The Dealer Playbook

There's no doubt that COVID-19 has had a tremendous impact on retail dealers' ability to sell vehicles. Having said that, there are still activities with which you can engage in order to keep potential and current customers engaged, and fortify the relationship. That's the approach that Greg Churchill is taking at his three dealerships, among other things.

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Direct download: MINIApr_27_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 11:42am PDT