The Dealer Playbook (Business, Management & Marketing)

Tim Storey is an incredible motivation speaker who has helped thousands of people around the world discover their inner power. In today's Friday Fire, you'll hear something Tim said that can help you see straight and DOMINATE!

Direct download: Mar_27_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:07am PDT

Jeff Bounds, Director of Automotive at Grant Cardone, shares timely and relevant insights about what your dealership should do during a market contraction. There are many unknowns when it comes to COVID-19, however, Jeff explains that there are specific actions that must be on your radar if you want to not only make it through but THRIVE on the other end.

Direct download: DPB_Mar_26_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:30am PDT

Tough times have a unique way of helping us demonstrate our resilience, and today's Wednesday Word: GRIT.

Direct download: Mar_25_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Turn uncertainty and panic into clarity and focus. In today's episode, Michael shares three lessons that he learned during the economic crash of 2008 that helped his company THRIVE, not just survive.

Direct download: DPB_March24_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There are specific actions you can take that will help you dominate not only when things are good, but during times of crisis. Listen to Tim Kintz best advice for car dealers when they need to increase their activity levels.

Direct download: Mar_23_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:02pm PDT

DPB Gang, I hope you're staying safe and that your attitude is optimistic. During times of uncertainty, panic can often set in. My goal today is to share some hope and spark some creativity to help you build momentum and stay active during these crazy times. Today I'm sharing 5 ways to keep the momentum going during a crisis. Stay well!

Direct download: March_20_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

The car buying process can be simple, friendly, and enjoyable. Author, Tim Kintz shares his best advice about how to close and negotiate car deals in a way that is better for your customer.

Direct download: DPB_Tim_Kintz_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

The first rule of selling is to maintain a positive attitude. This week we're digging in to what happens as a result. With mass panic being perpetuated by the media amidst the coronavirus outbreak, one thing is for certain. Many will contract while those with a positive attitude can reach new ALTITUDE through strategic expansion.

Direct download: March_18_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:24pm PDT

There are a lot of questions about how to face uncertainty in the retail car industry. As countries work around the clock to contain and limit the spread of COVID-19, lockdowns are beginning to worry many dealers. In this episode, we talk about the importance of taking actions that will help fortify your dealership against uncertainty.

Direct download: DPB_March_17_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:28am PDT

With the recent outbreak of the coronavirus, this episode couldn't be more timely. Customers are going to be spending more time at home, which will highlight their preferred way to shop for a vehicle. Having said that, there are certain ways that doubt is introduced to the buying process once they start working with us. Find out how to eliminate customer doubt and provide a frictionless car buying experience.

Direct download: M16_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 11:31am PDT

Are you afraid of failure? Are you hesitant to try new things or execute on new ideas because you aren't sure how things will pan out? Perhaps you feel a lot of pressure from senior leaders or co-workers. Whatever the case may be, this quote from Michael Jordan will hopefully shift your paradigm and unleash the inner beast!

Direct download: DPB_March_13.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

David Steinberg, CEO and Founder at foureyes, shares his unique perspective about how car dealers can eliminate friction points in the car purchase journey. Every day, customers are choosing to work with car dealerships that provide an exceptional car-buying experience. Either that or they walk away from the deal because of long wait times, unreasonable negotiation strategies, lack of interest, and a rushed process.

In this episode, pay close attention to what you can do to streamline the car buying process, eliminate friction, and provide an exceptional customer experience.

Direct download: DPB_DavidSteinberg_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Having a positive attitude is essential to achieving success and enjoying life. Luckily, your attitude is a choice; it's within your control. The retail auto industry will take you through a range of emotions, both high and low. Having the right attitude will help you achieve accelerated success and leverage opportunities or get stuck in the status quo.

Direct download: Mar_11_Ep_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:46am PDT

The retail auto industry loves a good "buzz" topic in which to sink our teeth. That's why today's episode is all about the next BIG thing that will help you keep the attention of your target audience and dominate in 2020. You're going to be shocked at how INFRONT of your face this is!

