The Dealer Playbook

In the retail automotive industry, we often speak about leads as if they are hard to get. It turns out, with some humanity, common sense and a reasonable sequence of actions, they may be easier to acquire now than ever before. Pete Peterson, CEO of Dealers United shares unique and straightforward ways that dealerships can generate 1st-party VIN leads for under $20, plus the secret hidden feature on Facebook that produces them for free.

Direct download: DPB139_mixdown.mp3
Category:business, sales, Training, Automotive -- posted at: 4:00am PDT