The Dealer Playbook

 

We are back with session 63 and this is going to be a powerhouse episode! 

 

In this session of “The Dealer Playbook” we are sitting down with #TheInstagramExpert Sue B. Zimmerman and she is going to drop some bombs on you to help you sell more cars using Instagram. 

 

 Sue B. is the #instagramexpert, founder of Insta-Results (the world's first comprehensive online Instagram course) and author of the #1 e-book Instagram Basics for your Business.

 

 She's a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15 and highly sought after business coach.

 

 She's passionate about teaching entrepreneurs and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has started over eighteen businesses, including her own boutique SueB Do, Boxer Rebellion and Sue B. 

 

Zimmerman Enterprise. With her extensive knowledge in social media and 30+ years of business experience, it's Sue B.'s mission to teach, mentor and empower others to be highly successful entrepreneur.

 

 1.Your Business Strategy 

 

Sue breaks down the importance of your dealerships or personal brands strategy and how you incorporate that into your Instagram strategy to sell you more cars. 

 

2. The Importance Of Your Instagram Profiles Bio

 

Sue reviews the importance of your profiles bio and gives some amazing tips on how to create your bio so it is clear on what you do and for whom. This is an important piece to your Instagram strategy and Sue is nice enough to break down how to make a killer bio for your Instagram account. 

 

3. Types Of Photos You Need To Post On Your Instagram

 

You will be surprised that a lot of us are probably not posting the right kind of content to our Instagram accounts. Sue goes into detail on the kind of posts you need to be posting and how you never should be trying to sell via your photos/videos. 

 

That is just a small taste of the awesome information about Instagram and how it will grow your automotive dealership or your business within a business selling cars. 

 

Get more from Sue B. Zimmerman

 

Sues Website https://suebzimmerman.com/

 

@InstagramExpert on Instagram

 

You Know The Drill, Now It’s Your Turn

 

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

 

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

 

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

 

See you next time 

 

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo’s blog here.

Check out Robert Wiesman’s blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

Follow The Dealer Playbook On Instagram @dealerplaybook

Follow Michael Cirillo On Instagram @michaelcirillo

Follow Robert Wiesman On Twitter @robertwiesman

 

Check This Out 

Want To Know Why Automotive OEMs Outsource Their Digital Marketing? Click Here And Find Out! 

 

Direct download: DPB63_mix.mp3
Category:career -- posted at: 3:30am PST

Session 62 is here and we are fired up over at team DPB! You are going to love the actionable information you are going to get in this session! 

 

Michael & Robert are flying solo and are discussing 5 ideas to leverage Periscope to build your audience. 

 

Now in case you have been out of pocket for a hot minute I will give you a quick description of Periscope…

 

It allows you to live stream video to your Twitter audience. Pretty dope right?

 

Now Periscope although fairly new, tons of people are leveraging it to grow their audience which in turn grows their business. Players like Grant Cardone and Gary Vaynerchuk have been lighting it up on Periscope and you can to. 

 

Here is a quick look at 5 Creative Ways To Use Periscope To Grow Your Brand In Car Sales

 

- Product Demonstrations 

 

- Turn your Periscope session into multiple types of content

 

- Report on breaking news 

 

- Live Q & A with enthusiasts and possible new customers

 

- Live interview/review from customers, and other interview opportunities hanging around your dealership

 

In the episode Michael & Robert go deeper into each idea and give a very detailed breakdown so you can get started with Periscope today!

 

You Know The Drill, Now It’s Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

 

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

 

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

 

See you next time 

 

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo’s blog here.

Check out Robert Wiesman’s blog here.

Connect with Michael Cirillo on Twitter here.

 

Connect with Robert Wiesman on Twitter here.

 

Check This Out 

DPB 050: How To Make Your Dealership More You'seful w/Jay Baer

 

Want To Know Why Automotive OEMs Outsource Their Digital Marketing? Click Here And Find Out! 

Direct download: DPB62_mix.mp3
Category:career -- posted at: 5:27am PST

DPB is back at with session 61 and this is not one to miss! 

 

In this session we dive into one of the most overlooked /under utilized tools for building awareness to your brand and building a audience online… 

 

We are talking about blogging and the insanely awesome way how you can use it to really thrive online in your market. 

 

So to cover this topic we sit down with one of the best in the world…

 

Mr Neil Patel.