Direct download: DPB_March10_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:02am PDT

As painful as it might be to hear, it's important to understand things from the customer's point of view as well as from your own. Sure, you need to sell vehicles, but does your process align with the different affinity programs that you're involved with? Afterall, a veteran that works a deal through USAA has specific expectations before they even arrive on the lot and it's important to make sure you are aware so that you can properly qualify their needs and subsequently over-deliver value to them.

Direct download: March9_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

I recently returned from Grant Cardone's 10X Growth Conference 2020 in Las Vegas, and was impressed by what Grant had to say about the importance of getting attention. Listen to this Friday Fire episode to learn about what Grant Cardone had to say.

Direct download: DPB_Mar6_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

In this episode of the podcast, we're going to look at the car purchase journey from the perspective of a customer, Xax Berry. Xax is a veteran and now a healthcare professional residing in Utah, USA.

Direct download: Mar5_Xax_Barry.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

One of the biggest challenges that auto dealers face; perhaps the reason why many continue to struggle, is because they fail to plan. The old way of doing things has led many to being underprepared for the new way of car shopping that customers expect. That's why this week's Wednesday Word is PLAN.

Direct download: March_4_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:12am PDT

We grew up with everyone telling us to be more grateful, but why is that? In today's episode, Michael shares why the lack of gratitude might be killing your career in the retail car business. In addition, Michael shares a simple practice that you can implement immediately to help turn things around and accelerate your growth.

Direct download: DPB_March3_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There's is more to search engines than just showing up in search results. Companies that are creative about utilizing the tools and resources that are provided for online business are going to win.

Direct download: MiniMar_2_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

You've probably heard sayings like, "your network is your net worth" or similar, right? But have you ever wondered why that's the case? In today's Friday Fire, Michael dissects a quote by Eleanor Roosevelt, which provides more context and insights about the power of your circle of friends and influencers.

Direct download: DPB_Feb28_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

So you think you're going to sit down and talk about SEO trends for car dealers in 2020, but the conversation ultimately ends up with the eery feeling that maybe we've created Skynet and didn't even realize it.

Matt Bertram is a bestselling author and founder of the top-rated SEO firm, eWebResults, and joins us to share his insights and observations about online visibility and what car dealers need to consider in order to be ahead of the curve.

Direct download: DPB_MattBertram_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Every single person on planet earth has a dream. The only difference is that there are those of us who pursue them, and those of us who, for whatever reason, have squashed them. Each of us, however, deserve to pursue our dreams with diligence and passion. That's why we're digging into the meaning of the word in this episode of the podcast.

Direct download: Feb_26_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Dealerships that make the purchase journey more comfortable and more informative have a higher chance of building relationships of trust and winning more business and increasing the lifetime value of their customers.

In today's episode, Michael shares the one strategy that is still incredibly under-utilized, but that can contribute massive gains to those who take the time do implement it.

Direct download: DPB_Feb25_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Car dealers are getting in the customers way by insisting on using antiquated processes and procedures rather than building relationships of trust. Dealers whose focus is on increasing lifetime value are actively looking for ways to eliminate friction during the car buying process.

Direct download: Feb24-Mini.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Jody Kohner is the VP of Employee Marketing & Engagement at Salesforce. In today's Friday Fire, Michael shares his thoughts about a very thought provoking quote by Jody that will help senior dealership leaders find, hire, and retain the right people to lead the organization and individual team members.

Direct download: DPB_Feb21_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Today's car dealers find it challenging to navigate the jumble of business operations, process, and growth with all of the competing opinions, software, and "solutions" offered to them each day by vendors.

It's often in the hustle of everything going on that foundational processes often get overlooked, costing dealers millions of dollars in revenue potential.

