The Dealer Playbook

In Episode 103, I'm joined by my good friend, Yuliya Chernykhovskaya, a health and wellness coach who is helping people live the best version of life as possible. 

Yuliya shares some powerful insights into the importance of healthy living and what role that plays in dominating your career.

Sadly, healthy living isn't something that often gets associated with career, but Yuliya shares her insights into how they are one in the same. Your health is as much a part of the job as everything else you're pursuing.

Get the full scoop here: http://www.thedealerplaybook.com/103

If you're getting value out of The DPB, we'd love an honest review of the show here: http://www.thedealerplaybook.com/itunes

We'd also love your help spreading the word. We're on a mission to empower automotive professionals around the world!

DOMINATE!

MC

Direct download: DPB_S6_Yulia_mixdown_version1.mp3
Category:Business, Management & Marketing -- posted at: 12:00am PST

Rand Fishkin is the world's leading SEO strategist, consultant, and speaker. His company MOZ develops a top-rated SEO platform that has helped thousands of companies improve their search rankings and search engine performance.

In episode 102, Michael and Rand talk about the SEO techniques that will better position your company for a successful future. As part of the conversation, Rand offers some predictions about the future of SEO and what you can do to be prepared.

To get the full scoop, visit: http://www.thedealerplaybook.com/102

If you're getting value from DPB, we'd LOVE an honest review here: http://www.thedealerplaybook.com/itunes

We're on a mission to empower automotive professionals around the world. We can't do it without your help. SHARE SHARE SHARE!

Love you guys!

DOMINATE!

MC

Direct download: DPB_S6_RandFishkin_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 1:14pm PST

Elise Kephart has quickly become the go-to resource for dealership phone training and follow up, but she made her name "The YouTube Diva" by producing sales and follow-up videos while working on the front lines.

In episode 101, Elise walks you through the ins and outs of using video as a sales and follow up strategy to win more deals and provide an exceptional customer experience.

To get the full scoop, visit: http://www.thedealerplaybook.com/101

If you're getting value from DPB, we'd LOVE an honest review here: http://www.thedealerplaybook.com/tunes

We're on a mission to empower automotive professionals around the world. We can't do it without your help. SHARE SHARE SHARE!

Love you guys!

DOMINATE!

MC

Direct download: DPB100_mix.mp3
Category:Business, Management & Marketing -- posted at: 1:16pm PST

Marcus Sheridan is no stranger to marketing. By following his famous, "They Ask, You Answer" methodology, Marcus helped his pool installation company go from 'regular Joe' to international acclaim. 

In this episode of DPB, you'll hear Marcus share some fascinating insights into how you can market your dealership in the 21st century.

To get the full scoop, visit: http://www.thedealerplaybook.com/100

If you're getting value from DPB, we'd LOVE an honest review on iTunes here: http://www.thedealerplaybook.com/tunes

We're on a mission to empower automotive professionals around the world. We can't do it without your help. SHARE SHARE SHARE!

Love you guys!

DOMINATE!

Direct download: DPB-Marcus-mix_v1.mp3
Category:Business, Management & Marketing -- posted at: 9:48am PST

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