The Dealer Playbook

Dealerships that make the purchase journey more comfortable and more informative have a higher chance of building relationships of trust and winning more business and increasing the lifetime value of their customers.

In today's episode, Michael shares the one strategy that is still incredibly under-utilized, but that can contribute massive gains to those who take the time do implement it.

Direct download: DPB_Feb25_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT