The Dealer Playbook

Welcome to session 83 of the automotive industries most electrifying podcast The Dealer Playbook.

In session 83 we are talking shop with the former director of social media for Ford Motor Company and the current founder/CEO of Scott Monty Strategies Mr. Scott Monty himself.

Scott Monty is a corporate executive steeped in digital. Scott was ranked by The Economist as number one atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media, Alan Mulally, the CEO of Ford Motor Company, called him “a visionary."

From 2008-2014, Scott was the head of social media at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from influencer relations to marketing support, customer service to internal communications and more.

Before joining Ford, Scott was part of a strategic consultancy specializing in digital and social media and an advertising and marketing firm focused on technology and health sciences.

Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events around the world.

Scott sits down with team DPB and drops some powerful tips and strategies to help you build relationships of trust with your prospects so you can win in business.

Here is a quick preview of some of the information Scott covers in this session:

How To Deliver Value To Your Customers

“It is all about the customer," Scott says in this episode. We always hear people talking about providing value for your customer and in this session Scott goes into how to accomplish just that.

Building Your Process Around The Customer

With the rise of the millennial generation, it is critical to audit your processes and tweak them to be appealing as well as accommodating for them. Scott talks about creating a culture and customer experience that adapts to the customers needs not the dealerships.

The Art Of Building Trust

People want to do business with people like themselves, with people they trust. Learn some of Scott’s best practices when it comes to building trust with prospects and customers in your market place.

That is just a small preview of what you can expect to learn in this session.

Get Connected With Scott Monty

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here. 

 

Direct download: DPB83_mix.mp3
Category:career -- posted at: 7:49am PST

In this power packed session we are sitting down with our friend and automotive sales expert Mr. Fran Taylor the founder of Taylor Techniques sales training company. 

You might remember Fran from episode 29 where he talked about sales prospecting for car sales professionals and in this session he sits down with us to talk about “How To Sell A Car Per Day.

Here is a quick preview of this session with Fran Taylor:

Steps a car sales professional needs to take to sell a car per day.

Fran breaks down the activities and strategies todays car sales professionals need to be taking daily in order to sell a car per day.

Setting your goals.

Fran chats about the power of goal setting and how you should be setting yourself goals that money can by.

Investing in yourself.

Fran always says invest in yourself and you will make money, invest zero in yourself and receive zero in return. Learn what a car sales professional should be investing in and how to leverage those investments.

That is just a small sample of the valuable information Fran Taylor drops in this session.

Connect with Fran Taylor

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here. 

 

Direct download: DPB82_mix.mp3
Category:career -- posted at: 4:50am PST

Welcome to session 81 of “The Dealer Playbook” the most electrifying podcast in the automotive industry. We are so glad you are here.

In this session we are talking shop with someone we have not had on the show since way back to episode 23, a longtime confidant of team DPB “The YouTube Diva” Mrs. Elise Kephart-Adame.

In case by some freak chance you’re not familiar with Elise:

Elise is the founder of The Elise Kephart Experience, a company focused on helping dealerships strengthen their process, sales teams and lead handling utilizing tactics with a emphasis on improving phone skills and utilizing video email.

An international sales/marketing phenomenon in the auto industry, Elise is nationally recognized as “The YouTube Diva” for her persuasive personalized video greetings. 

Since 2007 she sold countless vehicles to clients by creating a strong bond with her customers through the power of unique video messages.

Among her high volume sales, she has also earned top performing CSI.

With her unique approach to videos, her phone skills and selling background, Elise has visited dealerships across the country teaching her one of a kind method.

This time around for episode 81 our discussion with Elise is all about the inbound phone up.

How To Handle A Phone Up Like A Boss

Elise shares with DPB her top three power moves to handling phone up’s like a pro… Like a BOSS!

1. The first impression

We have all heard the saying “first impressions are everything” but yet why does the majority of car sales people answer a sales call like it’s a massive inconvenience?

The quality of your greeting sets the tone for the entire call.

Elise drops some great incite and examples to help you make a first impression like a BOSS with phone up’s.

2. Get that contact info

There is no excuse for not getting a phone up’s contact info. That is the first step to getting a sale.

Elise shares her top secrets to getting the contact info like a BOSS.

3. Ask For The Appointment (More than once)

The objective of a inbound phone up is to set an appointment. It is unlikely you will sell them the vehicle over the phone and even so they will have to come into the dealership at some point so no better time then now.

Elise delivers her best strategies and techniques to setting more appointments with phone up’s.

This session is a little longer then most but that is because it is jam packed with valuable content. What you see above is just a small glimpse at the value that is packed into session 81.

Get connected with Elise:

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here. 

 

Direct download: DPB81_mix.mp3
Category:career -- posted at: 3:30am PST

We are back from a two week hiatus with session number 80 and the team is fired up for this one.

In this power packed session we are sitting down with one of the most respected local see minds in the game DealerOn’s Greg Gifford.

Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country.

He's got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.

Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation

In this session team DPB and Greg go into debunking some of the biggest local see myths in the automotive industry.

Here is a a quick preview of what you can expect in this session:

Understanding Local SEO

Greg starts from square one and explains the importance and relevance of a local SEO strategy and where most automotive professionals are missing the boat.

Local SEO Mistakes

There is a lot of misinformation out there in the auto industry when it comes to local SEO. Greg dives deep into debunking some of the biggest and oldest myths in the automotive industry when it comes to local SEO.

3 Tips To Get More From Local SEO

Greg delivers on a silver platter the top 3 changes you need to make and focus on when it comes to your local SEO strategy. These 3 tips are easy to implement and anyone can put these into action now.

This session was a great time and Greg Gifford brings the thunder with loads of super valuable content.

If you have not yet connected with Greg Gifford, catch up with him on any of these channels:

Greg Gifford’s Twitter

DealerOn Blog

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ; 

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

  • Get Michael's book here.

Connect With Team DPB

  • Connect with The Dealer Playbook on Twitter here.
  • Check out Michael Cirillo's blog here.
  • Check out Robert Wiesman's blog here.
  • Connect with Michael Cirillo on Twitter here.
  • Connect with Robert Wiesman on Twitter here. 

 

Direct download: DPB80_mix.mp3
Category:career -- posted at: 3:30am PST

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