Thu, 29 May 2014
"Nobody here is Mother Teresa; we're trying to sell stuff"
- Gary Vaynerchuk
Unless you’re not familiar with this thing called “the internet," you probably know who Gary Vaynerchuk is.
Gary Vaynerchuk is the author of the NY Times best seller, "Jab, Jab, Jab, Right Hook" which has been making a lot of noise in the auto industry since its release.
Gary is co-founder of VaynerMedia, a social media agency. With offices in New York and San Francisco, his company manages some seriously powerful brands on social media and online content strategies, like the NFL, NHL and Campbell's Soup.
In April, Gary spoke at the Driving Sales Presidents Club in New York City, where he was dropping knowledge bombs left and right, helping auto dealers with their social media strategies and determining ROI.
His guest ‘appearance’ on The Dealer Playbook was just as epic!
In the DPB podcast this week, Gary talks about:
- How there’s no Facebook without investing in paid ads
- The truth about Facebook ads (& "dark posts")
- How to do a Facebook ad campaign or unpublished post
- A step-by-step rundown on how to build a successful Facebook ad strategy
- Creating content that appeals to your audience’s interests based on what’s trending
Gary is definitely the guy to be listening to when it comes to building a bigger social presence. His tactics on Facebook are -without a doubt- proven tried & true strategies worth exploring and incorporating into your own business.
Get more Gary (read up - this guy knows what he’s talking about!):
Gary's Website: http://www.garyvaynerchuk.com
Gary's Facebook: https://www.facebook.com/gary
Gary's Twitter: https://twitter.com/garyvee
Gary's YouTube: https://www.youtube.com/user/GaryVaynerchuk
Get your FREE copy of Gary V's latest book!
The first comment with what they liked best about this session with Gary gets their own free copy of his latest best seller, "Jab, Jab, Jab, Right Hook"!
And check out all of Gary Vaynerchuk's books:
"The Thank You Economy"
"Jab, Jab, Jab, Right Hook"
Ok, Now It’s Your Turn:
Did this episode give you any insight or some ideas for your Facebook marketing structure? Leave us your comments and keep the conversation going. We love it!
Thu, 22 May 2014
"Most dealers are using their CRM to manage customers and leads, while the more progressive dealers are using it to manage the relationship"
Are you and your dealership unlocking the true power of your CRM software? A CRM is so much more then a tool to enter customer information or remind a sales person to make a follow up call. Your CRM has the potential to be a marketing monster for your dealerships sales and fixed ops departments.
In this session of "The Dealer Playbook" we sit down with our friend and industry thought leader Hunter Swift. Hunter is not just a expert on auto dealer CRM best practices, he is the Director of Sales Development at DealerSocket. In case you do not know who DealerSocket is, they are one of the auto industries leading CRM providers.
Hunter dives right in with some easy no cost strategies and tactics dealers can execute to drive more sales and keep your service techs turning wrenches. He also discusses in detail the email campaigns that his company's clients are getting the best results from plus some other creative yet easy ways you can pump a lot of business out of your current CRM. You have to check this out because Hunter knows his stuff!!!
The information in this episode will sell you more cars!
In this episode you will learn more about:
-Successful email campaigns
-Shifting sales peoples mindsets when it comes to your CRM
-How to use your CRM for branding
-How to use your CRM to build relationships
-Freshening up email templates
-Creating automated campaigns that convert
-Mining for customers in your CRM
All that plus more that will help you not just get more out of your CRM tool but sell more cars, make more gross, get great CSI and build long lasting relationships with your customers.
Links and Resources mentioned in this episode:
Follow Hunter Swift on Twitter for more great content to help you unlock the power of your CRM tool
Hunter's powerful article from Driving Sales Innovation Guide:
Great video from Hunter on database mining discussed in the episode:
We had a great time with Hunter Swift on this episode and hope you did as well.
