The Dealer Playbook

Can you believe we've already been together for 70 episodes?!? Crazy, right?

In episode 70 of DPB, Michael brings you powerful advice that will help you thrive in your automotive career. What starts as a valid question, turns into a bit of a rant, but ultimately, those that listen to this episode and take the advice will find lasting, sustainable success.

Michael kicks off the show by asking a question. Why are you in business?

During a recent speaking engagement, Michael asked this same question to the audience. They answered much the same way anybody else might. 

"To make more money!" or "To sell more cars!"

While those are definitely good reasons, Michael suggests it goes a layer deeper.

 

BRT = Build Relationships of Trust

People do business with those that they both like and trust. If you don't work to have incredible, trusting relationships with your customers and community, how do you expect them to want to do business with you?

This is a challenge that many automotive sales professionals face. They struggle to build strong enough relationships with people, and that could be contributing to why sales aren't as plentiful as they could be.

That's not to suggest that the sales professional is entirely at fault.

This is where the rant begins...

 

Mass Media Perpetuates the Negative View of Dealers

While there certainly are some dealers who have earned the negativity, it's not right to peg all dealers as shady and as con artists. Yet there are still so many articles and publications that suggest to the general population that they should be worried about dealing with you because you're not interested in them.

While the media really grinds Michael's gears in that regard, he suggests that it can be used as leverage to paint a happier picture for dealers.

Look at Jack in The Box. In this episode, Michael didn't have all the stats in front of him when he mentioned that their food killed someone. It was worse than that! 

171 people were hospitalized with E. Coli poisoning, four children left dead. It has been referred to as the "Pearl Harbor" of the food industry!

Jack in The Box took that negative situation and turned it into a growing reputation. That's because they understood that when there is a problem, they have the power to fix it.

While dealers haven't had to deal with a situation as horrible as that, the negativity that surrounds dealers is pretty bad. Luckily, you have the power to fix it. To turn things around and prove to your market why you're different.

 

Mission Statement and Core Values

Does your dealership have a mission statement and core values? If so, do you know what they are? Have you bought into them? 

A set of strong core values and a thoughtful mission statement can be a great first step to differentiating your store from the competition. Especially if everyone on your team is aware and buys into them.

 

Money is the natural byproduct of being human!

If your definition of success is predicated upon money alone, you're in for a long haul! The money will come naturally as you seek to enrich and enhance the life of those you serve.

 

You Know The Drill, Now It’s Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different, we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and let’s keep this conversation going.

See you next time 

 

Have You Checked Out Michael Cirillo’s Best Selling Book “Don’t Wait, Dominate” yet?

  • Get Michael’s book here.

 

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo’s blog here.
  • Check out Robert Wiesman’s blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here.
Direct download: DPB_70_MichaelCirillo.mp3
Category:general, business -- posted at: 4:00am PST

Welcome to session 69 of The Dealer Playbook Podcast! We are so glad you are here and we have a great episode for you!

 

In this session we are sitting down with a YouTube Certified professional specializing in audience growth and he is the founder of Video Creators, we are sitting down with Tim Schmoyer.

 

Tim is a monster when it comes to YouTube. His YouTube channel Video Creators TV has over a 100,000 subscribers and releases several new videos every week.

 

Tim has consulted with several major corporations with their YouTube strategy as well as small businesses across the country.

 

Every turn we make we are hearing people about how important video is in growing your business today. In this session Tim dives into the strategies you execute with your videos once you have uploaded them to YouTube.

 

Check out what Tim talks more about in this session.

 

The Secrets To Building An Audience On YouTube

 

Tim breaks down his formula for what it takes to build a loyal audience for your brand using YouTube. Learn exactly what Tim does with his channel to keep it in front of his target audience.

 

The Types Of Videos Automotive Professionals Should Be Creating

 

Tim jumps into the types of videos anyone in the car industry should be creating as well as why they should be creating them. Learn what types of videos work best on YouTube and why.

 

What Gets A Video Ranked

 

Find out exactly what YouTube and Google look for in a video to decide if it should be ranked or not. Tim debunks some of the myths we have all heard when it comes to optimizing videos on YouTube.

 

Tim covers all that plus more in this session of DPB.

 

Get Connected With Tim Schmoyer

 

Video Creators YouTube Channel

 

Video Creators Website

 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.  

 

Direct download: DPB69_mix.mp3
Category:career -- posted at: 3:30am PST

Session 68 of DPB is a special edition and something new for us as well as you.

The great people at the Trillium Automotive Dealers Association (TADA) which is based out of Ontario invited team DPB to their amazing one day power session for dealers in Toronto called “Canadian Digital Dealer”. 

Our friend Brent Wees who was the events MC got us hooked up with TADA and we got together to do something new for all of us over at DPB. We did this session live at Canadian Digital Dealer and we were able to get exclusive interviews with some of the elite speaker list and you can hear it all hear at DPB.

Big shout out to our new friends at TADA for making us seem so welcome. Great work guys!

Here is a quick preview of the speakers we sat down with.

Alan H Byrd from SCI Market View:

Alan Byrd is the President & Chief Executive Leader of SCI Market View, who specializes in automotive lead management.

Alan brings some super powerful insight when it comes to many aspects of a dealership and its digital strategy. He brings a lot of experience to the table and was a great interview.

Christi Olson of ISEM Consulting:

Prior to founding iSEM Consulting, she was the Director of Search at Point It, one of the Pacific Northwest’s largest independent search marketing agencies.

Christi has worked at both large enterprise clients and small start-ups including Expedia, Harry & David, Pointmarc, Decide.com and Microsoft.

Christi recently broke out onto her own and started her own agency but she is the former head of  search for Microsoft. Christi delivers some super valuable insights when it comes to your paid ads strategy and she is for real a true expert.

That is just a preview of the content you will get in this super fun 2 part series.

Check Out TADA

Get connected with the insanely awesome people at TADA and make sure if you are a Canadian listener you think about attending the next one.

TADA Website

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.  

 

Direct download: DPB_68_TADA_mixdown.mp3
Category:career -- posted at: 3:30am PST

Welcome back to the DPB Podcast session number 67. As always we have another powerful episode with another serious player. In this session we are sitting down with the “Hardcore Closer” Ryan Stewman.

 

Ryan is founder of the HardcoreCloser.com which is an amazing blog that is killing it right now. (over 2million monthly visitors) Ryan has a very unique approach to sales and that shines through on his blog.

 

Ryan has had experience selling cars but specializes in working with high level real estate brokers and mortgage lenders helping them market themselves and become the elite professional in their market place.

 

Here is a quick preview of this session.

 

Creating Videos That Close Prospects On Auto Pilot

 

Ryan talks about the kind of videos he and his students create and exactly what they do with them. He discusses how to make the videos and lists off several types you can create.

 

Facebook Ad Ideas For Salespeople

 

Ryan specializes in Facebook Ads and has used them to build his business. In this session he breaks down how you can use Facebook Ads to sell more cars and how to set them up.

 

Ryans 777 Facebook Strategy

 

Ryan is nice enough to break down his Facebook prospecting strategy that costs nothing and if executed will sell you more cars. Ryan takes us through the steps and exactly how to get started doing it with your Facebook page.

 

That is just a preview of the power bombs Ryan Stewman delivers in this session. 

 

Get Connected With The Hardcore Closer

Hardcore Closer Website

 

Hardcore Closer Facebook

 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.  

 

Direct download: DPB67_mix.mp3
Category:career -- posted at: 9:07am PST

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