The Dealer Playbook

Welcome to the final episode of DPB Podcast in 2015! Team DPB is so thankful and blessed for an amazing year that only happened because of your continued support week after week.

Team DPB is obsessed with your success in the auto industry so we wanted to send you into the New Year with some valuable information and strategies so you can make it your best year ever!

Having and setting goals is a very important piece of the puzzle for reaching success. We want you to hit the ground running in the New Year so in order to help you do just that we are sitting down with Mr. Alan Dickie.

Alan Dickie is a dynamic sales professional who has been serving the automotive industry for over 10 years. Alan started his career as a Sales Consultant in 2000 and began to develop an acute fascination and drive for understanding and dissecting the sales process to achieve success.

Alan continuously adjusted his approach and adapted to the market to guarantee results. During his career, he has successfully performed at all functions of the business, including Sales Consultant, Business Manager,Sub Prime Business Manager, and Sales Manager. His wealth of experience has enabled him to obtain a well-rounded and stunning array of sales techniques and strategies.

The automotive industry is constantly changing and Alan has created the most up-to-date and innovative methods necessary to prosper in today’s market.

Here is a quick preview of what to expect in this session:

Setting & Accomplishing Your Goals

Alan breaks down his secrets and techniques that he personally executes as well as teaches to car sales professionals across North America when it comes to setting goals.

He also discusses how he makes sure he is doing all he can to accomplish and conquer his goals. You are going to love it!

Keys To Staying Focused

Laser focus and consistency are vital if you want to knock your goals out like a boss in the New Year. Alan shares some of his favorite and most affective hacks to staying on track and laser focused so you can dominate all of your goals in the New Year.

Pitfalls You Need To Avoid

If you have been in the car sales business for any period of time you are well aware that there are pitfalls and challenges everywhere that are dedicated to road blocking your goals.

Alan delivers some valuable information and tactics in this session to help you detour the pitfalls and setbacks so nothing stops you from reaching your goals in the New Year. 

As always that is just a small taste of what you can expect in the final episode of “The Dealer Playbook” for 2015!

We truly appreciate the support and love and truly hope to deliver even more powerful content in 2016 to help you kill it in automotive sales.

Get More From Alan Dickie

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here. 
Direct download: DPB77_mix.mp3
Category:career -- posted at: 3:30am PST

Back at ya DPB Podcast session 76 rolling out on Christmas Eve 2015 and we have a insanely powerful show for you.

In this episode we have the pleasure of sitting down with an amazing individual by the name of Coach Michael Burt.

The Super Coach Michael Burt is unique blend of a former championship coach who has an entrepreneurial mindset. Coach Burt has quickly become the go-to business coach for aggressive minded companies in competitive and saturated markets who want to look different, run faster, and be agile.

Coach is the author of ten books, including the best seller called “Person of Interest- How to become the person other people want a piece of and can’t live without” and the Wiley published “Zebras and Cheetahs- Look Different, Run Faster, Be Agile.”

Coach’s client list ranges from small entrepreneurial firms to multi-billion dollar companies such as Dell, Inc, John Hancock Insurance Services, Ohio National, Vanderbilt University, State Farm Insurance, First Bank, Caldwell Banker Real Estate Firm, Better Homes and Garden, and others.

Coach Burt brings his A game for session 76 of The Dealer Playbook.

Here is a quick preview of what Coach Burt goes into in this session:

How To Get Started

Coach Burt dives deep into getting started with a bang.

There are so many mindset and discipline shifts needed to reach massive success. In this session Coach Burt breaks it down from the beginning on what it’s going to take to make it happen.

Choosing Mentors

To many times individuals will choose financial opportunities over the mentoring opportunities available when accepting a position.

Coach Burt breaks down the importance of having strong mentors as well as how to prospect for the right mentor for you.

Having a strong relationship with a authentic mentor can be the difference between success and failure for many of us.

Coach Burt dives deeper into mentors, how and where to find them as well as how to get the most out of a mentorship.

The 4 Step Ingredients To Becoming A Person Of Interest

A person of interest does not have to chase opportunities he/she attracts them.

A person of interest is someone in a authoritative position that everyone wants a piece of.

Coach Burt breaks down his 4 step blueprint to becoming a person of interest in your market.

Coach Burt brings the heat in this session and the above is just a taste test of the value you are going to grab in this episode.

Get hooked up with Coach Burt

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here. 
Direct download: DPB76_mix.mp3
Category:general -- posted at: 3:30am PST

Episode 75 of the DPB Podcast is in the house and we are super pumped you are here.

It has been a insanely great time having all these conversations with all these great people!

This episode is no different. You are going to love it!

We are happy to be having our friend Mr. Duane Cummings on DPB.

Duane Cummings lives life with a single purpose, “To Aid Others, Act on Ideas, and Achieve Sensational Results.” He is a trusted advisor to organizations and individuals around the world regarding professional and personal development.

Duane is an author, entrepreneur, coach, and consultant who speaks regularly on a range of topics that include entrepreneurship, leadership, communication, sales, and finding your purpose.

Duane is razor sharp individual that team DPB had the pleasure of spending a few days with him in Charlotte, NC a few months back and learned some valuable information from him.

Here is a quick preview of this session

Communicating More Effectively

In a world so dominated by text, email, and social media we sometimes forget the true power of a face to face conversation.

In a face to face engagement both parties get so much more value.

Duane is a expert on communication and he shares some great tip you can get started with today to help you communicate on a higher level.

How Empathy is the Path to Success

The lost art of “caring” is a major issue in every industry.

Genuinely caring about your customer as a human being is a sure fire way to building a relationship. The more relationships you have the more sales you are making.

Building relationships is what Duane does professionally and in this session he shares with you some of his wisdom behind it.

Become a Sensational Salesman

This is not only the title of Duane’s book , this it what it takes to rise above the pack in automotive sales. Be truly sensational.

Find out what it takes to become a “sensational salesman”.

As always that is just a quick preview of the value packed into this episode with Duane Cummings.

Be sure to get connected with Duane Cummings

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here. 
Direct download: DPB75_mix_1.mp3
Category:career -- posted at: 3:30am PST

Welcome to The Dealer Playbook Podcast session #74 and we are so excited that you are!

On this session of DPB we are sitting down with a best selling author and one of the most sought after speakers in the world Mr. Andrew Davis.

Andrew Davis’s 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands.

For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.

Andrew is the author of the amazing book Brandscaping: Unleashing the Power of Partnerships and also his latest release Town Inc : Grow Your Business. Save Your Town. Leave Your Legacy.

It was very exciting to sit down with Andrew and even more exciting to introduce him to you because this guy brings the thunder!

Here is a quick preview of some of the topics Andrew discusses

What Is Brandscaping & How You Can Leverage It To Sell More Cars

Andrew goes into how partnering with likeminded brands that have your next customer as their current customer.

Andrew gives some valuable examples of this and also some great insight on how you can get started with Brandscaping right now.

Unlocking The Power of Passion Specialization

Andrew gives us some extremely detailed examples of how specializing around your target customers passions is a sure fire way to success.

Andrew gives you actionable steps and outside the box ideas of how you can get started with this right now in your business.

How To Create Brand Ambassadors In Your Community

Having evangelists or brand ambassadors for your business is never going to be a bad thing. Andrew Davis hones in on how you as a salesperson or a dealership can build your tribe of brand ambassadors in your community.

Andrew fires off a ton of examples of this working and exact details for you do put this into action to sell you more cars now.

That is just of course a snippet of what to expect from this conversation with Mr. Andrew Davis.

Make sure to connect with Andrew Davis

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here.  
Direct download: DPB74_mix_01.mp3
Category:career -- posted at: 3:30am PST

Welcome back to DPB session number 73!

 

In this power packed episode we welcome back a top producer with Chevy in the Louisville Kentucky market,“The Louisville Chevy Dude”,  Mr. Mike Davenport.

 

Mike is one of the top sales people in the country and is doing an amazing job at building his personal brand and most importantly leveraging his personal brand.

 

Mike joined us back on episode 45 of DPB where he discussed what it takes to sell 30 cars each and every month. Check out that episode here.

 

In this session with Mike Davenport he dives into his formula for “Getting Out of the Sales Slump”.

 

A sales slump is something that even the best of the best deal with and in this session Mike will give you tips on how you can dig out of your next sales slump.

 

Here is a quick preview of this conversation with Mike Davenport

 

Getting Out of Your Next Sales Slump

 

Even though Mike is a top producer even he falls victim of the vicious sales slump. Mike shares his go to actions for getting back on track when his sales are slumping for the month.

 

Mike’s Favorite Prospecting Strategies

 

A great way to kick a sales slump is by making a sale. A great way to getting a sales is by always creatively prospecting for new car buyers.

 

Mike shares his latest go to prospecting tools and strategies he is using now that are working.

 

Mike D’s Hacks for Being More Productive

 

The more you can get done the more you will get done. Actions create action so if you are being as productive with your time as possible, you will stay in front of more customers.

 

Mike drops his favorite productivity hacks that will help you get more bang out of your day.

 

This is just a sample of what you will hear about in this new session of The Dealer Playbook.

 

Be sure to get connected with Mike Davenport.

 

 

Listen to Mike Davenport on DPB episode 45

 

 

You Know The Drill, Now It's Your Turn

 

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

 

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

 

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

 

See you next time ;)

 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

 

  • Get Michael's book here.

