The Dealer Playbook

Wow! Session 42 of “The Dealer Playbook” Podcast is in the house and this session is one you cannot afford to miss! 

In this session team DPB is sitting down with the world renowned video marketing expert Mr. James Wedmore. 

In this session James is going to dive into a video marketing strategy that each and every one of us can implement NOW and start to see results come in. 

James Wedmore is armed with a degree from one of the TOP 10 Film Schools in the Country, James set out to utilize the power of Video and Visual Storytelling to revolutionize how we interact on the Internet.

After several successful ventures, including an Online Bartending School, James founded Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 small business owners and entrepreneurs all over the country.

He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more.  He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 1 Million times.

His mission is simple:  show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money.

In this session James Wedmore not only delivers a video strategy you can kick into gear in a afternoon he also breaks down his 5 step process to video creation. Check it out. 

James Wedmore’s 5 Step Video Creation Process 

 

1. Your Intentions 

It is one thing to create a killer video but its another to know exactly what your looking to get out of the video. 

In this session James breaks down exactly how to narrow in on your videos intentions and how to get the most out of it. 

2. Keyword Research 

It is not about making a video you think your audience is looking for, but in fact it is all about making videos that your audience is already looking for. 

Keyword research is how you will identify the keywords you want to rank for so you will know what kind of videos to create. 

3. Execution Of Video 

This is where a lot of people get overwhelmed when it comes to video but it is really not that hard! 

You can create premium video content with nothing but a smartphone and a microphone. Don’t sweat the small stuff and jump in and take action to make your auto dealership compelling video content. 

4. Upload & Optimize 

This step right here is more crucial than the actual ‘Execution” of the video. 

If you have a beautiful professionally produced video and no one in your target market sees this video… What in the world does that do for your dealership? 

It is important you have the video on YouTube the right way. That means you need to hone in on your videos tags, description and title so YouTube and Google will see the video is relevant. 

James breaks down how to get a video ranked… QUICK! 

Get More Value From James Wedmore 

James Wedmore’s Website

James Wedmore’s Facebook 

James Wedmore’s YouTube Channel 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DPB_42_mix.mp3
Category:career -- posted at: 3:30am PST

 

“The Dealer Playbook” podcast session 41 is here and your going to love this one! 

 

In today’s session team DPB is talking about getting more conversions from your website with the master Tim Paige.

 

Tim Paige is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media, 

 

Tim spends his days speaking to the most successful marketers across multiple industries, and sharing his findings with business owners who want to increase their marketing results. 

 

You may recognize Tim’s voice from the dozens of webinars he has hosted at LeadPages or from LeadPages official podcast, ConversionCast. In his short time at LeadPages, 

 

Here is a quick preview of our conversation with Tim Paige.

 

Traffic is not hard to get.

 

When you talk with a lot of dealers they are focused on “getting more traffic” to their website when in fact the primary focus should be converting more of the traffic you have now.

 

It is not hard to get more traffic. You can buy it and use many channels to boost your sites unique visitors, but if they are not opting in/converting to a lead, whats the point? 

 

Tim reviews several proven strategies you can start doing on your site that will automatically increase your sites conversion rates. 

 

A coupon is the worst way to generate a lead.

 

A coupon is a coupon. Everyone has them and in the end they provide really no value and don’t solve any of your target customers problems. 

 

Whats in it for me? That is all that is on your customers mind. What your store can do that solves their problem. 

 

Tim dives into how you can use that to your advantage to generate more leads from your website. 

Create a lead magnet.

 

A lead magnet is what you are going to offer your site visitors instead of coupon. Your lead magnet is resource that will help your target market solve a problem they are having. 

 

Tim breaks down what a “Lead Magnet” is and gives several examples you can use right away. 

 

Get more great information from Tim Paige

Check out Tim’s podcast Conversion Cast here. 

 

Get signed up for Tim’s FREE weekly webinar here.

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DBP_41_mix.mp3
Category:career -- posted at: 3:30am PST

What does it take to build more trust through your marketing? Join us as Greg Rollett from Celebrity Marketing shares insights into how you can get the most out of your dealership marketing and build more trust with your target audience.

Greg has a client list that is likely unrivaled, boasting a list of clients from Brian Tracy and Tom Hopkins to Coca-Cola and Miller Lite. He spends his time helping companies achieve higher results through their marketing efforts. 

When you listen to the show, it's very clear that how passionate he is and that's for good reason. What he talks about works! It works extremely well!

Many dealerships are struggling to get more from their marketing efforts, and that's likely because there isn't enough trust between your business and the public. That's why Greg suggests that through your marketing you can convey a message to the public that will change their perception of your store and bring greater results.

Connect with Greg:

  • www.celebrityexpertmarketing.com
  • Twitter: @gregrollett

 

Direct download: DPB_40_mix.mp3
Category:business, sales, Training, Automotive -- posted at: 12:01am PST

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