In this episode, CRM and Dealership Process expert, Rico Olinger shares his advice for dealers who are looking to create a solid foundation that can build perpetual business growth.

Direct download: DPB_RicoOlinger_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Setting goals appropriate to your definition of success will ultimately propel you forward with greater intensity and focus. In today's Wednesday Word, Michael and David discuss how you can create goals that have more impact in your upward journey.

Direct download: Feb_19_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Many car dealers and sales professionals have a love/hate relationship with social media. They either love it because they know for a fact that it has helped them generate new business, or they hate it because they've tried everything, and nothing seems to work.

In today's episode, Michael shares a simple social media hack that will increase your engagement and keep potential customers coming back to your profile or page on a regular basis.

Direct download: DPB_Feb18_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Culture isn't just something that is felt; it's something that has a tangible impact on behavior from both employees and customers. In this powerbomb episode of The Dealer Playbook podcast, Jeff Toister shares the importance of creating a wayfinding system that will help dealers deploy a culture shift that grows the business.

Direct download: Feb_17_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Warren Buffet is known for his common sense and logical approach to business and investing. As someone with a ton of experience under his belt, you don't want to miss the very simple advice for those who are climbing the hill of success.

Direct download: DPB_Feb14_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Bestselling author, Jeff Toister (Getting Service Right, The Service Culture Handbook), joins Michael to share ways in which car dealers can provide a better customer experience. As the founder of Toister Performance Solutions, Jeff's mission is to help companies improve employee performance, with an exclusive emphasis on helping them develop customer focused cultures.

Direct download: DPB_JeffToister_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Today's Wednesday Word is for those that know there is something bigger, brighter, higher, and beyond anything they've experienced before. It's about creating a life that is theirs by design, not by luck or some other vain idea.

Direct download: Feb_12_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Facebook Marketplace is one of the newest ways to market your vehicle inventory online, but why aren't all dealers experiencing the same or similar results with it?

Today we're talking all about how to get the most of your Facebook Marketplace listings and what you need to consider moving forward.

Direct download: DPB_Feb11_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Nobody can dispute the power of relationship selling, especially when it's the way of master sellers like Ali M. Reda. If you're struggling to get to that next level of selling cars, and want to really shift your ability to dominate the market, pay attent

Direct download: FEB10Mini.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Business leader, Anthony Robbins is known for his extremely positive and optimistic way of looking at things, and today's Friday Fire quote really demonstrates that fact.

Today's episode is all about shifting your perspective about problems in an effort to alter the way you work through them.

Direct download: DPB_Feb7_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Ali Reda is documented to have sold the most cars in a single year, with over 1500 new units out the door to happy customers. During this interview, Ali shares his story and provides real world, tangible advice about how to build a business within the business. Pay attention because Ali Reda reveals how to build your book of business in order to sell 100 cars or more per month.

Direct download: DPB_Ali-Reda_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

What does it mean to truly live? In this Wednesday Word episode of the podcast, Michael Cirillo and David Bradley have a conversation about the deep meaning of the word LIVING and how it can positively affect the actions you take on a daily basis.

Direct download: DPBFeb5_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

We've all heard sayings similar to "You have 2 ears and one mouth, use them proportionally." But the importance of listening goes well beyond just hearing what someone is saying.

Today's Daily DPB is all about why you might be losing car sales due to poor or inactive listening, and what you can do to turn it all around.

Direct download: DPB_Feb4_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Fighter pilots spend more time preparing to fly and debriefing the flight than they do in the air flying. Perhaps that's why they are able to execute very complex operations with the precision that they do. What would the impact on your business operations be if you spent more time preparing and planning than executing?

Direct download: DPB_Feb3.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Richard Branson, one of the most successful entrepreneur's in the world, has an empowering and hopeful perspective about the abundance of opportunities in the world.

On today's Friday Fire episode, Michael shares his thoughts about Richard Branson's quote, and what it means to him.

