The Dealer Playbook


"Women purchase 75,000 vehicles everyday in the US."

Anne Fleming

Any one in the front lines of the car business knows that when it comes down to a new car purchase for a married couple that if the wife is not into you, your store, or the vehicles it's self, you have no sale! 

Not only do women have the final decision/approval for a "couples" purchase, they are serious car shoppers for themselves now more then ever! 

Why You Should Focus On Female Automotive Shoppers

 On this new session from "The Dealer Playbook" (episode 21) we sit down with Anne Fleming founder and CEO of Womens-Drivers.com who is a undisputed expert when it comes to knowing women car shoppers. 

She breaks it down on why every dealership needs to focus on female automotive shoppers. 

 There are 75,000 inked car deals a DAY happening across America all with women owners! 

 Anne dives in deep on the mindset and tendencies of todays woman "car shopper", and what you can do in your business to attract and convert your share of that 75,000 daily sales. 

 Anne and her team at Women-Drivers.com are serious about surveying and statistics. She breaks down the key statistics todays automotive Dealerships need to know so they can start to attract and wow women shoppers. 

 Anne Fleming Talks More About

 - The shopping process most women follow

 - The key decision factors for women shoppers

 - Social tactics to engage more women shoppers using Facebook

 - Using your dealership website to attract women shoppers

 - Simple tweaks & changes that can attract more women car shoppers

 Anne covers all the above plus so much more! 

 Women buyers are a serious customer segment that needs to be spoken to and handled in a custom tailored fashion. Like any customer segment. 

 Want to learn more about selling cars to women?

 Follow Women Driver's Twitter

https://twitter.com/womendrivers 

 Get Anne's comprehensive report about women's shopping, buying, servicing behaviors and experiences at dealerships FREE!

http://women-drivers.com/GetWomensBuyingReport

 Sign up for Women Wednesdays to get the latest trends when it comes to this buying segment FREE!!!

http://women-drivers.com/womenswednesdays  

 Your time to shine

 We want to hear from you yes you! Keep the conversation going in the comments below. 

 What are you doing to speak to the women shopper segment in your dealership?

What are you going to do to Focus On Female Automotive Shoppers?

Anything that is doing well for you we want to hear it! Comment below.

 All about value

 The DPB team hopes you took some value from todays session. 

 Don't miss a beat and get signed up for all the DPB updates.

 Don't forget to get on the early bird list for Team DPB's very own Michael Cirillo's book release and get loads of bonus materials. Click the link below to take a second to sign up.

 http://michaelacirillo.com/book

 

Direct download: Anne_Flemming_mix.mp3
Category:career -- posted at: 3:30am PST

"You need to have a website that serves your audience"

Rand Fishkin

In the automotive industry especially we hear so much conflicting information when it comes to your websites SEO (search engine optimization) and what makes it even worse a good majority of the information dealers receive regarding SEo are just well flat out wrong. 

 

That being the case the team here at "The Dealer Playbook" wanted to deliver you REAL SEO strategies that will deliver your dealership REAL results. 

 

So for session number 21 Robert and Michael sit down with the undisputed and world renowned SEO and content marketing expert Rand Fishkin the founder of Moz a SEO/Marketing agency based out of Seattle Washington. 

 

SEO is always a hot topic for most automotive dealers and sometimes it can get overwhelming and just plain confusing. Rand breaks down advanced SEO strategies for car dealers in a language and manner that is easy for anyone to digest. 

 

It was a great honor to have a conversation with Rand Fishkin and this session is jam packed with  priceless information to kick your websites SEO to whole new levels and dominate the search engines. 

 

 

What you will learn from Rand Fishkin 

 

- What your website NEEDS to do 

 

- The truth about getting your content ranked 

 

- Identifying the right content strategy for you 

 

- The scoop on Googles latest search engine update "Pigeon" 

 

- The direction and future of online search 

 

 

 What you see above is just a taste of the wealth of awesome information SEO expert Rand Fishkin unleashed on us in this session. 

 

The DPB team certainly hopes you took as much value from this session as we did and the best part is you can listen to it again or make sure your team member in charge of your dealerships SEO checks it out. 

 

Links and resources mentioned in this session

 

Rand Fishkin's blog 

 

http://moz.com/rand/

 

Moz Blog / Whiteboard Friday Videos 

 

http://moz.com/blog

 

Moz Beginners Guide To SEO

 

http://moz.com/beginners-guide-to-seo 

 

Barnacle SEO Video That Michael Mentioned

 

http://moz.com/blog/barnacle-seo-whiteboard-friday

 

Connect With Rand On Twitter 

 

https://twitter.com/randfish 

 

Now…

 

We want to hear your questions and comments about SEO!!!

 

Sound off below in the comments section with your input, opinions and questions below and we will keep the conversation going and or get answers to all your questions. 

 

And…

 

If you took any value out of this session and you have not already make sure you get subscribed to "The Dealer Playbook" so you never miss a beat. 

 

Click here to join the family. 

 

Do us a favor leave The DPB a review on iTunes real quick it really helps us out. 

 

Click here to review DPB

 

Thank you for dialing into this session of "The Dealer Playbook" podcast. 

 

Be sure to check out some of the previous 20 sessions that are packing the heat just like this one. 

 

Thanks for the love and see you next time :)

 

 

Direct download: Rand_Fishkin_mixdown.mp3
Category:career -- posted at: 3:30am PST

"Dealers have been so focused on analyzing data, we forget about the magic that happens between people"

Tom Vann 

There are so many great trainers in the automotive industry that have so much great information that can grow your business. 

 

 Today on "The Dealer Playbook" podcast session 20 we sit down with not only a very unique and creative sales trainer but also a very successful active dealer. 

 

 Tom Vann founder of VSM Training has been a dealer for many many years. In a small town of 9000 people he was able to sell 174 Million dollars worth of retrial vehicles! 

 

 In this session of "The Dealer Playbook" podcast Tom Vann discusses some of the key strategies he uses in his dealership to reach those ground breaking numbers.

 

 

What you can expect to learn more about in this session 

 

 - The key strategy he used to explode his business

 

 - The VSM Selling Methodology 

 

 - Why your sales staff needs to focus on building a database of contacts

 

 - Tips on how to build a power house database 

 

 

All of that plus so much more in this ground breaking session 20 of "The Dealer Playbook" podcast. 

 

Tom Vann has some very unique strategies that are not hard or costly to implement that well you see how well they worked for him. 

 

Get more from our friend Tom Vann

 

Connect with Tom by checking him out at  http://www.tomvann.com 

 

Learn more about his unique training programs and get signed up for his free video series right here  http://www.vsmsalestraining.com/

 

 

Now we want to hear from you

 

Have you tried any of the outside the box tactics Tom discussed? Did you receive any value from this session? What would you like more of? What would you like less of? 

 

What you have to say means so much so sound off below and lets keep the conversation rolling! 

 

If you have not yet, be sure to get subscribed to "The Dealer Playbook" so you do not miss a beat! 

 

See you next time on "The Dealer Playbook" podcast. 

 

 

Direct download: Tom_Vann_mixdown.mp3
Category:career -- posted at: 10:36am PST

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