Thu, 27 November 2014
Happy Thanksgiving 2014! The Dealer Playbook Podcast session #33 is going to show you how to really crank up the productivity of your website.
Michael and Robert dive in and review strategies that help you leverage content marketing, to drive more sales to your dealership.
A major component in accomplishing that is really understanding and being familiar with todays consumers “buying/shopping process”. It comes down to how dialed in you are when it comes to understanding your customers and how they think/react when it comes to “shopping”.
This session delivers key fundamentals that if executed properly you will drive more opportunities online for your dealership.
When you become a resource of valuable and helpful information for your target market, providing the right information at the right time, on the right channel, is when the magic starts to happen.
Dial into this episode and start dominating the web in your market.
- The importance of delivering the right message at the right time on the web.
- Leveraging your sites existing traffic, and getting the most out of it.
- Understanding the phases of a car shoppers buying process.
All of that plus so much more value to help you grow your business using the web like a professional.
Michael Cirillo’s Book: http://michaelacirillo.com/book
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Take your dealerships web strategy to the next level. Click Here: http://www.flexdealer.com/automotive-marketing-solutions/dealership-websites/
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Thu, 20 November 2014
Thu, 6 November 2014
In session 31 of The Dealer Playbook Podcast, we sat down with Joe Cala. Joe is currently the General Manager of Dealer Synergy, and is one of the most inspirational, motivating individuals within the car business.
We invited Joe Cala to be on the show to explain how you can transform your car sales training by taking massive action. The automotive industry has no shortage of training resources. From conferences and summits to in-store consulting and webinars. But with all of the training resources out there, the missing ingredient to enjoying a more successful career within the automotive industry (and every other industry) is the action that you take.
Preview of this Session:
Links and Resources:
About Joe Cala:
Joe has a total of 14 years in the automotive industry, holding positions from Sales Person to Used Car Manager, New Car Manager to Internet Sales Manager, and eventually Internet Director. During his time as Internet Director, he was influential in increasing business from 7 units to 80 units at Nelson Mazda in Tulsa, OK and from growing Gateway Toyota in Toms River, NJ (Penske Automotive Group Dealership) from 40 units to 150 units. After his time in the dealership, he spent a year as an Advertising Consultant in the New York/New Jersey Metro Area for Auto Trader. Joe is currently the General Manager for Dealer Synergy and has been a featured Internet Sales 20 Group Speaker, NADA convention speaker, author and contributor to multiple nationally recognized personal & professional development magazines.