Direct download: DPB_Jan31_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Maj. Justin Lee, USAF is an active F-35 Joint Strike Force pilot who has earned four air medals over the span of over 400 combat flight hours.

There is an incredible amount of wisdom about strategic business operations that can be learned from Major Lee's experience as a fighter pilot, which is exactly what Michael extracts during today's episode of The Dealer Playbook Podcast.

Direct download: DPB_Justin-Lee_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

The Wednesday Word is a brand new segment where Michael and David Bradley disect interesting words and how they can be applied more fully to your life. You might think the dictionary is enough, but this is a weekly segment you don't want to miss.

Direct download: DPB_Jan29_mixdown-2.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Repeat and referral customers are often regarded as the holy grail of car shoppers, yet all too often we get too inside our own heads to figure out some of the best ways to keep them coming back. Of course providing great service is the ultimate response

Direct download: DPB_Jan28_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Too often in the retail car business, we're seeking a faster way to get the desired sales results or business growth results.

In this powerbomb, Danelle Delgado shares the best way to make sure you're able to unify scripts and other sales tactics with the human element of building relationships of trust.

Direct download: Jan27.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

What would life be like if you were able to quickly extract the lesson and then move forward from failure? In today's Friday Fire episode of The Dealer Playbook, Michael Cirillo shares a quote by Joel Osteen that has positively impacted his life.

Direct download: FF_Jan24.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Danelle Delgado knows what it's like to climb out from the ashes and create a thriving life. In this episode of The Dealer Playbook, you'll hear her best advice for taking control, discovering, and fulfilling your life's mission.

Whether you're the newest car sales professional or a seasoned vet, the life wisdom that Danelle shares will help you achieve more than you ever thought possible.

Direct download: DPB_Danelle-Delgado_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

At one point or another, each of us struggles with knowing what we want out of life. We've all had moments of feeling stuck. For a good reason, too. We want to get life right. This isn't a dress rehearsal, and there is no sequel. We've got one chance to live life on our terms without regret.

Gaining clarity is a critical differentiator that separates those that are perpetually stuck from those that rise up, grow at accelerated rates, and achieve their personal definition of success. In this daily DPB, we'll explore some things you can do to gain greater clarity and achieve what you want in life.

Direct download: DPB_Jan22_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Hit that pause button and take a step back. What do you see? The rat race is alive and well. The idea that hustle is the most important thing you can do could be having a negative effect on your health and well being.

Have you noticed that you lack clarity, focus, productivity, or desire? Maybe you're always getting sick? Maybe you always feel like arguing or don't get a long with your co-workers?

In today's Daily DPB, Michael talks about the importance of sleep, why you need more of it, and its impact on self awareness.

Direct download: DPB_Jan21_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There are more than enough people out there telling you that you should be more grateful, but why? Gary Vaynerchuk, Grant Cardone, Tony Robbins, Marie Forleo and so many others all seem to gravitate towards the message of gratitude.

In today's Daily DPB, Michael shares the impact that gratitude has had on his climb to success as well as some interesting science behind why you and your dealership need to make gratitude a bigger part of the culture.

Direct download: DPB_Jan20_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Michael Cirillo shares his list of 10 books that every retail automobile professional should read in 2020. As someone who never used to enjoy reading, Michael shares the wise words of his mentor, which helped shift his mindset about its importance.

Have a question, or want to share a message with Michael? Leave a voicemail for your chance to be featured on an upcoming episode of the podcast: +1(780)306-2021

Direct download: DPB_Jan17_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Can you believe it? Season 10 of The Dealer Playbook podcast is happening now! Michael Cirillo and his guests are excited to bring you even more quality content that explores how to create a thriving career in the retail automobile industry. 

In season 10, we'll be bringing you even more content, including a variety of new formats. 

Want a chance of being featured on an upcoming episode of the podcast? Leave your questions or a message for Michael here: +1(780) 306-2021.

