The Dealer Playbook

Getting rejected for the sake of it isn't the purpose of proactively seeking rejection. In this week's powerbomb, Leo Quinn shares the purpose of getting comfortable with rejection as someone responsible for generating revenue.

Direct download: DPB185-MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Leo Quinn knew that rejection was something he feared, so he decided to do something about it. If you're in sales, marketing, or any form of customer service, you can probably relate. 

In this episode of The Dealer Playbook podcast, Leo shares his compelling story about proactively seeking out 1000 rejections during the summer of 2019, including the lessons he's learned as a result. 

Direct download: DPB185_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

There are many things leaders at car dealerships COULD do, but Ben Baker really challenges the concept of what SHOULD they do. Through this context, we hope you'll enjoy this week's powerbomb episode.

Direct download: DPB184_MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

What is the financial return on investment on happy employees? Ben Baker, founder of "Your Brand Marketing" shares the shocking value that happiness can bring to your dealership. 

He also shares the difference between managers and leaders, and the negative impact that high turnover is having on dealers all over the world. 

Direct download: DPB184_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

People matter. In this powerbomb, Alex Swire-Clark explains how you can get the most from your people in a way that encourages growth and productivity.

Direct download: DPB183_MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Ok, so what's the deal with emotional intelligence? Why do business leaders like Gary Vaynerchuk talk so much about it? Alex Swire-Clark, host of the rapport advantage podcast and CEO of Solar Inc., shares his best advice about why it's important and how it can positively impact your dealership.

 

Direct download: DPB183_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Sometimes you need to take a triage approach with your digital marketing to get it back to a place that's healthy and producing results. Triage doesn't mean overhauling everything, it means carefully assessing needs and prioritizing actions in a strategic way. In this powerbomb, Alexi Venneri explains.

Direct download: DPB_MINI182_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Alexi Venneri, founder and CEO of Digital Air Strike, shares her experience about why first impressions matter online. From the first ad consumers see and the first result the interact with on Google to the first time they land on your website or first interaction with your team. 

In this episode of The Dealer Playbook, Alexi shares her best advice for dealers looking to improve their digital first impression including quick tips and strategies to make it happen. 

Direct download: DPB_182_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

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