The Dealer Playbook (business, management & marketing, automotive, sales, lifestyle)

Each of your marketing activities should focus on helping the customer toward a purchase decision. Brent Albrecht from Friendemic joins me to share why Dynamic Inventory advertising is something you should consider, especially for staying top-of-mind with customers who have already checked out your website inventory.

Direct download: DPB141_mixdown.mp3
Category:Business, Management & Marketing, Automotive, Sales, Lifestyle -- posted at: 4:00am PST

In this episode, Michael shares his commentary on the driving force for achieving more sales in the retail auto business. With 140 episodes of the show published, Michael uncovers a universal message that each guest has shared. Utilizing audio snippets from past guests, Gary Vaynerchuk, Grant Cardone and Kris Boesch, what you can do to increase business and profits is more clear.

Direct download: DPB140_mixdown.mp3
Category:Business, Management & Marketing, Automotive, Sales, Lifestyle -- posted at: 11:22am PST

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