Direct download: DPB_s10_Intro_Episode_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Coming to you from the kitchen table, in this short episode, Michael and the Cirillo kids wish you and yours the very happiest new year in 2020.

Direct download: DPB2020_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:07am PDT

Heather Ballentine is in the top 1% of automotive sales professionals in the world. In this re-release, you'll hear about Heather's strategy for growing her book of business and a thriving social media following.

Are you ready to take your career to the next leve? Join Michael's exclusive DPB PRO community on Facebook where you'll get exclusive access to content, interviews, discussions, and resources that will help you experience accelerated growth.

Apply here: https://www.facebook.com/groups/dpbpro/

Direct download: DPB162_mixdown-rerelease.mp3
Category:Business, Management & Marketing -- posted at: 10:02am PDT

Welcome to the finale of season 9 of The Dealer Playbook Podcast. The past 62 episodes of the podcast have included brilliant topics about retail car sales, marketing, leadership, and a prominent topic -- business culture. 

Thank you so much for joining Michael and his guests for season 9. We can't wait to bring you even more fresh content in season 10 that will help you experience accelerated growth in your career as an automotive professional. 

Over the next 4 weeks (December 2019) we're going to re-release episodes from the past season (Michael's Pick!) with Michael's additional commentary.

Also, be sure to check out Michael's brand new podcast, After The Grind, with co-host Glenn Lundy. After The Grind is a fun-filled, inspiring look at every day life and is for all audiences from all walks of life and professions. There is something there for everyone (non-automotive topics). 

Direct download: 193_mixdown2.mp3
Category:Business, Management & Marketing -- posted at: 8:19am PDT

Creating a fresh social platform marketing approach can seem daunting, especially if you're starting over or want to try something new. In this powerbomb episode, social media marketing expert, Sarah McIntyre provides an inside glimpse into how she helps her global clients get started.

Direct download: DPB192-MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Sarah is a leading Australian social media practitioner who works for global brands and small startups to develop and deploy tactical social media strategies. In this episode of The Dealer Playbook, Sarah shares creative ways that retail car dealers can leverage social media with limited resources.

Direct download: DPB192_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Evolution isn't something you should fear, it's something you should and must embrace. Over the last 30 years, Danny has experienced many shifts in the business which have caused him to grow -- the ultimate goal. Rather than being fearful of change, seek small ways to embrace it each day, week, and year.

Direct download: 191MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:19am PDT

Danny Blanchard is no stranger to the retail car business. Since his start as a teenager, he has worked every position within the dealership from the lube pit to ownership. Today, Danny is the Dealer Principal and GM of two stores in Alberta Canada and shares his wisdom about creating a growth culture as a new leader.

Direct download: 191_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Leadership is much more than a title or rank. It is the embodiment of character traits, behaviors, and mindset to serve others and produce results. While an increase in pay may seem appealing, it's more important to acquire the skills and mindset necessary for leadership, which ultimately starts with your ability to lead and discipline yourself.

Direct download: MINI190_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Dr. Nathan Mellor shares valuable stories and insights from his upbringing that will help you understand the power of your mindset. In today's workforce, some may be surprised that they have more control than they think.

Direct download: DPB190_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

For those stuck in job preservation mode, this sage wisdom about the difference between being replaceable and getting replaced will help you clarify where your mindset should be.

Direct download: 189MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

An unfortunate illness led Ari Meisel down a path of finding efficiencies in every day life. As a Best-selling author and executive coach, Ari teaches corporations how to spend more time doing less. Listen and take notes during this compelling and extremely practical episode of The Dealer Playbook Podcast.

Direct download: 189_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

When it comes to branding, being authentic is key. Too often, many feel the need to brag or embellish the work they are doing because they feel that it won’t stand out in the cluttered social media landscape. Kristen Hinman shares simple, yet practical ways to introduce more authenticity in your branding efforts.

