The Dealer Playbook

In the digital age, it's common understanding that digital advertising is much more cost effective than traditional - at least, that's what the common perception is.

Today I'm joined by Aimee and Daniel Webb of Autoking 360. They share some creative ways to use digital signage (yes traditional advertising) in a cost effective way that helps drive more foot traffic into the dealership. 

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Season 8 Sponsor

This Season of the DPB is brought to you by my friends over at Kelley Blue Book. They are transforming the car buying process with their INstant Cash Offer program. Do me a favour and go check it out here: b2b.kbb.com/gettoyes

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Direct download: DPB130_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 11:14am PST

Today I'm joined by Juan Flores, Senior Director of KBB Product over at Kelley Blue Book. In this episode Juan is sharing valuable information about how you can streamline your customers' path to purchase.

Friction during the sales process has long been a challenge for car dealers - one that hasn't been easy to overcome. While there are many powerful, transparent, and customer-centric dealers out there; the mass media perpetuates only the negative experiences that customers have.

The objective, then, is one of providing a better experience - a streamline experience. One that gives the customer more control and transparency.

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Season 8 Sponsor

My friends over at Kelley Blue Book are transforming the car buying process with their Instant Cash Offer program. Do me a favour and go check it out here: b2b.kbb.com/gettoyes

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Join the DPB Family

Getting value from the podcast? Smash that subscribe button so that you can get notified when we drop new content! Also, you can join us over on Facebook here!

Direct download: DPB129_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 12:03pm PST

It's time to kill some myths in this week's minisode. I really struggled with whether or not I should post this, but hopefully you understand that my intent is to help. 

The other day I received an email that was forwarded to my from a client. It was from a self-proclaimed marketing "Wizard." He made 9 points about what's happening in the marketing world in 2018. 

My client asked that I read the email and provide honest feedback. All I can say is, "Holy Cow!"

Though the email has nine points, I'm going to draw attention to 7 of them. I'm doing this because auto dealers (and other businesses) don't deserve to be led astray. You don't deserve to have your entire career sidetracked because of compelling, but completely absurd information.

To see the email in it's entirety, go check out the show notes at thedealerplaybook.com/bad-email along with links to resources that prove their inaccuracy. 

I believe that the first step to achieving success is knowing who to listen to. Listening to the wrong people could cause a world of hurt. 

 

-- Season 8 Sponsor --

I'm grateful for my friends over at Kelley Blue Book for putting together an interesting program that delivers a better customer experience. Go check out their instant cash offer program by visiting b2b.kbb.com/gettoyes

 

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Direct download: DPB_S8_Minisode-3_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:08pm PST

Jim Harshaw Jr. is on a mission to reveal how failure is actually the best pathway to success. In fact, as you you'll hear in Episode 128 of the DPB, every success story includes crushing failure. Steve Jobs, Michael Jordan, Phil Knight, Elon Musk have all failed.

When you realize that failure is essential to success, you'll stop viewing it as its opposite. As Jim points out, it's a necessary step on the path to success.

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Season 8 Sponsor

My friends over at Kelley Blue Book are transforming the car buying process with their Instant Cash Offer program. Do me a favour and go check it out here: b2b.kbb.com/gettoyes

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Join the DPB Family

Getting value from the podcast? Smash that subscribe button so that you can get notified when we drop new content!

DOMINATE!

MC

Direct download: DPB128_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 2:30am PST

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