.

Grant's Facebook

Grant's Twitter

Grant's YouTube 

Grant's Website

Make sure to get subscribed to "The Dealer Playbook" so you do not miss a single second of this podcast!

 

 Thanks for taking the time and tuning in!

Direct download: Grant_Cardone___Session_2_1.mp3
Category:career -- posted at: 3:30am PST

 "You are using so much energy to hate, that you can't create." 

Grant Cardone

 Episode 15 of "The Dealer Playbook" podcast is here and we are excited for our guest today!

 We are excite to have with us today New York Times best selling author and international sales expert Grant Cardone the CEO of Cardone Enterprises blasts off about 'Why Car Sales People Hate What They Do."

 Grant Cardone always bring 10X of energy to the table and is known for "lighting the fire under people's asses" by just telling it how it is raw and uncut. Right to the point.

 So in this session of "The Dealer Playbook" Michael and Robert sit down with Grant, get fired up, have some laughs, and hear some stories from his start in the car sales industry.

 Grant is on fire in this session and he drops strategies, power bombs and super valuable nuggets to blow up your business.

 Buckle your seat belt and listen to Mr. 10X the Master Closer Grant Cardone.

 In this session you can expect to learn more about:

 - Why car people hate what their doing

 - Why car people "hating their job" is dealers biggest challenge

 - Why managers should invest more in their people

 - Training your people in the right sequences

All that plus a ton of more valuable nuggets to help grow your business.

 Is your spouse asking you when you come home if you made the family any money?

 I am loving that! What do you think?

 What is selling to you?

 Your turn to sound off

 What do you think of Grants opinion in this session?

 Drop all your comments, questions, complaints, whatever you have below. We value and appreciate hearing your voice on the show and the topics.

 Get connected with Grant Cardone

 Make sure to get connected with Grant Cardone at all of the links below. Make sure to go to his site and get on his free weekly email tips. A no brainer.

Grant's Facebook

Grant's Twitter

Grant's YouTube 

Grant's Website

Make sure to get subscribed to "The Dealer Playbook" so you do not miss a single second of this podcast!

 Thanks for taking the time and tuning in!

Direct download: DPB_GrantCardone_mixdown.mp3
Category:career -- posted at: 3:30am PST

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