The Dealer Playbook

Jason Harris shares his perspective about what he's looking for in an automotive sales professional. The brand equity of your dealership could already be a lot higher than you think. Now it's time to leverage that fact.

Direct download: 160MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Jason Harris is a former dealer turned consultant who joins Michael to share his advice about dealership operations–more importantly the operational elements that dealers should focus their time and energy on. No amount of great marketing will compensate for poor operations. 

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Direct download: DPB160_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

If you've ever used Amazon (or Facebook for that matter), you've experienced a major contributor to their success. In reference to an article published on LinkedIn, Ian Coburn shares how sites like Amazon grew as quickly as they did (and continue to grow).

Direct download: DPB159_MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Former stand-up comedian turned author, Ian Coburn, joins Michael to share why soft-selling is crucial to winning stronger relationships and more sales. In episode 159, you'll learn the right questions to ask during the sales process that not only advance the sale but trigger voluntary sharing! 

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Have a question for Michael? Head over to The Dealer Playbook Facebook Page and send him a direct message!

Direct download: DPB159_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Over the last 20 years, Christine Mitchell has demonstrated how impactful hosting ladies' nights can be for any dealership. In this powerbomb, you'll discover why that is. 

For the full episode, check out episode 158 or visit thedealerplaybook.com/episodes

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MC

Direct download: DPB158_Mini.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Christine Mitchell, a.k.a, The Car Lady is known for filling dealerships with loyal repeat and referral customers by hosting "Know Your Car Nights" within the dealership. In episode 158, you'll learn how her strategy is responsible for enhancing the customer experience, drives business, and creates an atmosphere that shatters common industry perceptions. 

Subscribe to the DPB on your podcast app to get notified every time a new episode goes live! 

Have a question for Michael? Head over to The Dealer Playbook Facebook Page and send him a DM!

Direct download: DPB158_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Michael shares 4 website tips that will help you wrangle more control of your digital presence. 

Direct download: DPB157_mini.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Michael shares his interview on the AutoRemarketing podcast and then morphs the remainder of episode 157 into a helpful rant about what you should consider before overhauling your website. Learn 4 helpful tips that will help prepare you to improve website performance.

Direct download: DPB157_v1_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

In episode 156, Anthony Alagona shared what can have the biggest impact on your career in sales and business development. Michael comedically explained why you have to actually talk to people, especially in a world where so much is left to instant messaging.

Direct download: 156MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:02am PDT

Business Development centers(res) are popping up in dealerships across the world with the sole purpose of booking more appointments and selling more products and services. Anthony Alagona shares his best advice about how to develop more business by understanding that business development is not a department, it's a mindset.

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Direct download: DPB156_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Listen to the full episode here: http://www.thedealerplaybook.com/dave-benson

In episode 155, Michael asks, "What's one thing sales professionals should focus on in 2019?" In this nugget-packed minisode, Dave Benson provides the answer. 

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Direct download: 155MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:11am PDT

Discover the best way to increase exposure and build your brand using social media. Dave Benson joins Michael to share his best advice about being everywhere on social media without sacrificing your time. 

Direct download: DPB_155_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Brian Benstock is the Vice President and General Manager of Paragon Honda–the #1 Honda store in the world. From personal experience, Brian shares valuable insights into how dealers can adapt and evolve in the digital age. Rather than trying to keep up, dealers can get a head and dominate.

Direct download: DPB154_BrianBenstock_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Elise Kephart Adame is back and shares her latest wisdom about phone and video. This showdown of sorts will help you determine what skillset is higher priority between phone and video, and simple ways you can leverage them both to book more appointments and sell more vehicles.

Direct download: DPB153_Elise_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Darren Shaw, founder of White Spark, is a leader in the Local SEO arena. Michael and Darren share ideas, along with tactical strategies that dealerships can deploy to increase rankings and local search prominence. Darren lists 5 high priority things dealers can do immediately to help dominate the web.

Direct download: DPB_152_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Kicking off the new year, Michael shares a daily activity that will help you gain clarity, focus, and the ability to achieve what you want. Don't be the statistic that gives up too soon. Rise above the clutter and DOMINATE!

Direct download: DPB_Jan10_2019_Minisode_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

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