Direct download: 188MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

With a background in PR and landing her clients interviews with the likes of Barbara Walters and Anderson Cooper, Kristen Hinman shares valuable insights about how car dealers can get the right exposure for their dealerships.

Direct download: 188_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Dealers around the world are struggling to implement a lead handling process that sticks. In this powerbomb episode, Paul de Vries shares his wisdom about establishing a process that your team can adopt and implement.

Direct download: 187_MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There is more than enough statistical data to validate the fact that dealers don't need more leads. They need people who are trained and efficient at handling the leads. In this insightful episode, resident leads expert, Paul DeVries shares his advice about how dealers can stop being lead zombies and start booking more appointments quickly.

Direct download: 187_mixdown_01.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

It's not about how much time you put into a project -- it's about the project getting done. In this powerbomb, Adrian explains why being busy isn't enough to accomplish your definition of success in the retail automotive industry.

Direct download: 186MINI_mixdown2.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Adrian Shepherd, founder of the revolutionary one-bite time management and productivity system shares his wisdom about how car dealers can get more accomplished throughout the day. Praised for it's refreshing approach to time management by the likes of Brian Tracy, Adrian's advice is something listeners can immediately apply to their lives each day.

Direct download: 186_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Getting rejected for the sake of it isn't the purpose of proactively seeking rejection. In this week's powerbomb, Leo Quinn shares the purpose of getting comfortable with rejection as someone responsible for generating revenue.

Direct download: DPB185-MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Leo Quinn knew that rejection was something he feared, so he decided to do something about it. If you're in sales, marketing, or any form of customer service, you can probably relate. 

In this episode of The Dealer Playbook podcast, Leo shares his compelling story about proactively seeking out 1000 rejections during the summer of 2019, including the lessons he's learned as a result. 

Direct download: DPB185_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There are many things leaders at car dealerships COULD do, but Ben Baker really challenges the concept of what SHOULD they do. Through this context, we hope you'll enjoy this week's powerbomb episode.

Direct download: DPB184_MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

What is the financial return on investment on happy employees? Ben Baker, founder of "Your Brand Marketing" shares the shocking value that happiness can bring to your dealership. 

He also shares the difference between managers and leaders, and the negative impact that high turnover is having on dealers all over the world. 

Direct download: DPB184_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

People matter. In this powerbomb, Alex Swire-Clark explains how you can get the most from your people in a way that encourages growth and productivity.

Direct download: DPB183_MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Ok, so what's the deal with emotional intelligence? Why do business leaders like Gary Vaynerchuk talk so much about it? Alex Swire-Clark, host of the rapport advantage podcast and CEO of Solar Inc., shares his best advice about why it's important and how it can positively impact your dealership.

 

Direct download: DPB183_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Sometimes you need to take a triage approach with your digital marketing to get it back to a place that's healthy and producing results. Triage doesn't mean overhauling everything, it means carefully assessing needs and prioritizing actions in a strategic way. In this powerbomb, Alexi Venneri explains.

Direct download: DPB_MINI182_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Alexi Venneri, founder and CEO of Digital Air Strike, shares her experience about why first impressions matter online. From the first ad consumers see and the first result the interact with on Google to the first time they land on your website or first interaction with your team. 

In this episode of The Dealer Playbook, Alexi shares her best advice for dealers looking to improve their digital first impression including quick tips and strategies to make it happen. 

Direct download: DPB_182_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There is much more to language than the words we speak, or the way we move our body - and that's where John Klymshyn comes in. Author of 11 books on the topic, John teaches that the power of language can truly inspire those around us to create massive gains in life.

In episode 181, you'll hear John share his best advice for car sales people, and dealership managers about how to effectively use language to inspire growth and forward momentum. 

Subscribe and Share!

Don't forget to turn on notifications to get find out when new episodes go live!

Direct download: DPB181_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There is so much opportunity for car dealers to drive more attention and traffic to the service department online, which begs to ask: Do you feel like you need a dedicated service website? Owen Moon, CEO of Fixed-Ops Digital, has the answer.