Connect With Team DPB

 

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here.  
Direct download: DPB73_mix.mp3
Category:career -- posted at: 3:30am PST

DPB is back in session 72 with more power bombs to help you advance your life in the automotive sales industry.

In this episode we are excited to chat with sought after speaker and best selling author Joe Calloway.

Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.

Joe is a business author, consultant and speaker and his client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express.

Joe also works extensively with car dealers and shares his expertise in this session of “The Dealer Playbook” Podcast.

The Secret Sauce to Growing Your Business

Joe reviews his step by step framework on how you can grow your business in car sales with a insanely powerful strategy that produces results

Sometimes the best way to grow your business in the automotive industry is much less complicated than we tend to think.

Joe goes into further detail on this in this episode.

Creating “Wins” for Customers as Well as Team Members/Employees

Learn the “Win Factor” and how it can grow your business and make you more sales. It is important that not only do the customers win but also you or your sales team are winning as well.

Joe breaks down the “art of winning” and how you can use this to sell more cars in your market.

Leveraging Word of Mouth and Maximizing It

What your customers are saying about you has the potential to be the ultimate marketing source that delivers you the highest quality opportunities.

Joe jumps in and delivers actionable strategies that will help you get your customers to say great things about you.

That is just a small sample of the powerful information packed into this session.

Connect With Joe Calloway

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here.  
Direct download: DPB72_mix.mp3
Category:career -- posted at: 3:30am PST

Right back at it with session 71 of “The Dealer Playbook” Podcast and we could not be more excited that you are here!

In this power packed episode team DPB is sitting down with Ken Potter VP of sales with “The Appraisal Lane” a innovative new tool for dealers, but most people know Ken from his days as VP of business development at True Car.

Ken brings an amazing amount of knowledge and experience to the table when it comes to 3rd party lead providers and how and how you can convert more of them.

In this session Ken lays out some powerful information that you can put into action today.

Here is a quick preview of this episode.

The Definition of True 3rd Party Leads

Every lead you or your dealership receives is a 3rd party lead. In this session Ken will go further into that statement and what exactly it means to you.

The Best Way To Handle Third Party Leads

Phone calls, text messages and emails, Ken reviews some of the best practices for each when following up with internet leads.

Building A Strategy For Success

Just like any other part of business success, it takes a strategy to get where you want to be. Ken talks about the importance of a documented internet lead strategy but also he gives an outline of what a successful strategy looks like.

That is just a small sample of what you can expect in this session of DPB.

Get Connected With Ken Potter

  • Connect with Ken on Twitter here.
  • Connect with Ken on Facebook here.

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here.  
Direct download: DPB71_mix.mp3
Category:career -- posted at: 3:30am PST

Can you believe we've already been together for 70 episodes?!? Crazy, right?

In episode 70 of DPB, Michael brings you powerful advice that will help you thrive in your automotive career. What starts as a valid question, turns into a bit of a rant, but ultimately, those that listen to this episode and take the advice will find lasting, sustainable success.

Michael kicks off the show by asking a question. Why are you in business?

During a recent speaking engagement, Michael asked this same question to the audience. They answered much the same way anybody else might. 

"To make more money!" or "To sell more cars!"

While those are definitely good reasons, Michael suggests it goes a layer deeper.

 

BRT = Build Relationships of Trust

People do business with those that they both like and trust. If you don't work to have incredible, trusting relationships with your customers and community, how do you expect them to want to do business with you?

This is a challenge that many automotive sales professionals face. They struggle to build strong enough relationships with people, and that could be contributing to why sales aren't as plentiful as they could be.

That's not to suggest that the sales professional is entirely at fault.

This is where the rant begins...

 

Mass Media Perpetuates the Negative View of Dealers

While there certainly are some dealers who have earned the negativity, it's not right to peg all dealers as shady and as con artists. Yet there are still so many articles and publications that suggest to the general population that they should be worried about dealing with you because you're not interested in them.

While the media really grinds Michael's gears in that regard, he suggests that it can be used as leverage to paint a happier picture for dealers.

Look at Jack in The Box. In this episode, Michael didn't have all the stats in front of him when he mentioned that their food killed someone. It was worse than that! 

171 people were hospitalized with E. Coli poisoning, four children left dead. It has been referred to as the "Pearl Harbor" of the food industry!

Jack in The Box took that negative situation and turned it into a growing reputation. That's because they understood that when there is a problem, they have the power to fix it.

While dealers haven't had to deal with a situation as horrible as that, the negativity that surrounds dealers is pretty bad. Luckily, you have the power to fix it. To turn things around and prove to your market why you're different.

 

Mission Statement and Core Values

Does your dealership have a mission statement and core values? If so, do you know what they are? Have you bought into them? 

A set of strong core values and a thoughtful mission statement can be a great first step to differentiating your store from the competition. Especially if everyone on your team is aware and buys into them.

 

Money is the natural byproduct of being human!

If your definition of success is predicated upon money alone, you're in for a long haul! The money will come naturally as you seek to enrich and enhance the life of those you serve.

 

You Know The Drill, Now It’s Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different, we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and let’s keep this conversation going.

See you next time 

 

Have You Checked Out Michael Cirillo’s Best Selling Book “Don’t Wait, Dominate” yet?

  • Get Michael’s book here.

 

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo’s blog here.
  • Check out Robert Wiesman’s blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here.
Direct download: DPB_70_MichaelCirillo.mp3
Category:general, business -- posted at: 4:00am PST

Welcome to session 69 of The Dealer Playbook Podcast! We are so glad you are here and we have a great episode for you!

 

In this session we are sitting down with a YouTube Certified professional specializing in audience growth and he is the founder of Video Creators, we are sitting down with Tim Schmoyer.

 

Tim is a monster when it comes to YouTube. His YouTube channel Video Creators TV has over a 100,000 subscribers and releases several new videos every week.

 

Tim has consulted with several major corporations with their YouTube strategy as well as small businesses across the country.

 

Every turn we make we are hearing people about how important video is in growing your business today. In this session Tim dives into the strategies you execute with your videos once you have uploaded them to YouTube.

 

Check out what Tim talks more about in this session.

 

The Secrets To Building An Audience On YouTube

 

Tim breaks down his formula for what it takes to build a loyal audience for your brand using YouTube. Learn exactly what Tim does with his channel to keep it in front of his target audience.

 

The Types Of Videos Automotive Professionals Should Be Creating

 

Tim jumps into the types of videos anyone in the car industry should be creating as well as why they should be creating them. Learn what types of videos work best on YouTube and why.

 

What Gets A Video Ranked

 

Find out exactly what YouTube and Google look for in a video to decide if it should be ranked or not. Tim debunks some of the myths we have all heard when it comes to optimizing videos on YouTube.

 

Tim covers all that plus more in this session of DPB.

 

Get Connected With Tim Schmoyer

 

Video Creators YouTube Channel

 

Video Creators Website

 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.  

 

Direct download: DPB69_mix.mp3
Category:career -- posted at: 3:30am PST

Session 68 of DPB is a special edition and something new for us as well as you.

The great people at the Trillium Automotive Dealers Association (TADA) which is based out of Ontario invited team DPB to their amazing one day power session for dealers in Toronto called “Canadian Digital Dealer”. 

Our friend Brent Wees who was the events MC got us hooked up with TADA and we got together to do something new for all of us over at DPB. We did this session live at Canadian Digital Dealer and we were able to get exclusive interviews with some of the elite speaker list and you can hear it all hear at DPB.

Big shout out to our new friends at TADA for making us seem so welcome. Great work guys!

Here is a quick preview of the speakers we sat down with.

Alan H Byrd from SCI Market View:

Alan Byrd is the President & Chief Executive Leader of SCI Market View, who specializes in automotive lead management.

Alan brings some super powerful insight when it comes to many aspects of a dealership and its digital strategy. He brings a lot of experience to the table and was a great interview.

Christi Olson of ISEM Consulting:

Prior to founding iSEM Consulting, she was the Director of Search at Point It, one of the Pacific Northwest’s largest independent search marketing agencies.

Christi has worked at both large enterprise clients and small start-ups including Expedia, Harry & David, Pointmarc, Decide.com and Microsoft.

Christi recently broke out onto her own and started her own agency but she is the former head of  search for Microsoft. Christi delivers some super valuable insights when it comes to your paid ads strategy and she is for real a true expert.

That is just a preview of the content you will get in this super fun 2 part series.

Check Out TADA

Get connected with the insanely awesome people at TADA and make sure if you are a Canadian listener you think about attending the next one.

TADA Website

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.  

 

Direct download: DPB_68_TADA_mixdown.mp3
Category:career -- posted at: 3:30am PST

Welcome back to the DPB Podcast session number 67. As always we have another powerful episode with another serious player. In this session we are sitting down with the “Hardcore Closer” Ryan Stewman.

 

Ryan is founder of the HardcoreCloser.com which is an amazing blog that is killing it right now. (over 2million monthly visitors) Ryan has a very unique approach to sales and that shines through on his blog.

 

Ryan has had experience selling cars but specializes in working with high level real estate brokers and mortgage lenders helping them market themselves and become the elite professional in their market place.

 

Here is a quick preview of this session.

 

Creating Videos That Close Prospects On Auto Pilot

 

Ryan talks about the kind of videos he and his students create and exactly what they do with them. He discusses how to make the videos and lists off several types you can create.

