The Dealer Playbook

Christine Mitchell, a.k.a, The Car Lady is known for filling dealerships with loyal repeat and referral customers by hosting "Know Your Car Nights" within the dealership. In episode 158, you'll learn how her strategy is responsible for enhancing the customer experience, drives business, and creates an atmosphere that shatters common industry perceptions. 

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Have a question for Michael? Head over to The Dealer Playbook Facebook Page and send him a DM!

Direct download: DPB158_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Michael shares 4 website tips that will help you wrangle more control of your digital presence. 

Direct download: DPB157_mini.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Michael shares his interview on the AutoRemarketing podcast and then morphs the remainder of episode 157 into a helpful rant about what you should consider before overhauling your website. Learn 4 helpful tips that will help prepare you to improve website performance.

Direct download: DPB157_v1_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

In episode 156, Anthony Alagona shared what can have the biggest impact on your career in sales and business development. Michael comedically explained why you have to actually talk to people, especially in a world where so much is left to instant messaging.

Direct download: 156MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:02am PDT

Business Development centers(res) are popping up in dealerships across the world with the sole purpose of booking more appointments and selling more products and services. Anthony Alagona shares his best advice about how to develop more business by understanding that business development is not a department, it's a mindset.

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Direct download: DPB156_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Listen to the full episode here: http://www.thedealerplaybook.com/dave-benson

In episode 155, Michael asks, "What's one thing sales professionals should focus on in 2019?" In this nugget-packed minisode, Dave Benson provides the answer. 

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Direct download: 155MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:11am PDT

Discover the best way to increase exposure and build your brand using social media. Dave Benson joins Michael to share his best advice about being everywhere on social media without sacrificing your time. 

Direct download: DPB_155_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

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