The Dealer Playbook

 

Team DPB is back with session 79!

 

If you have been tuning into any of the past DPB episodes you know we love to chat it up about marketing and other creative avenues to grow your dealership and brand but in this session we take another approach.

 

No matter how great your marketing is you still need to back that up with a great experience for the customer.

 

In this session we are talking about      with the VP of Forrest & Blake Advertising out of New Jersey.

 

The ”Marketing Guy For Car Guys” Frank J Lopes is Vice President of Forrest & Blake Marketing/Advertising in New Jersey.

 

Professionally he leads and guides the marketing efforts of some of the largest and fastest growing dealerships in the country.

 

He is also prolific presence on Social Media spreading a message of Positivity and Growth to all his followers. He speaks out on controversial issues facing the automobile industry and is an evangelist for positive change and the customer experience.

 

Here is a quick preview of DPB’s conversation with Frank:

 

Beatdown Sales Meetings

 

The Glenn Gary, Glenn Ross massive beatdown sales meetings is not going to motivate salespeople to sell more or provide a memorable experience for customers.

 

In this session Frank discusses how to bring a different approach to the table.

 

Self Awareness

 

The key to kicking off the change in culture in your dealership is being “self aware”. Whether you are in management or the frontline in a dealership this is a crucial step.

 

How Should A Salesperson Handle This Kind Of Environment

 

So many amazing salespeople are stuck in these kind of environments. Frank drops some insight and tips on how a salesperson can push through this kinda negative energy and still be super successful selling cars.

 

There is a quick taste of team DPB’s chat with Mr. Frank Lopes.

Frank Lopes Facebook

Frank Lopes Twitter

 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here. 

 

Direct download: DPB_79_FrankLopes_mixdown.mp3
Category:career -- posted at: 3:30am PST

Session 78 of DPB is up for your listening pleasure!

 

In this latest power packed session of DPB Michael Cirillo and Robert Wiesman are flying solo but don’t think for a second you’re not going to get immense value none the less.

 

At the time of this podcast episodes release it is DPB’s first new session of 2016 and we couldn’t be anymore excited.

 

To help you kick off the New Year (or whenever you are tuning in) in the right direction Michael and Robert review five strategies that you need to have in action if you want to reach massive success in automotive sales.

 

Whether you are a frontline sales pro, sales manager, F&I manager, GM or dealer principal this session pertains to you.

 

Here is a sneak peek of the five strategies & tips to help you reach massive success sell cars:

 

1.Your Website

 

Having a quality website with a user friendly experience is an obvious must for a dealer, the same goes for anyone in automotive sales. Websites are the new blacktops and showrooms.

 

Learn how you can make a dent in your market with your website.

 

2.Start Publishing Content

 

Publishing quality content that answers the questions your target market is asking Google, is a one way ticket to becoming the credible expert in your marketplace. When that happens, prospects start lining up to work with you.

 

Learn how to start leveraging content (that’s easy to create) to grow your brand and business.

 

3. Think About Relationship, Not Transaction

 

Start chasing the relationship not the transaction when it comes to your encounters and engagement with prospects.

 

Learn more about how being a good person with genuine concerns will generate you more sales in the long run.

 

4. Offline Prospecting and Marketing Tools

 

It is time to step up your offline brand identity with high quality items.

 

Getting creative with your identity items like business cards, personal brochures, etc automatically set you apart in the marketplace.

 

Learn some creative ideas to help step up your offline identity tools.

 

5. Skill Up

 

Whether you are a seasoned pro or a green pea in the car business you always need to be developing your skills.

 

There is so much more to being successful selling cars than just sales techniques.

 

Get some tips in this session pointing you in the right direction to help you skill up big time this year.

 

That is a quick sample of what you can expect in this episode.

 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here. 

 

Direct download: DPB78_mix.mp3
Category:career -- posted at: 3:30am PST

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