 

Facebook Ad Ideas For Salespeople

 

Ryan specializes in Facebook Ads and has used them to build his business. In this session he breaks down how you can use Facebook Ads to sell more cars and how to set them up.

 

Ryans 777 Facebook Strategy

 

Ryan is nice enough to break down his Facebook prospecting strategy that costs nothing and if executed will sell you more cars. Ryan takes us through the steps and exactly how to get started doing it with your Facebook page.

 

That is just a preview of the power bombs Ryan Stewman delivers in this session. 

 

Get Connected With The Hardcore Closer

Hardcore Closer Website

 

Hardcore Closer Facebook

 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.  

 

Direct download: DPB67_mix.mp3
Category:career -- posted at: 9:07am PST

Team DPB is back in episode 66 with another powerful session with an amazing guest to help you take your career in the automotive sales industry to the next level.

In this session team DPB is sitting down with NY Times Best Selling Author Mr. Michael Port.

Michael Port is the author of 5 best selling books including “Book Yourself Solid” “The Think Big Manifesto” and his newest book about to drop titled “Steal The Show”.

The Wall Street Journal has dubbed Michael Port a “marketing guru” and is one of the most sought out public speakers out there. Michael has been featured on virtually every television network sharing his expertise and is also a former professional actor.

Michael was nice enough to sit down with “The Dealer Playbook” to talk about his new book and share how “Stealing The Show” will help you do circles around anyone else in your market.

Quick Preview Of This Session

Should You Be A Chameleon?

Everyone has heard the comparison of being a good sales person to a chameleon but is that really the approach you should be taking? Michael goes into this topic and settles this debate once and for all for automotive salespeople.

Adapting Your Voice To The Individual

It is very important to find your voice and how to learn how you adapt your voice so it will appeal to the individual you are in front of without faking the funk.

Michael will break down some awesome tips and exercises on how you can easily find your voice and how you adapt it to the individual.

The Buying Experience Needs To Be Just That… An Experience

The experience we create for the buyer is going to be a huge factor of whether or not they are going to buy from you. It is important to make your buyers experience theatrical. That is what sells.

Michael delivers some really cool ways you can knock your buyers socks off and steal the show!

All of that plus much more in this session of “The Dealer Playbook” Podcast.

Get More From Michael Port

Michael Port’s Facebook

Michael Port’s Twitter

Michael Port’s Website

Steal The Show Book

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.  

Direct download: DPB66_mix.mp3
Category:career -- posted at: 3:30am PST

 

The Dealer Playbook Podcast is back with another new episode! 

 

In session 65 we are sitting down with Personal Style Consultant extraordinaire Mr. Antonio Centeno founder of Real Men Real Style a insanely popular mens fashion and style blog. 

 

The Importance of Your Appearance 

 

Like it or not the world has a tendency to judge a book by its cover you if you know what I mean, so it is important for you to present yourself in a style that works for you. 

 

Antonio gives some super helpful tips to figure out what style is going to work for you to help you accomplish your goals. 

 

The Truth About Beards 

 

A hot topic we see in forums and groups for sales people online is the whole facial hair controversy. 

 

Is facial hair ok or is it a professional No-No? 

 

Antonio delivers the truth about beards and other facial hairs. 

 

The Best Shoe For The Job

 

Like the topic of facial hair the best shoes for the job is another topic that sees a lot of chatter. 

 

With shoes being one of the first things people notice an abundance of people judge the whole book just by the shoes so its important your shoe game is tight! 

 

In the dealership life not only do your shoes have to look good they need to feel guide and perform good on that black top right? 

 

Antonio gives some great advice on selecting the right shoe for you that will get the job done. 

 

That is just the tip of the iceberg of what Antonio Centeno teaches us today. This session was a absolute blast and very educational. Antonio really knows his stuff and is always up for sharing it. 

 

More From King of Style Antonio Centeno 

 

Check out his site:

Real Men Real Style

 

Check out Antonios YouTube channel packed with over 500 video tutorials regarding Men’s Style:

 

 

Real Men Real Style YouTube

 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.  

Direct download: DPB65_mix.mp3
Category:career -- posted at: 3:30am PST

Welcome to session 64 of “The Dealer Playbook” Podcast and this bad boy is a killer episode. 

 

In this session we are sitting down with one of the top bloggers in the world when it comes to Facebook Marketing for business the founder of Jon Loomer Digital Mr. Jon Loomer and he is going to talk about “ How To Build A Community of Loyal Followers Using Facebook”. 

 

Jon Loomer is a Facebook marketing coach, author, speaker and strategist. He has used Facebook for business purposes for more than five years, the first time while with a major sports league in 2007.

 

In 2011, Jon launched Jon Loomer Digital to show business owners how to apply advanced strategies to build their business, drive leads and increase revenue through the use of Facebook.

 

In one year, Jon quickly established a Facebook Page with more than 7,500 active Facebook Fans. This Page, of course, is only one spoke in his overall strategy. The hub of Jon Loomer Digital is JonLoomer.com, a thorough resource of Facebook marketing tips, tutorials and analysis of breaking news. JonLoomer.com regularly gets more than 100,000 visitors per month and is ranked within the top 25,000 globally by Alexa.

 

Jon Loomer is one of the top Facebook experts out there and he drops some insanely awesome value bombs that will help you build your brand, a loyal audience of followers which of course will sell you more cars. 

 

Quick Preview of This Session

 

How Brands Are Missing Out On Facebook

 

Jon goes into how brands have it all wrong on Facebook and massive opportunities brands are completely missing out on. In this session Jon Loomer goes into what car dealers are doing wrong on Facebook and what they really should be doing. 

 

The Power Of Marketing Helpful Content Not Marketing Sales Messages

 

Jon delivers some great content ideas as well as why marketing and promoting valuable content not sales material will deliver better long term results which will sell you more cars. He also goes into exactly how to do it and what the budget looks like to do so. 

 

Targeting & Retargeting On Facebook

 

Jon unleashes some of his favorite strategies and tips for targeting the right people on Facebook as well as his best of best info when it comes to retarget marketing on Facebook. Killer information! 

 

That is just a small small dose of some of the killer content and value Jon Loomer delivers in this session. 

 

Get More & Get Connected With Jon Loomer

 

Jon Loomers Facebook 

 

Jon Loomers Website

 

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.  

Direct download: DPB64_mix.mp3
Category:career -- posted at: 3:30am PST

 

We are back with session 63 and this is going to be a powerhouse episode! 

 

In this session of “The Dealer Playbook” we are sitting down with #TheInstagramExpert Sue B. Zimmerman and she is going to drop some bombs on you to help you sell more cars using Instagram. 

 

 Sue B. is the #instagramexpert, founder of Insta-Results (the world's first comprehensive online Instagram course) and author of the #1 e-book Instagram Basics for your Business.

 

 She's a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15 and highly sought after business coach.

 

 She's passionate about teaching entrepreneurs and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has started over eighteen businesses, including her own boutique SueB Do, Boxer Rebellion and Sue B. 

 

Zimmerman Enterprise. With her extensive knowledge in social media and 30+ years of business experience, it's Sue B.'s mission to teach, mentor and empower others to be highly successful entrepreneur.

 

 1.Your Business Strategy 

 

Sue breaks down the importance of your dealerships or personal brands strategy and how you incorporate that into your Instagram strategy to sell you more cars. 

 

2. The Importance Of Your Instagram Profiles Bio

 

Sue reviews the importance of your profiles bio and gives some amazing tips on how to create your bio so it is clear on what you do and for whom. This is an important piece to your Instagram strategy and Sue is nice enough to break down how to make a killer bio for your Instagram account. 

 

3. Types Of Photos You Need To Post On Your Instagram

 

You will be surprised that a lot of us are probably not posting the right kind of content to our Instagram accounts. Sue goes into detail on the kind of posts you need to be posting and how you never should be trying to sell via your photos/videos. 

 

That is just a small taste of the awesome information about Instagram and how it will grow your automotive dealership or your business within a business selling cars. 

 

Get more from Sue B. Zimmerman

 

Sues Website https://suebzimmerman.com/

 

@InstagramExpert on Instagram

 

You Know The Drill, Now It’s Your Turn

 

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

 

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

 

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

 

See you next time 

 

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo’s blog here.

Check out Robert Wiesman’s blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

Follow The Dealer Playbook On Instagram @dealerplaybook

Follow Michael Cirillo On Instagram @michaelcirillo

Follow Robert Wiesman On Twitter @robertwiesman

 

Check This Out 

Want To Know Why Automotive OEMs Outsource Their Digital Marketing? Click Here And Find Out! 

 

Direct download: DPB63_mix.mp3
Category:career -- posted at: 3:30am PST

Session 62 is here and we are fired up over at team DPB! You are going to love the actionable information you are going to get in this session! 

 

Michael & Robert are flying solo and are discussing 5 ideas to leverage Periscope to build your audience. 

 

Now in case you have been out of pocket for a hot minute I will give you a quick description of Periscope…

 

It allows you to live stream video to your Twitter audience. Pretty dope right?

 

Now Periscope although fairly new, tons of people are leveraging it to grow their audience which in turn grows their business. Players like Grant Cardone and Gary Vaynerchuk have been lighting it up on Periscope and you can to. 

