The Dealer Playbook

What's the point in analyzing data if you're not going to use it to enhance the consumer's path to purchase? Every day, customers are looking for information that will help them make an educated car buying decision. It's that knowledge that helps Lindsey Shaker win with content. 

By analyzing the data, she's able to understand what customers care about and then produces relationship-worthy content that addresses their questions, feedback, and concerns.

Direct download: 177MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:49am PST

Lindsey BOOM Shaker, a digital marketer for Shaker Auto Group in New England knows a thing or two about creating content that generates new, repeat, and referral business. Shaker Auto Group is a staple in New England with 7 dealerships and a history spanning eight decades. 

In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise. 

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Direct download: DPB177_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Ryan Cote shares how something as simple as a morning routine can help your business grow to levels you never imagined were possible.

The real question is this: How many more thought leaders who share the power of their morning routine will it take for you to implement a solid morning routine for yourself?

Don't wait. Dominate!

Direct download: 176MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Remember those Columbia-House mailers that you used to get as a kid? Ryan Cote is a VP of the company that was responsible for those! As a third-generation family business, Ballentine specializes in traditional media, but has also evolved into a successful digital shop. 

From his unique perspective you'll learn about how to unify your traditional and digital marketing efforts in order to achieve higher success in your marketing. 

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Direct download: DPB176_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Imagine having a word track so "air tight" that it would work in business, life, and even with terrorists?!?

In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship.

Direct download: 175MINI.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Chris Voss is the bestselling author of "Never Split The Difference: Negotiating As If Your Life Depended On It."

As a former International FBI Hostage Negotiator, Chris shares proven negotiation techniques that allow you to build trust, while advancing the sale. 

His matter-of-fact wisdom about high stakes negotiation make this episode of the podcast a must listen for anyone in sales.

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Direct download: DPB175_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

In today's dealerships, it's more important than ever for leadership who walk the walk, not just talk the talk. In this powerbomb, Claude Silver shares one way that VaynerMedia demonstrates how much they care about their team members.

Direct download: 174MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Claude Silver is the Chief Heart Officer of VaynerMedia, one of Gary Vaynerchuk's portfolio companies with over 750 employees. 

In this episode, Claude shares her unique perspective as the one responsible for edifying, building, and mentoring the VaynerMedia team. She also shares wise advice about how dealerships struggling to cultivate a positive environment can start today to make gains. 

While the macro of what you're trying to accomplish won't happen overnight, Claude passionately believes that people are the most important asset of any organization or business and that it's crucial for business owners, and leadership to remember that being human and giving second chances could make or break the success of their company.

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Direct download: DPB174_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Don't let the facts hurt your feelings. In this power bomb, Michael asks Dan Collingridge (a Leader in Utah's tech scene), why most of the technology solutions out there in automotive still suck. 

The answer may or may not surprise you.

 

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Direct download: MINI173_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

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