The Dealer Playbook

Brian Benstock is the Vice President and General Manager of Paragon Honda–the #1 Honda store in the world. From personal experience, Brian shares valuable insights into how dealers can adapt and evolve in the digital age. Rather than trying to keep up, dealers can get a head and dominate.

Direct download: DPB154_BrianBenstock_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Elise Kephart Adame is back and shares her latest wisdom about phone and video. This showdown of sorts will help you determine what skillset is higher priority between phone and video, and simple ways you can leverage them both to book more appointments and sell more vehicles.

Direct download: DPB153_Elise_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Darren Shaw, founder of White Spark, is a leader in the Local SEO arena. Michael and Darren share ideas, along with tactical strategies that dealerships can deploy to increase rankings and local search prominence. Darren lists 5 high priority things dealers can do immediately to help dominate the web.

Direct download: DPB_152_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Kicking off the new year, Michael shares a daily activity that will help you gain clarity, focus, and the ability to achieve what you want. Don't be the statistic that gives up too soon. Rise above the clutter and DOMINATE!

Direct download: DPB_Jan10_2019_Minisode_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

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