 

Here is a quick look at 5 Creative Ways To Use Periscope To Grow Your Brand In Car Sales

 

- Product Demonstrations 

 

- Turn your Periscope session into multiple types of content

 

- Report on breaking news 

 

- Live Q & A with enthusiasts and possible new customers

 

- Live interview/review from customers, and other interview opportunities hanging around your dealership

 

In the episode Michael & Robert go deeper into each idea and give a very detailed breakdown so you can get started with Periscope today!

 

You Know The Drill, Now It’s Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

 

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

 

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

 

See you next time 

 

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo’s blog here.

Check out Robert Wiesman’s blog here.

Connect with Michael Cirillo on Twitter here.

 

Connect with Robert Wiesman on Twitter here.

 

Check This Out 

DPB 050: How To Make Your Dealership More You'seful w/Jay Baer

 

Want To Know Why Automotive OEMs Outsource Their Digital Marketing? Click Here And Find Out! 

Direct download: DPB62_mix.mp3
Category:career -- posted at: 5:27am PST

DPB is back at with session 61 and this is not one to miss! 

 

In this session we dive into one of the most overlooked /under utilized tools for building awareness to your brand and building a audience online… 

 

We are talking about blogging and the insanely awesome way how you can use it to really thrive online in your market. 

 

So to cover this topic we sit down with one of the best in the world…

 

Mr Neil Patel.

 

In case you not dialed in on Mr. Neil Patel here is a quick introduction.

 

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. 

 

Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

 

Neil is active and super popular blogger mostly over at NeilPatel.com and is banking 80-90 thousand unique blog readers a month. That is amazing! 

 

Here is a quick preview I what you can expect from Neil Patel in this session

 

- Key points to growing a powerful targeted audience with blogging

 

- The type of blog posts that get the best results

 

- The blog writing strategy Neil uses for his posts

 

That is just a quick taste of some of the nuggets Neil Patel delivers in this rapid fire session. 

 

Be sure to get hooked up with Neil Patel

 

Neils Blog

 

Neils Twitter

 

Quicksprout 

 

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here. 

Direct download: DPB61_mix.mp3
Category:career -- posted at: 3:30am PST

Diving into session 60 of “The Dealer Playbook” Podcast and we are so excited you are here! 

 

In this session we have decided to shake it up a tad and do something new. 

 

We compiled 5 amazing professionals in the auto industry and we call them on the fly and ask them just one question. The best part is none of them knew we were going to be calling.

 

This session was lots of fun and is something we will definitely be doing again in the future. 

 

Here are the 5 thought leaders of the industry we called on the fly “live” and the question we asked that individual:

 

Danny Benites

 

Danny is the General Manager of Greg Lair Buick GMC in Amarillo Texas and a very sought after speaker at auto industry events across the country. Danny is the kind of GM most sales people/sales manager would love to work for. He brings an outside the box approach to everything he does and is lighting it up in the Amarillo Texas market. 

 

Dannys Question

 

What is the best way to get more productivity out of your team?

 

Craig Lockerd 

 

Craig is a true expert when it comes to art of recruiting staff for your dealership. He is the founder and president of AutoMax Recruiting the auto industries number one staffing/training agency and is also a sought after speaker/presenter for automotive industry events and seminars. This guy is the real deal. Hands down. 

 

Craigs Question 

 

What is the number one recruiting tip you can give to auto dealers?

 

Fran Taylor 

 

Next up is Mr. Fran Taylor aka “The King of Prospecting” and founder/CEO of Fran Taylor Techniques and also the founder of the 30 Sales A Month Facebook Group.Fran has been around the auto industry for many many years and has trained thousands of sales professionals around the world on how to sell more cars. Fran was selling 50 cars a month in his day and has some of the best prospecting techniques in the industry that will help you sell cars while you sleep! 

 

Frans Question

 

What is the best prospecting tip that is working for sales people?

 

Glenn Pasch 

 

Glenn is a wealth of knowledge when it comes to the topic of leadership. He is also the CEO of PCG Digital Marketing a full service digital marketing agency and is also a partner at PCG Consulting. Glenn goes the extra mile for auto dealerships to help them stay ahead of the pack. Glenn is razor sharp. 

 

Glenns Question

 

What is the number one leadership skill people need to implement NOW? 

 

Mike Davenport 

 

Also known as “The Louisville Chevy Dude” Mike is in beast mode 24/7! He is the #1 sales champion at Bachman Chevrolet in Louisville Kentucky and is a top performer for Chevy across the country. Mike is known for creative and persistent follow up that really works. 

 

Mikes Question 

 

What is the best follow up technique you are using to get customers to come back to the dealership?

 

This session was jam packed with power house info so be sure to listen so you can get each power players response to the question we asked. 

 

Connect With Fab Five 

 

Connect with Danny Benites

 

Connect with Craig Lockerd 

 

Connect with Fran Taylor

 

Connect with Glenn Pasch 

 

Connect with Mike Davenport 

 

Check out these 5 amazing professionals sessions of DPB from the past

 

DPB 006: Bring It Home Getting The Most Out Of Workshops & Seminars w/Danny Benites

 

DPB 002: Recruiting Tips For Automotive Dealers w/Craig Lockerd

 

DPB 029: The Lost Art Of Sales Prospecting w/ Fran Taylor

 

DPB 039: Why You Should Unify Your Marketing Efforts w/ Glenn Pasch 

 

DPB 045: What It Takes To Sell 30 Cars A Month w/ Mike Davenport 

 

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

Direct download: DPB_60_mixdown.mp3
Category:career -- posted at: 3:30am PST

Welcome to “The Dealer Playbook” Podcast session 59! We are super excited and ready to dive in! 

In this session we have one of our good friends sitting down with us Mr. Brent Wees.

Brent Wees is a Partner and Client Service Director at Powered by Dashboard, a digital automotive product incubator in Toronto, Canada. A fixture in the Canadian automotive digital landscape for over a decade, Brent cut his teeth in the vertical as an account and strategic lead on the Ontario Toyota Dealer Association's digital advertising mandates. 

 

Brent has also been a featured speaker at automotive events on both sides of the border. Brent's energetic, comedic and uniquely engaging presentation style keeps him in demand at events such as the Innovative Dealer Summit, Driving Sales Executive Summit and the Digital Dealer Conference Series.

In our conversation with Brent he dives into “gamification” and how you can use it to up your conversions online. 

Check out this quick preview of our conversation with Brent Wees

- What is “Gamification” and how you can benefit from it.

- Examples of “Gamification” strategies that a working for auto dealers. 

- Why “Gamification” is a easy way to increase conversions and help you stand out from the crowd. 

This session was a blast and that is just a taste of some of the awesome information Brent Wees delivers in this podcast. 

Get connected with Brent Wees

Brent Wees Twitter 

Convert With Octane 

 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

  

Direct download: DPB_59.mp3
Category:career -- posted at: 3:30am PST

 

DPB is back with session 58 and we are pumped up! 

 

So sorry for missing you last week, we suffered I guess you could say some technical difficulties but “The Dealer Playbook” is back with some serious fire for you to update your toolbox! 

 

In this session it is Michael Cirillo and Robert Wiesman unleashing 4 amazing tools that will get things “on and popping” for your business. 

 

Michael and Robert discuss 4 advanced marketing tools that the savviest of the savviest marketers are implementing into their businesses. Both Michael and Robert use some if not all of these tools. 

 

Now you’re about to get 4 game changing tools but it gets better… There is actually a checklist of 12 yes you heard me right 12 total lethal tools that will help you grow your business. 

 

Get all 12 tools here… It’s FREE!

 

Let’s dive in and see exactly what these 4 tools are and what they do for you. 

 

Four Tools That Will Help Car Pro’s Dominate Online

 

1. Hemingway

 

One of the biggest reasons team DPB hears why car sales people are not blogging or creating content, is because they are not confident in their writing skills. Sound about right? 

 

This tool nips that excuse in the bud! Check this one out and add it to your toolbox. 

 

Check out Hemingway (link)

 

2. LeadPages 

 

LeadPages is one of the best tools out there! This bad boy makes it easy like the “Easy Button” to create landing pages, opt in pages, and sooooooo much more. 

 

This is one of our favorite tools and it is super easy to use. 

 

Check out LeadPages (Link)

 

Check out "The Dealer Playbook" Podcast session 41 with Lead Pages Conversion Educator Tim Paige here.

 

3. Soovle 

 

This wicked tool will make it easy to get suggestions from the search engines on what people in your market are searching for online. 

 

Based off the keywords you are targeting Soovle will spit you back additional suggestions of problems or questions your market place is online looking for. 

 

It is like a crystal ball for the internet… And it’s FREE! 

 

Check out Soovle 

 

4. Fiveer 

 

If you have not tapped into Fiverr yet you are missing out! You can farm out so many pain in the rear tasks there for great prices that will be better than what your doing now! Sorry but just trying to show you the value of this tool. 

 

Fiver can take some must do tasks off your plate. 

 

Check out Fiverr

 

There you go 4 of 12 advanced marketing tools that you can start using to grow your brand and business right now. 

 

Get access to the 12 Tools Checklist here.

 

Be one of the first 5 people to leave a review for the “The Dealer Playbook” Podcast here then tweet here the word “done” and you will get a free personally signed copy of Michael Cirillo’s best selling book “Don’t Wait Dominate” on the house… FREE

 

 

This book will show you what exactly to do with these 12 tools and “How To Get It On & Popping! 