Direct download: 180MINI.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Dealership's with full service departments have a unique opportunity to maximize on customer retention, loyalty, and sales with a few tweaks to their process. 

In episode 180, Owen Moon, Founder of Fixed-Ops Digital shares some common sense ways you can get more from your service department regardless of the competition in your market.

Direct download: DPB180_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Howard Berg (the world's fastest reader) shares some cool experiences that demonstrate how powerful the mind truly is, and what's possible when you learn to maximize its potential.

Direct download: 179MINI.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Howard Berg is the fastest reader in the world and joins Michael for the most hands-on learning experience ever produced in The Dealer Playbook history. For Howard, it's not just about reading. It's about acquiring new knowledge, and perhaps more importantly, retaining and comprehending it.

In this episode of The Dealer Playbook, Howard shares some incredible exercises that will help you read, retain, and comprehend any information 20 - 40% faster just by the time you're finished listening to this episode.

Special Offer:

Get access to Howard's entire course material with a special offer exclusive to DPB listeners. Listen to the episode to find out how to claim the offer!

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Direct download: DPB179-V1_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Social media expert, Mark Shaw, explains that there are a variety of more productive activities that car dealers and car sales people can do to grow the business prior to wasting energy on social media. 

Direct download: 178MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

As one of the UK's most trusted social media advisors, Mark Shaw developed a name for himself by being a regular on the BBC and Skynews. 

In episode 178, Mark explains why social media has become the kiss of death for many car dealerships - more importantly, this episode is full of his experience and advice about how to turn things around and grow to levels you probably never imagined were possible.

DON'T FORGET: Share the podcast with your coworkers and make sure to subscribe on your favorite podcast app!

Direct download: DPB178_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

What's the point in analyzing data if you're not going to use it to enhance the consumer's path to purchase? Every day, customers are looking for information that will help them make an educated car buying decision. It's that knowledge that helps Lindsey Shaker win with content. 

By analyzing the data, she's able to understand what customers care about and then produces relationship-worthy content that addresses their questions, feedback, and concerns.

Direct download: 177MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:49am PDT

Lindsey BOOM Shaker, a digital marketer for Shaker Auto Group in New England knows a thing or two about creating content that generates new, repeat, and referral business. Shaker Auto Group is a staple in New England with 7 dealerships and a history spanning eight decades. 

In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise. 

Getting value? Here's what to do:

  1. Leave an honest review on Apple podcasts!
  2. Share the show with your colleagues
  3. Subscribe and turn on notifications!

 

Direct download: DPB177_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Ryan Cote shares how something as simple as a morning routine can help your business grow to levels you never imagined were possible.

The real question is this: How many more thought leaders who share the power of their morning routine will it take for you to implement a solid morning routine for yourself?

Don't wait. Dominate!

Direct download: 176MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Remember those Columbia-House mailers that you used to get as a kid? Ryan Cote is a VP of the company that was responsible for those! As a third-generation family business, Ballentine specializes in traditional media, but has also evolved into a successful digital shop. 

From his unique perspective you'll learn about how to unify your traditional and digital marketing efforts in order to achieve higher success in your marketing. 

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Direct download: DPB176_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Imagine having a word track so "air tight" that it would work in business, life, and even with terrorists?!?

In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship.

Direct download: 175MINI.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Chris Voss is the bestselling author of "Never Split The Difference: Negotiating As If Your Life Depended On It."

As a former International FBI Hostage Negotiator, Chris shares proven negotiation techniques that allow you to build trust, while advancing the sale. 

His matter-of-fact wisdom about high stakes negotiation make this episode of the podcast a must listen for anyone in sales.

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Share the podcast with your co-workers!

Direct download: DPB175_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

In today's dealerships, it's more important than ever for leadership who walk the walk, not just talk the talk. In this powerbomb, Claude Silver shares one way that VaynerMedia demonstrates how much they care about their team members.

