The Dealer Playbook

Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 45! So glad you are here. 

In this session team DPB is sitting down with an expert front line, 15 year veteran car sales pro Mr. Michael Davenport from Bachman Chevrolet in Louisville Kentucky. 

Mike Davenport is a real life 30 car a month car pro and in todays session he dives in deeper to what he is doing to deliver him this level of success. 

Mike has really embraced tactics such as personal branding, online video and other cutting edge prospecting tactics that have helped him reach great success selling cars. 

In this session Mike Davenport dives deeper into:

Product Knowledge - 

How committing to learning and knowing your product is probably the most crucial part of becoming a huge success in this business.  If you are not an expert when it comes to knowing your product nothing will kill your sales more than that. 

Being A Marketer - 

Mike Davenport dives deep into the personal marketing he has implemented and how important and successful Facebook has been for his business. From personal websites to consistent social media, there are lots of options to marketing. 

Creative Out Side The Box Prospecting -

Mike D breaks down the tactics like a $2 bill in a customers gas cap and other outside the box tactics he is using to keep him top of mind that you can put into action to acquire new clients right now! 

Get more from Mike Davenport and get connected with him here:

Mike’s Website 

Mike’s Facebook 

Mike’s YouTube Channel

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

 

Direct download: DPB45_mix.mp3
Category:career -- posted at: 3:30am PST

Welcome and thank you so much for checking out “The Dealer Playbook” Podcast session 44! 

In this quick session Michael Cirillo and Robert Wiesman are flying solo and are discussing the latest major algorithm update from Google. 

It is not a secret that when it comes to search engines online Google is the boss! Everyone uses Google and they are by far the undisputed champion of online search. 

Starting April 21st 2015 Google will be expanding their use of mobile friendliness as a ranking signal. Google says the change will affect mobile searches in all languages worldwide and have a big impact in their search results. 

With the surge of web traffic that is coming from a mobile device, Google will make it easier to get relevant, high quality search results that are fully optimized for the particular device you are on. 

So what does this mean for your website if you are a auto dealer or even a car pro with his or her own site? 

Here is a quick preview of what you can expect to learn more about in this session:

- How does this Google update affect your dealer site. 

- How to audit your sites mobile experience.

- What exactly Google is looking for and recommends. 

That and more in this short but yet value packed session of “The Dealer Playbook”. 

Make sure to check out Googles recommendations for a smart phone - optimized site here.

 If you want to read from Google even more about the new update you can check that out here.

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

 

Direct download: DPB_44_mixdown.mp3
Category:career -- posted at: 3:30am PST

Team DPB is back from a short hiatus with a fresh new session to help your dealership or career in the car business go to the next level. 

In this session we sit down with some one from the trenches, some one still plugging away Mr. Rico Glover the eCommerce Director with Bryan Honda in Fayetteville, North Carolina. 

You might recognize Rico from the cover of March 2015 Auto Dealer Magazine where they dubbed him as “The Social Media Superman”. (Awesome name btw like it or not)

Since Rico has gained some attention when it comes to the topic of social media, here at DPB we saw it only fitting to have a conversation about just that. 

Social media is nothing new to any of us, but yet it is in fact very new. Different techniques and strategies work for different people in different ways. 

Here is a quick preview of this session. 

- Focusing on both lead generation as well as lead conversation.

- Using retargeting on Social Media mainly Facebook, to build your customer database. 

- Getting found, convert, and analyze - what that does for your online strategy. 

- Step by step formula to creating raving fans online using content. 

This session is great for anyone in the automotive industry who want to try some advanced online strategies. 

If you would like to connect with Rico Glover you can catch up with him at the following:

Rico’s Website

Rico’s Facebook

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Direct download: DPB43_mix.mp3
Category:career -- posted at: 3:30am PST

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