 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

  

Direct download: DPB58_mix.mp3
Category:career -- posted at: 3:30am PST

Welcome to session 57 of “The Dealer Playbook” Podcast, we are so glad you are here! 

You are going to love todays session because it is on a hot topic we get asked about all the time…This session is about social media and growing your business using it the right way. 

Our guest is NY Times Best Selling Author Dave Kerpen. 

Now for those of you that don’t know who Dave is here is a quick intro for you…

Dave Kerpen is the CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and theNew York Times best-selling author of Likeable Social Media and Likeable Business. 

Dave has worked with thousands of businesses, from small business to Fortune 500 companies tap into the power of executing social media the right way. He is the man!

Here is a quick taste of some of the power info Dave unleashes in this session. 

- The importance of listening to your customers on social media channels. 

- How to delight your audience with your social media. 

- Digging into which social networks you should be active on

That again is just a small tease of the direction this conversation with Dave Kerpen went in. 

Get connected with Dave Kerpen and get more super valuable content and insights from him

Dave’s Facebook

Dave’s Twitter

Likeable Hub

Get Dave’s Book

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

 

 

 

 

 

Direct download: DPB57_mix_1.mp3
Category:career -- posted at: 5:25pm PST

Boom!!! Back just like that is session 56 of the “The Dealer Playbook” Podcast and this is a killer session! 

The art of building a strong and large network is an invaluable skill that will not only sell you more cars more often, it will open doors to so many amazing opportunities. 

The biggest issue is a lot of people just do not know how to network properly. It is not networking swinging into your local “Rotary Meeting” handing out business cards. 

There is so much more to it and todays guest Jordan Harbinger dives into the do’s and don’ts of “Personal Networking”. 

Jordan Harbinger is an American lawyer turned Social Dynamics expert and Entrepreneur.

He’s the owner and co-founder of The Art of Charm, which is a dating and relationships coaching company – as well as a top 50 podcast on iTunes – which he’s been hosting for over 8 years now.

Jordan has spent several years abroad in Europe and the developing world, including South America, Eastern Europe and the Middle East, and speaks several languages. He has also worked for various governments and NGOs overseas, traveled through war-zones and been kidnapped -twice. He’ll tell you; the only reason he’s still alive and kicking is because of his ability to talk his way into (and out of), just about any type of situation.

Here is a quick preview of what Jordan discusses in this session:

- The true potential of your Personal Network

- The biggest mistakes made in Personal Networking

- How to grow and monetize your network

That is just a small dose of what Jordan Harbinger discusses in this session. 

Make sure to connect with Jordan Harbinger and for sure check out his Podcast

Jordan Harbinger's Twitter

Art Of Charm Podcast

Jordan's Website

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DPB56_mix.mp3
Category:career -- posted at: 3:30am PST

Team DPB is back with another scorching session for this scorching hot summer 2015! The topic of “content” and “content marketing” come up a lot here on DPB but thats because there is such an opportunity for dealers and car pro’s to snag some lowing hanging fruit! 

Not many of your competitors in the auto industry are tapping into the power of content marketing so team DPB wants to give you the upper hand! 

That being said lets dive into session 55 guest. 

When it comes to “Content Marketing” Joe Pulizzi is the Godfather! 

Joe Pulizzi is founder of “Content Marketing Institute”, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world,“Content Marketing World” Joe’s third book,”Epic Content Marketing”was named one of “Five Must Read Books of 2013“ by Fortune Magazine. 

Joe’s company and himself are leading authorities when it comes to content marketing and he has helped loads of companies large and small kill it with content marketing. 

Quick Preview Of Joe Pulizzi’s Session

- The importance of a Car Sales Pro building his/her own audience

- Finding your detailed niche that you will become the leading authority on

- The most important components of your content marketing strategy

That is just a small taste of the killer content and hacks Joe P is bring to you the DPB family. 

Get More From Joe Pulizzi 

Joe’s Pulizzi's Twitter

Joe Pulizzi’s Blog

Joe's Comapany Content Marketing Institute

Joe’s Book “Epic Content Marketing” 

Joe’s Podcast Content Inc.

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

 

Connect with Robert Wiesman on Twitter here.

Direct download: DPB55_mix.mp3
Category:career -- posted at: 3:30am PST

Welcome back players! We are just kicking off Summer 2015 and as usual we are bringing you some heat here on “The Dealer Playbook” Podcast.

In this session we are diving into the art of branding with international branding expert Mr. Nick Nanton.

Nick is a 3-Time Emmy Award Winning Director, Producer and Filmmaker, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts® around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR.

Nick serves as the CEO of The Dicks + Nanton Celebrity Branding Agency, an international branding and media agency with more than 2200 clients in 33 countries. Nick has produced large scale events and television shows with the likes of Steve Forbes, Brian Tracy,Bill Cosby, President George H.W. Bush, Jack Canfield (Creator of the Chicken Soup for the Soul Series), Michael E. Gerber, Tom Hopkins and many more.

Nick is recognized as one of the top thought-leaders in the business world, speaking on major stages internationally and having co-authored 36 best-selling books, including the Wall Street Journal Best-Seller, StorySelling™.

Nick has been seen in USA Today, The Wall St. Journal, Newsweek, BusinessWeek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, Forbes, FastCompany.com. and has appeared on ABC, NBC, CBS, and FOX television affiliates around the country, as well as E!, CNN, FOX News, CNBC, MSNBC and hosts his own series on the Bio! channel, Portraits of Success.

In this session Nick talks more about: 

- The power of your brands “Story of Origin”.

- An easy to follow framework you can use to tell your brands “Story of Origin”.

- Tips on how to make your story “stick” with your audience. 

Get more power house info from Nick Nanton 

Celebrity Branding Agency

Nick’s Twitter

 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

 

Direct download: DPB54_mix.mp3
Category:general -- posted at: 3:30am PST

Welcome to “The Dealer Playbook” session number 53 and we are so excited that you are here. 

In our latest offering we are sitting down with “your favorite bloggers, favorite blogger”, a professional blogger that has been making it happen in the blog game since well before they even called it blogging in fact…

 Founder and creator of the “Blog Marketing Academy” and also one of Team DPB’s favorite podcasts “Coffee Break Blogging”…

Mr. David Risley!!

David is one of the most sought after experts when it comes to blogging for business and in this session of The Dealer Playbook he dives into “How To Blog The Right Way To Grow Your Business”.

In the auto industry especially we hear so many different strategies and tips from so called “experts” it makes it easy for todays car sales professionals and or auto dealers to be well… Unsure when it comes to blogging. 

If you want to learn more about this sessions guest David Risley check his bio:  http://www.blogmarketingacademy.com/about-david-risley/ 

Here is a quick preview of what you will learn more about in this session: 

- How a committed blogging strategy can sell you more cars. 

- How you can generate an insane amount of leads in your marketplace with blogging. 

- How to engage with and handle the leads you generate from blogging. 

You will get all that and so much more in this action packed session of The Dealer Playbook Podcast. 

Learn More About Blogging From David Risley

Click here for Blog Marketing Academy

Click For Coffee Break Blogging Podcast

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

 

Direct download: DPB53_mix.mp3
Category:career -- posted at: 10:50pm PST

Back from a short 2 week hiatus it is The Dealer Playbook episode 52 and we are super excited and pumped to be back at it. 

Today we are sitting down with Paul d Vries founder of Nieuweautokopen.nl located in Holland. Paul is one of the most influential automotive professionals in all of Holland and has an amazing story of amazing success as a auto dealer and later as the founder of Nieuweautokopen.nl, (New Car Buying) which just in the beginning of this year he sold to eBay. 

Here is a quick preview of the topics we discussed with Paul in this session. 

- Paul goes into his story about how he went from pumping gas to owning a dealership in only 5 years. 

- What Paul did to make his dealership one of the top producing dealerships in all of Europe and how he was able to stand out in a cluttered market.

- The power of process when it comes to internet leads and the exact process Paul implements. 

- How he built the Nieuweautokopen.nl brand from scratch with zero marketing budget to getting on eBays radar enough for them to purchase the company from him. 

This was a really good time chatting with Paul and that is just a small taste of some of the awesome information he drops in this session for your listening pleasure. 

Connect with Paul d Vries for more powerful incite and information to help you sell more cars. 

Paul d Vries Twitter

Nieuweautokopen.nl

Here is the link to the book discussed in this session “Invisible Selling Machine” by online marketing guru Ryan Deiss. 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DPB52-mix.mp3
Category:career -- posted at: 3:30am PST

Episode 51! 

In the past few sessions we have had some super guests discussing some insanely valuable strategies and tactics. 

In episode 49 “The Sales Lion” Marcus Sheridan said we need to be the “Wikipedia” of what we do. He dove into how big of a mistake dealers are making buy allowing the Edmunds and Cars.com etc. produce all the content. 

Check out Marcus Sheridan’s appearance on DPB here.

Then if you heard episode 50 with Convince & Convert founder and best selling author of the book “Youtility” said we don’t need to be the “Wikipedia” about cars, but producing content people are interested in every day. Not just when they are in market. 

Check out Jay Baer’s appearance of DPB here.

Do those sound like opposing strategies? Well in this session we dive face first into how you can marry these strategies together and how it will benefit your dealership. 

Here is a preview of a easy two step process that will take your content creation to the next level.

1. Google Trends 

This powerful tool will help you dial into your specific region and what topics are popular with them online. This is a crucial first step in creating a powerful content marketing strategy. Michael Cirillo breaks down the step by step process in this session. 