Now it is your turn, leave us some feedback and let us know your thoughts or if Hunter missed anything.
Thank you again for dialing into the DPB podcast and we will see you next time!
Thu, 15 May 2014
Thu, 8 May 2014
DPB 007: Turn Customers To Advocates - Turning your current customers to raving fans of your dealership - w/ Sean Moffett
Your greatest asset are the people you just sold. People like to do business with an "expert", and will pay more to do so.
20 year automotive vet, International Sales Expert and host of nationally syndicated radio show " The Sean Moffett Show" Sean Moffett himself sits down with Robert and Michael to chat it up about " Turning Your Current Customers Into Raving Fans"! Advocates of your dealership and your brand. Even in today's advanced market there is nothing stronger than the relationship with your store and its customers. Past, Present and future.
In this awesome new episode, Sean talks about how just in how the way a sales person greets a customer, that customer knows if they are dealing with a professional expert or not. '"The best place to close your deal, is with the first impression".
Sean is going to show us exactly how to do just that in this session.
Sean Moffett gives a few easy word tracks sales people can use to sound like a expert. A professional. Check them out and practice with your team or whoever is down. Why not pick up something new that is without a doubt different than what the sales team is currently doing.
What if just something that simple as how the customer is being greeted is what is holding back sales explosion in a dealership?
This is session is packing some powerful information!!!
Sean is a professional broadcaster and great speaker so nobody minded that " The Dealer Playbook" turned into "The Sean Moffett Show". Starting with authentically greeting someone with a caring disposition, to how to finesse and keep the " wow factor" rolling after they make it purchase.
It is all in this session!
You in this session you will learn more about
- How to greet the customer like a professional expert
- Focusing on the customer’s experience genuinely
- Is management in need of leadership training (it is more than penciling deals)
- Being an expert on your product
- Communicating with customers & allowing them to shop with you
- Finding training material you can relate with (so much online for free)
- Different markets require different tactics
- Watching out for listening to the wrong "guru's" information.
All that plus so much more!
Here are the links mentioned in this episode
Sean Moffett's " Wow Factor Sales Success Training":
Sean's killer YouTube Channel Lots of good stuff:
Sean's syndicated radio show on iTunes
Get his free audio book email here:
firstname.lastname@example.org (put "The Dealer Playbook" in the subject)
The Dealer Playbook -
Thu, 1 May 2014
When it comes to running and or owning a automotive dealership, monitoring your ROI is crucial to a successful operation. When you are buying more internet leads, doing a direct mail campaign, or switching website providers ROI always comes up in the conversation. Ever notice that? Where you do not hear a lot of “ROI” talk though is when you hear about the workshops, 20 Groups, seminars, trade shows etc.
In this episode of The Dealer Playbook the boys sit down with funny man and 30 year plus automotive industry veteren, Danny Benites. Danny is the General Manager of Greg Lair Buick GMC of Amarillo Texas, and he has created some resources and techniques to get the most out of the automotive workshops, seminars, etc. You know, track an ROI?
A dealer will spend 2-5 thousand on attending or sending a team member to a automotive conference. Do you ever track the ROI of that investment, because it is not cheap. Combine the money for travel, hotel, tickets to the workshop, food, etc. plus the time away from the dealership to attend, you end up with a lot of “skin in the game” to much in fact to not have a plan.
In this episode you will learn more about:
That and much more Danny talks about that will get you and your the team the most out automotive educational events. This guy knows what he is talking about.
Here are the links for the work sheets Danny refers to that lay out the plan for you: Danny's Worksheets
Keep up with Danny Bientes he has some great content:
Check out his website here: Danny B website
Follow him on Twitter here: Danny Twitter
We had a blast having Danny Bientes on the show and really hoped you enjoyed it as well. Your feedback and comments mean the world to the DPB team, so please drop a line below. As always thank you for listening to The Dealer Playbook, make sure you get subscribed so you get notified when we release new episodes.