 

In case you not dialed in on Mr. Neil Patel here is a quick introduction.

 

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. 

 

Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

 

Neil is active and super popular blogger mostly over at NeilPatel.com and is banking 80-90 thousand unique blog readers a month. That is amazing! 

 

Here is a quick preview I what you can expect from Neil Patel in this session

 

- Key points to growing a powerful targeted audience with blogging

 

- The type of blog posts that get the best results

 

- The blog writing strategy Neil uses for his posts

 

That is just a quick taste of some of the nuggets Neil Patel delivers in this rapid fire session. 

 

Be sure to get hooked up with Neil Patel

 

Neils Blog

 

Neils Twitter

 

Quicksprout 

 

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here. 

Direct download: DPB61_mix.mp3
Category:career -- posted at: 3:30am PST

Diving into session 60 of “The Dealer Playbook” Podcast and we are so excited you are here! 

 

In this session we have decided to shake it up a tad and do something new. 

 

We compiled 5 amazing professionals in the auto industry and we call them on the fly and ask them just one question. The best part is none of them knew we were going to be calling.

 

This session was lots of fun and is something we will definitely be doing again in the future. 

 

Here are the 5 thought leaders of the industry we called on the fly “live” and the question we asked that individual:

 

Danny Benites

 

Danny is the General Manager of Greg Lair Buick GMC in Amarillo Texas and a very sought after speaker at auto industry events across the country. Danny is the kind of GM most sales people/sales manager would love to work for. He brings an outside the box approach to everything he does and is lighting it up in the Amarillo Texas market. 

 

Dannys Question

 

What is the best way to get more productivity out of your team?

 

Craig Lockerd 

 

Craig is a true expert when it comes to art of recruiting staff for your dealership. He is the founder and president of AutoMax Recruiting the auto industries number one staffing/training agency and is also a sought after speaker/presenter for automotive industry events and seminars. This guy is the real deal. Hands down. 

 

Craigs Question 

 

What is the number one recruiting tip you can give to auto dealers?

 

Fran Taylor 

 

Next up is Mr. Fran Taylor aka “The King of Prospecting” and founder/CEO of Fran Taylor Techniques and also the founder of the 30 Sales A Month Facebook Group.Fran has been around the auto industry for many many years and has trained thousands of sales professionals around the world on how to sell more cars. Fran was selling 50 cars a month in his day and has some of the best prospecting techniques in the industry that will help you sell cars while you sleep! 

 

Frans Question

 

What is the best prospecting tip that is working for sales people?

 

Glenn Pasch 

 

Glenn is a wealth of knowledge when it comes to the topic of leadership. He is also the CEO of PCG Digital Marketing a full service digital marketing agency and is also a partner at PCG Consulting. Glenn goes the extra mile for auto dealerships to help them stay ahead of the pack. Glenn is razor sharp. 

 

Glenns Question

 

What is the number one leadership skill people need to implement NOW? 

 

Mike Davenport 

 

Also known as “The Louisville Chevy Dude” Mike is in beast mode 24/7! He is the #1 sales champion at Bachman Chevrolet in Louisville Kentucky and is a top performer for Chevy across the country. Mike is known for creative and persistent follow up that really works. 

 

Mikes Question 

 

What is the best follow up technique you are using to get customers to come back to the dealership?

 

This session was jam packed with power house info so be sure to listen so you can get each power players response to the question we asked. 

 

Connect With Fab Five 

 

Connect with Danny Benites

 

Connect with Craig Lockerd 

 

Connect with Fran Taylor

 

Connect with Glenn Pasch 

 

Connect with Mike Davenport 

 

Check out these 5 amazing professionals sessions of DPB from the past

 

DPB 006: Bring It Home Getting The Most Out Of Workshops & Seminars w/Danny Benites

 

DPB 002: Recruiting Tips For Automotive Dealers w/Craig Lockerd

 

DPB 029: The Lost Art Of Sales Prospecting w/ Fran Taylor

 

DPB 039: Why You Should Unify Your Marketing Efforts w/ Glenn Pasch 

 

DPB 045: What It Takes To Sell 30 Cars A Month w/ Mike Davenport 

 

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

Direct download: DPB_60_mixdown.mp3
Category:career -- posted at: 3:30am PST

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