Get dialed into Google Trends here.

2. Keyword Tool 

Once you have done what Michael discusses in the step above you will take that information and plug it into a Keyword Tool. KeywordTool.io is the one Michael is using but if you have another preference you can use that as well. You will learn how a keyword tool works and how you will work into your content strategy. 

Michael Cirillo’s favorite keyword tool here.

3. Content Editorial Calendar 

Once you have the “hot topics” in your region you need to hammer out the content. Michael delivers some powerful tips to help you create awesome content and how a editorial calendar will make your content strategy better and easier. 

That is just a taste of the valuable and actionable content that this episode is packing! Let us I know what you think! 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DPB51_mix.mp3
Category:career -- posted at: 9:30am PST

Welcome to session 50 of “The Dealer Playbook” podcast and first thing is first we wanted to thank you for your support of this show! It has been a blast so far! 

So for this big 50 we have a very special guest who rocks the house in this session Mr. Jay Baer from “Convince & Convert.”

About Our Guest:

Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.

His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to make their companies more USEFUL.

Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.

Preview Of This Session:

Here is a quick preview of what Jay Baer discusses in this power packed episode.

The Importance Of A Video Content Strategy:

In todays progressive market people just do not want to read (well most people). People want to watch video on their smart phones. It is crucial for your content marketing strategy to have a heavy focus on video. Jay dives deeper into creating a unique video content strategy.

Repackaging One Piece Of Content Into Several Different Types Of Content On Several Different Platforms:

Jay Baer breaks down his content marketing strategy in detail on how he takes one piece of 3 minute video and turns it into 9 different pieces on 9 different platforms. So awesome. 

Why your marketing efforts should be about help not hype:

Jay spends a good amount of time discussing the importance of helping your customers with your content not hyping them up to buy. By helping and assisting them when they are not looking to buy when they are ready they will think of you. Jay Baer dives deeper into how you can do the same at your dealership whether you are a dealer or car pro. 

That is just a small taste of what you will get out of this awesome session with Jay Baer. 

Get More From Jay Baer: 

Jay Baer on Facebook

Convince & Convert Blog

Check out Jay’s book Youtility 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DPB50_mix.mp3
Category:career -- posted at: 3:30am PST

Welcome to “The Dealer Playbook session #49 and we are so glad you are here. We have a exciting session on deck for you today and we are excited to dive in! 

You are going to love our guest today. In this session we are sitting down with the brilliant Marcus Sheridan of The Sales Lion and he is dropping some powerful insight and nuggets that will help grow your business. 

Here is a little bit about our guest Marcus Sheridan

Marcus Sheridan, with boundless energy and contagious enthusiasm, helps business embrace the power of inbound and content marketing. The Sales Lion website is a information hub for small/ medium business owners who are lovers of personal development. The Sales Lion helps individuals and business alike throughout the world find more ways to be successful in their sales/marketing/web 2.0 efforts. 

Here is a quick preview of what you will learn more about here. 

Addressing the buyers fears 

Marcus goes into detail about how used car giant Car Max embraced reality, identified their customers fears and offered solutions to eliminate those fears. 

Understanding todays consumers buying habits 

The habits and routines of car buyers is obviously changed over the years. Marcus goes deep into how consumer ignorance is not a viable sales and marketing strategy.

Why you need to have the teachers mentality 

Be the go to source of information in your market. Your site needs to be the Wikipedia of its industry. Marcus gives some awesome examples and tips of how you need to be a teacher in your market. 

That is just a quick preview of some of the power bombs Marcus Sheridan drops on this DPB session. 

Get connected with Marcus Sheridan

Marcus Twitter

Sales Lion Website

Get the free eBook from The Sales Lion here 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

Direct download: DPB49_mix.mp3
Category:career -- posted at: 3:30am PST

 

BOOM!!! Welcome to “The Dealer Playbook” podcast we are so honored you are here! We are diving into session 48 and you are going to love this one! 

 

Today we are joined by video/digital marketing Jedia Mr. Gideon Shalwick founder of VeeRoll.com as well as Splasheo.com and he is bringing the thunder!

Now team DPB has been following and engaged with Gideon for some time and you also might have been but for those that have not… Here is some more about who Gideon is and why you should tune into what he has to say:

Gideon Shalwick is a self-confessed YouTube junkie and loves anything to do with video marketing and building a global audience using video. He is co-founder of Veeroll.com, the world’s first ever YouTube video ads management platform, to completely automate and optimize the whole YouTube Video Ad creation process and allow every day businesses to start leveraging incredibly affordable, but extremely targeted traffic on YouTube. He also freely shares his knowledge about video marketing.

Here is a quick preview of what you will learn more about in this session.  

What makes people BUY?

Gideon has a amazing track record of building businesses and selling products online and has an amazing knowledge base of todays online consumer. In this session he dives deep into what makes online shoppers tick and how to get them to become your customers. 

Gideon Shalwick’s top YouTube marketing tips

Gideon is one of the top experts in the world when it comes to YouTube marketing and he breaks down his top tips that you can implement right now to kick your YouTube game up a notch. 

YouTube Video Ads 

YouTube video ads are a super affordable way to get in front of a highly targeted audience. Gideon has had amazing success with YouTube Ads and in this session he reviews his best practices as well as how to make the process easier and faster. This you can not miss! 

That is just a preview of the amazing YouTube information Gideon shares in this session that will automatically separate you from the pack. 

To get more from Gideon 

Gideons Websit 

Check out VeeRoll to streamline your Video Ads here. http://veeroll.com/

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

Direct download: DPB48_mix.mp3
Category:career -- posted at: 3:30am PST

Welcome to session 47 of “The Dealer Playbook” podcast, we are so glad you are here! 

You are going to love this powerful session with internet marketer/entrepreneur James Schramko. 

Our Guest: 

James Schramko lives in Sydney Australia and is one of the most successful and respected internet marketers and he currently runs a massively successful business at SuperFastBusiness.com. 

Before launching his online empire, James was the highest paid GM in all of Australia for Mercedes Benz and was a huge innovator in his market. In this session James dives deep into the strategies he executed that took him to the top. 

Session Preview: 

Key Points Auto Salespeople Should Be Focusing On

James has trained many salespeople who are now running dealerships and seeing great success. James breaks down in detail exactly where todays salesperson needs to focus their efforts to dominate their market. 

Where Dealerships Are Really Missing The Boat 

James goes into the crucial mistakes dealerships as well as salespeople are making which is costing them loads of sales and hurting their brand. 

James Schramko’s 7 Point Checklist For Auto Dealer Marketing 

From his years of success in the auto industry running dealerships, James reveals his exact 7 points of marketing that he executed which delivered him massive results. 

That is just a taste of some of the value James Schramko deliveries in this power packed session of “The Dealer Playbook” that you cannot afford to miss. 

Get More From James Schramko: 

 

Check out his site Super Fast Business.

Check out his Podcast Super Fast Business Podcast

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

Direct download: DPB47_mix.mp3
Category:career -- posted at: 3:30am PST

Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 46! So glad you are here. 

In this latest session team DPB sits down with President/Founder of Alan Ram Proactive Training Solutions, and he dives into a topic he has been very vocal and passionate about “call monitoring in your dealership”.

In today’s automotive market there are several different categories of leads and opportunities to sell a car. 

Hands down the hottest lead is by far the incoming phone call. A phone up. If someone is picking up the phone and dialing your number they are a serious buyer. 

Now not only is a phone up the hottest lead, it is also the most mishandled lead/opportunity. 

Call monitoring is something in 2015 most every dealer has access to and there is more value in your call recordings than just training purposes. 

Alan Ram dives into the real time sales opportunities being missed by management not monitoring the calls daily. 

Here is a quick preview of this session.  

Accountability Factor:

Accountability empowers people to become better and greater at what they do. Alan dives into the importance of sales management being held accountable to listening to all inbound phone recordings daily, and through out the day.

Alan says with every thing you can be doing to sell more cars why would you not listen to inbound calls that happened that day maybe even within the last hour and maybe even call that customer back to try to quickly resolve missed opportunities. 

Managers Do Not Have The Time :

Alan dives into that dealerships really only get 5,10, maybe 20 phone ups a day. With that being said there is no excuse why management should not be monitoring all these calls daily.

There is nothing more productive to sell more cars a manager could be doing with their time than listening to fresh phone calls and then diving in to try to convert the opportunity. 

Setting A Appointment Is Not The Goal Of A Phone Up:

How often does a caller set an appointment and doesn’t show up? Exactly! 

The objective of a call should be to get the caller into the store and turn them into a buyer not a appointment. 

A caller will sometime set a appointment just to get off the phone so if management is listening in daily they can get a feel from the call and know by the way the call flowed if they are really going to show up for the appointment. At that point they can call that customer back and increase the possibility of this caller coming in and becoming a customer. 

Get In Touch With Alan Ram 

Call Alan Ram’s office direct - 866-996-4665

Alan Ram’s Facebook  

Alan Ram’s Proactive Training Solutions Website

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

Direct download: DPB46_mix.mp3
Category:career -- posted at: 9:14am PST

Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 45! So glad you are here. 

In this session team DPB is sitting down with an expert front line, 15 year veteran car sales pro Mr. Michael Davenport from Bachman Chevrolet in Louisville Kentucky. 

Mike Davenport is a real life 30 car a month car pro and in todays session he dives in deeper to what he is doing to deliver him this level of success. 

Mike has really embraced tactics such as personal branding, online video and other cutting edge prospecting tactics that have helped him reach great success selling cars. 

In this session Mike Davenport dives deeper into:

Product Knowledge - 

How committing to learning and knowing your product is probably the most crucial part of becoming a huge success in this business.  If you are not an expert when it comes to knowing your product nothing will kill your sales more than that. 

Being A Marketer - 

Mike Davenport dives deep into the personal marketing he has implemented and how important and successful Facebook has been for his business. From personal websites to consistent social media, there are lots of options to marketing. 

Creative Out Side The Box Prospecting -

Mike D breaks down the tactics like a $2 bill in a customers gas cap and other outside the box tactics he is using to keep him top of mind that you can put into action to acquire new clients right now! 

Get more from Mike Davenport and get connected with him here:

Mike’s Website 

Mike’s Facebook 

Mike’s YouTube Channel

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

 

Direct download: DPB45_mix.mp3
Category:career -- posted at: 3:30am PST

Welcome and thank you so much for checking out “The Dealer Playbook” Podcast session 44! 

In this quick session Michael Cirillo and Robert Wiesman are flying solo and are discussing the latest major algorithm update from Google. 

It is not a secret that when it comes to search engines online Google is the boss! Everyone uses Google and they are by far the undisputed champion of online search. 

Starting April 21st 2015 Google will be expanding their use of mobile friendliness as a ranking signal. Google says the change will affect mobile searches in all languages worldwide and have a big impact in their search results. 

With the surge of web traffic that is coming from a mobile device, Google will make it easier to get relevant, high quality search results that are fully optimized for the particular device you are on. 

So what does this mean for your website if you are a auto dealer or even a car pro with his or her own site? 

Here is a quick preview of what you can expect to learn more about in this session:

- How does this Google update affect your dealer site. 

- How to audit your sites mobile experience.

- What exactly Google is looking for and recommends. 

That and more in this short but yet value packed session of “The Dealer Playbook”. 

Make sure to check out Googles recommendations for a smart phone - optimized site here.

 If you want to read from Google even more about the new update you can check that out here.

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

 

Direct download: DPB_44_mixdown.mp3
Category:career -- posted at: 3:30am PST

Team DPB is back from a short hiatus with a fresh new session to help your dealership or career in the car business go to the next level. 

In this session we sit down with some one from the trenches, some one still plugging away Mr. Rico Glover the eCommerce Director with Bryan Honda in Fayetteville, North Carolina. 

You might recognize Rico from the cover of March 2015 Auto Dealer Magazine where they dubbed him as “The Social Media Superman”. (Awesome name btw like it or not)

Since Rico has gained some attention when it comes to the topic of social media, here at DPB we saw it only fitting to have a conversation about just that. 

Social media is nothing new to any of us, but yet it is in fact very new. Different techniques and strategies work for different people in different ways. 

Here is a quick preview of this session. 

- Focusing on both lead generation as well as lead conversation.

- Using retargeting on Social Media mainly Facebook, to build your customer database. 

- Getting found, convert, and analyze - what that does for your online strategy. 

- Step by step formula to creating raving fans online using content. 

This session is great for anyone in the automotive industry who want to try some advanced online strategies. 

If you would like to connect with Rico Glover you can catch up with him at the following:

Rico’s Website

Rico’s Facebook

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DPB43_mix.mp3
Category:career -- posted at: 3:30am PST

Wow! Session 42 of “The Dealer Playbook” Podcast is in the house and this session is one you cannot afford to miss! 

In this session team DPB is sitting down with the world renowned video marketing expert Mr. James Wedmore. 

In this session James is going to dive into a video marketing strategy that each and every one of us can implement NOW and start to see results come in. 

James Wedmore is armed with a degree from one of the TOP 10 Film Schools in the Country, James set out to utilize the power of Video and Visual Storytelling to revolutionize how we interact on the Internet.

After several successful ventures, including an Online Bartending School, James founded Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 small business owners and entrepreneurs all over the country.

He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more.  He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 1 Million times.

His mission is simple:  show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money.

In this session James Wedmore not only delivers a video strategy you can kick into gear in a afternoon he also breaks down his 5 step process to video creation. Check it out. 

James Wedmore’s 5 Step Video Creation Process 

 

1. Your Intentions 

It is one thing to create a killer video but its another to know exactly what your looking to get out of the video. 

In this session James breaks down exactly how to narrow in on your videos intentions and how to get the most out of it. 

2. Keyword Research 

It is not about making a video you think your audience is looking for, but in fact it is all about making videos that your audience is already looking for. 

Keyword research is how you will identify the keywords you want to rank for so you will know what kind of videos to create. 

3. Execution Of Video 

This is where a lot of people get overwhelmed when it comes to video but it is really not that hard! 

You can create premium video content with nothing but a smartphone and a microphone. Don’t sweat the small stuff and jump in and take action to make your auto dealership compelling video content. 

4. Upload & Optimize 

This step right here is more crucial than the actual ‘Execution” of the video. 

If you have a beautiful professionally produced video and no one in your target market sees this video… What in the world does that do for your dealership? 

It is important you have the video on YouTube the right way. That means you need to hone in on your videos tags, description and title so YouTube and Google will see the video is relevant. 

James breaks down how to get a video ranked… QUICK! 

Get More Value From James Wedmore 

James Wedmore’s Website

James Wedmore’s Facebook 

James Wedmore’s YouTube Channel 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DPB_42_mix.mp3
Category:career -- posted at: 3:30am PST

 

“The Dealer Playbook” podcast session 41 is here and your going to love this one! 

 

In today’s session team DPB is talking about getting more conversions from your website with the master Tim Paige.

 

Tim Paige is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media, 

 

Tim spends his days speaking to the most successful marketers across multiple industries, and sharing his findings with business owners who want to increase their marketing results. 

 

You may recognize Tim’s voice from the dozens of webinars he has hosted at LeadPages or from LeadPages official podcast, ConversionCast. In his short time at LeadPages, 

 

Here is a quick preview of our conversation with Tim Paige.

 

Traffic is not hard to get.

 

When you talk with a lot of dealers they are focused on “getting more traffic” to their website when in fact the primary focus should be converting more of the traffic you have now.

 

It is not hard to get more traffic. You can buy it and use many channels to boost your sites unique visitors, but if they are not opting in/converting to a lead, whats the point? 

 

Tim reviews several proven strategies you can start doing on your site that will automatically increase your sites conversion rates. 

 

A coupon is the worst way to generate a lead.

 

A coupon is a coupon. Everyone has them and in the end they provide really no value and don’t solve any of your target customers problems. 

 

Whats in it for me? That is all that is on your customers mind. What your store can do that solves their problem. 

 

Tim dives into how you can use that to your advantage to generate more leads from your website. 

Create a lead magnet.

 

A lead magnet is what you are going to offer your site visitors instead of coupon. Your lead magnet is resource that will help your target market solve a problem they are having. 

 

Tim breaks down what a “Lead Magnet” is and gives several examples you can use right away. 

 

Get more great information from Tim Paige

Check out Tim’s podcast Conversion Cast here. 

 

Get signed up for Tim’s FREE weekly webinar here.

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DBP_41_mix.mp3
Category:career -- posted at: 3:30am PST

What does it take to build more trust through your marketing? Join us as Greg Rollett from Celebrity Marketing shares insights into how you can get the most out of your dealership marketing and build more trust with your target audience.

Greg has a client list that is likely unrivaled, boasting a list of clients from Brian Tracy and Tom Hopkins to Coca-Cola and Miller Lite. He spends his time helping companies achieve higher results through their marketing efforts. 

When you listen to the show, it's very clear that how passionate he is and that's for good reason. What he talks about works! It works extremely well!

Many dealerships are struggling to get more from their marketing efforts, and that's likely because there isn't enough trust between your business and the public. That's why Greg suggests that through your marketing you can convey a message to the public that will change their perception of your store and bring greater results.

Connect with Greg:

  • www.celebrityexpertmarketing.com
  • Twitter: @gregrollett

 

Direct download: DPB_40_mix.mp3
Category:business, sales, Training, Automotive -- posted at: 12:01am PST

On this session of “The Dealer Playbook” podcast we are talking shop with automotive industry thought leader Mr. Glenn Pasch. 

Glenn is the CEO of PCG Digital Marketing a full service digital marketing agency and also a partner at PCG Consulting. Both companies are dedicated to going the extra mile helping auto dealerships stay ahead of the curve when it comes to your dealerships digital strategies and processes. 

In this session Glenn dives into the disconnect often found between auto dealers and their 3rd party providers and the problems that go along with that.

Here is a quick preview of what you will learn more about in our conversation with Glenn Pasch. 

What does it mean to unify your marketing efforts in your auto dealership?

Whether it is your online marketing or traditional off line marketing it is crucial that all of your channels are pushing the same message. 

When a customer is on your dealerships website is the message and marketing you have there consistent with what they will see when they physically come into your store? Or are you confusing them and making them think they are in the wrong place. 

Are you making it easy for your customer or are you scaring them away by having inconsistencies or even visibility issues when it comes to the message you are trying to convey for your dealership?

It is time to start thinking like a eCommerce business. 

Replicating your off line traditional marketing with your online marketing. 