Direct download: 174MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Claude Silver is the Chief Heart Officer of VaynerMedia, one of Gary Vaynerchuk's portfolio companies with over 750 employees. 

In this episode, Claude shares her unique perspective as the one responsible for edifying, building, and mentoring the VaynerMedia team. She also shares wise advice about how dealerships struggling to cultivate a positive environment can start today to make gains. 

While the macro of what you're trying to accomplish won't happen overnight, Claude passionately believes that people are the most important asset of any organization or business and that it's crucial for business owners, and leadership to remember that being human and giving second chances could make or break the success of their company.

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Direct download: DPB174_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Don't let the facts hurt your feelings. In this power bomb, Michael asks Dan Collingridge (a Leader in Utah's tech scene), why most of the technology solutions out there in automotive still suck. 

The answer may or may not surprise you.

 

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Have a question for Michael?

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Direct download: MINI173_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Dan Collingridge is a leader in the Utah tech scene with a deep knowledge of marketing technology and its applications for business. As the CTO of several tech startups, Dan utilizes the skills acquired from when he managed global teams for a multi-billion dollar tech company. 

In this episode you'll discover how to make the most of the technology in your store as well as Dan's wisdom about A.I. and how it is being used to maximize business growth. 

--

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Have a question for Michael?

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Direct download: DPB173_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There is a myth about knowledge. Growing up we were taught that knowledge is power, but what if that's only one part of the equation?

In this Powerbomb, Joe Cala shares the missing piece which turns myth into reality.

Direct download: 172MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:40am PDT

Joe Cala is on a mission to help others get the most out of every day. For Joe, his belief in God is a major contributor to what motivates him to do more, be more, and achieve more. 

The purpose of this episode is to help you discover your purpose. What motivates you to think bigger, reach higher, and live happier? Whether you believe in God or not, having a purpose will help you make the most of each day as you rise toward your definition of success.

Don't forget to subscribe!

Dominate!

Direct download: DPB172_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Do you have ideas that you believe will be awesome, but you've struggled to get buy-in from your staff or leadership? In this episode, Michael shares some ideas about how to get buy-in from your team so that you can achieve your definition of success within the dealership. 

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If you're getting value from the DPB, share it with someone else who will benefit! That's the mission of the podcast, to enrich and empower retail automotive professionals around the world!

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Direct download: DPB171_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

It's no secret that in order to achieve success in your dealership, you need to identify ways to fulfill your customers' expectations. In this powerbomb, David Kelleher and Angie Cucco share a practical and statistical way to do just that.

Make a difference: Share the Podcast!

If you're getting value from the DPB, share the love! Together we can make a positive impact on the automotive industry, one person at a time.

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Leave an audio message for Michael over on the Facebook page or a DM on LinkedIn and you could be featured in an upcoming episode!

Direct download: DPB170_MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

David Kelleher, Dealer Principal of David Auto CDJR and Angie Cucco, Automotive Account Manager at Google Detroit, share how you can brand your way to market domination, and increase business by 30% or more.

David shares his insights, wisdom and experience operating a successful dealership in the Philly region, while Angie supports the conversation with her research, and insights about car shopper behaviors.

Show your support for the DPB in three ways!

1.) Subscribe and turn on notifications

2.) Connect with Michael on your fav social platform

3.) Leave an honest review on Apple podcasts (or your fav podcast app).

Direct download: DPB170_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There is a difference between having phone skills and managing a phone process. In this powerbomb, Mike Haeg briefly explains the difference between the two and why both must work hand in hand to garner the best results for dealers.

Three ways to show support for The Dealer Playbook:

1.) Subscribe and turn on notifications!

2.) Connect with Michael on social media!

3.) Leave an honest review on iTunes! Help spread the word!

Direct download: DPB_MINI_169_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:14pm PDT