When it comes to really knocking it out of the park with your marketing efforts it is important that your online and offline marketing efforts resonate with each other. 

Your online strategy should be exactly like your offline/traditional strategy only difference is the channels you are using to distribute them. 

Is your radio or TV commercials message visible and the same as on your website?

Is the message on your website the same one the consumer will see when and if they decide to stop into your dealership? 

By not making sure your messages replicate across the board on all channels you are not being transparent and most likely you are hurting your credibility. 

What are the first steps to unifying your marketing message and efforts. 

With most automotive dealerships partnering with several different vendors for their marketing efforts (for example - SEO, Adwords, direct mail, radio/TV, website provider, etc.) the first thing you need to do is get them all together and all on the same page. Your page. 

Review with them on a regular basis what your message is for that month, quarter or whatever time period you wish to run it for and make sure they open the lines of communication between each other to ensue your message is consistently the same. No matter what the channel.  

Connect With Glenn Pasch

Glenn’s Blog http://glennpasch.com/

PCG Digital Marketing website http://www.pcgdigitalmarketing.com/

Glenn’s Twitter https://twitter.com/GlennPasch

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DPB_39_mix.mp3
Category:career -- posted at: 3:30am PST

Welcome and thank you for taking the time to check out session number 38 of “The Dealer Playbook” Podcast! 

In this session we have our first repeat guest since The DPB Podcast launched last April, Mr. Sean V Bradley CSP the CEO of Dealer Synergy and author of the new book “ Win The Game Of Googleopoly”.

Our Guest

As an international speaker, consultant, trainer, and entrepreneur, Sean V. Bradley, CSP, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean’s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean’s clients outside the automotive sales industry include major label recording artists and professional athletes.

What is Googleopoloy? 

Google has 67% market share of search and is the number one search engine world, and what is crazy is the number two search engine is YouTube which is owned by Google. So it is safe to say that when it comes to online search, Google has the Monopoly. 

It is safe to say that everyone has heard of and or played the board game Monopoly and knows exactly what the object of that game is which is to lock things down! Control the board. Own it all. 

That is the same idea behind “Googleopoly”.  It is about accomplishing that same kind of domination but on the search engine Google rather than the board game Monopoly.

If you are a front line car sales professional, a internet director or the dealer principal him or herself, if you are looking to build a audience and gain visibility you need a “Googleopoly” strategy. 

Here is a quick rundown on how to execute a successful Googleopoly strategy that Sean V Bradley breaks down in this session. 

1. A Website Properly Optimized 

It should be a no brainer that a automotive dealership has a fully optimized website in todays market but where a lot of so called “automotive sales professionals” are missing the boat is by having their own personal website. 

It is not just about having a website but more so about having a AWESOME website with the onsite SEO executed properly.

In todays market you are not player if you do not have a website and your home base for your “Googleopoly” strategy is your website. It doesn’t matter if you are front line car sales professional, you need a website just as much as a entire dealership in todays market place. 

2.Video Seo 

Online video creates superstars! There is nothing more powerful when it comes to getting noticed as online video and YouTube (which you know is owned by Google) is the number second most popular search engine in the world as well as one of the top 3 most visited websites in the world. 

Video is 53% more likely to be clicked on in a search engine and not only that Google is looking for YouTube videos optimized properly so your chances of indexing and ranking on page one of Google are much higher when you use video. 

3.Social Media Optimization 

 

Social Media is another very important piece to your “Googleopoly” strategy. We all know by now the importance of social proof and the roll it plays in selling more cars but are you maximizing on its potential to help you dominate Google? 

There are several social channels that if optimized properly can contribute tremendously to your “Googleopoly” strategy and Google page one domination.  

4.Online Reputation Optimization 

 

Think about when you are booking a hotel out of town or ordering something you have never purchased before from Amazon, what is one of the first things you do? You got it, you read online reviews. 

Online reviews have become such a major decision and influence factor in todays market place it is impossible to ignore them. Not only are reviews a big part of the purchase/decision process they are also a major part of a “Googleopoly” strategy. 

Learn how to leverage your dealerships reviews and testimonials to help you dominate page one of Google. 

5.Mobile Optimization 

With 50% plus of all web traffic coming from mobile devices it is crucial that you make sure your website is optimized for mobile search. 

Just because your “desktop version” of your website is ranking and indexing with Google, does not mean when someone searches the exact same keywords on Google from their mobile device that your site will rank the same. 

Do you know the difference between a “mobile website”, an “mobile adaptive website” and also a “mobile responsive website”? Do you know which one Google recommends?

6.Focus Sites/Micro Sites

If you are a Hyundai dealer in Maryland, a great example of a focus/micro site would be HyundaiSonataMaryland.com where you could post videos and other content about the Hyundai Sonata and how/where to buy one in Maryland. Make sense?

Here is another example. Lets say you are that same Hyundai dealer in Maryland. HondaAccordMaryland.com would be another example and on this site you would post content that is focused on why you should buy the Hyundai Sonata instead of the Honda Accord. 

Connect With Sean V Bradley 

Check out the “Googleopoly website here http://googleopolybook.com/

Get Your copy of the “Googleopoly book here http://googleopolybook.com/product/win-game-googleopoly/

Connect with Sean V Bradley on Facebook here https://www.facebook.com/seanvbradley?fref=nf

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

 

Connect with Robert Wiesman on Twitter here.

Direct download: DPB_38_mix.mp3
Category:career -- posted at: 1:22am PST

Thank you for being here! Today’s conversation is an intense one with business expert Dan Waldschmidt. 

Dan and his team help companies all over the world arrive at business-changing breakthrough ideas by moving past outdated conventional wisdom, social peer pressure, and the selfish behaviors that stop them from being high performers.

The Wall Street Journal calls his blog, Edgy Conversations, one of the Top 7 sales blogs anywhere on the internet. He’s been profiled in Business Week, INC Magazine, Business Insider, and on dozens of radio programs. Hundreds of his articles on unconventional business strategy have been published.

Dan dives into how being “Edgy” and “Doing Awesome” benefits high performers and how you can start being “Edgy” and “Doing Awesome” to grow your business.

Here is a quick preview of our conversation with Dan Waldschmidt.

What is “Edgy” and how can it benefit me and my business?

Dan and his team invested 1,000 of hours studying a 1,000 ordinary people who have achieved and accomplished outrageous results. They wanted to know exactly what does it takes to be a outrageous success. 

Achieving outrageous results comes from looking at your business and the world with a different set of philosophies. Dan goes into what it is to “Be Edgy”. 

Why “How many insanely happy customers did we have this week” should be your primary metric.

“What looks good on paper does not always look good in person”. The number one asset to your business is a “insanely happy customer”. That is the key for long term success. 

Dan discusses how the most important thing in your Monday morning board meeting is “How many insanely happy and satisfied customers did we have last week?”. 

Be All About The “Long Game”

It is not a secret that the majority of strategies auto dealers execute are playing the “short game” and looking for instant spike in sales and revenue. 

Are your short term strategies hurting your long term ones?

Executing well thought out strategies that are “long term” will set your dealership up for long term success.

Dan goes into the values of “playing the long game” and why short term and spontaneous are hurting you in the long run. 

Get More From Dan Waldschmidt

 Dan's Blog

 Dan's Book

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

 

Connect with Robert Wiesman on Twitter here.

Direct download: DPB_37_mix.mp3
Category:career -- posted at: 3:30am PST

First of all, HAPPY NEW YEAR!

We are so excited to get this new year off to a fresh start and to bring you episodes of the show that will help you completely dominate this new year. 

Our guest today is Laura Madison, an automotive sales professional who is absolutely taking her career, her dealership and the market by storm. Laura has been selling cars for only 4 years, but has adopted and formed some key habits and behaviors that have helped her take things to the next level.

She's with us today to let you in on her career-building secrets.

1. Do Whatever you can to get more leads for yourself

While this may sound like old news to some, the key element of getting more leads is found in the "doing whatever you can". If that means that you need to take some of your downtime to film more videos or write a new blog post that you can share on social media, so be it. 

Don't sit around waiting for more people to walk through the showroom doors. Be proactive and create content that will entice them to come to you!

 

2. Work with your management

Laura admits that management can often be a problem that holds sales people back from achieving more success. It's no secret that management rarely offers enough training to their team, but that's where you can again, be proactive in approaching them and speaking their language. 

Let them know that you want to try out different strategies to promote yourself and bring more traffic through the doors. 

3. Be Different

One of our favorite quotes by NYT Bestselling author, Gary Vaynerchuk is, "A penguin can't be a giraffe, so be the best darn penguin you can be!"

By being yourself and not trying so hard to be someone other than yourself, you are being different. Focus on leveraging your strengths to build a brand in and of yourself that you can bring to the market and use to set yourself above the competition.

Don't be fearful of others catching on to what you're doing either. We asked Laura is the other reps at her dealership were following her lead, and she admitted that they were not.

That goes to show that not everyone will do what it takes to dominate their career, dealership and community.

You can follow Laura Madison on twitter @LauraDrives or check out her personal website, www.lauradrives.com

 

Your turn

What are some simple strategies that you use on a daily basis to help advance your career? Let us know in the comments below!

ALSO, don't forget to get our brand new eBook: "10 Incredible Insights from 10 Incredible Experts"

Direct download: DPB_36_mix.mp3
Category:general, business -- posted at: 12:00am PST

1