The Dealer Playbook

Patrice Banks is on a mission to empower female drivers all over the world. A Dupont engineer turned auto-mechanic, Patrice is educating women (and men) about vehicle repairs and maintenance so that they can enjoy a transparent visit to the shop and not get taken advantage of.

In episode 99, you'll learn some creative ways to make your dealership service center more transparent. You'll also get some ideas about how to make the customer experience more enjoyable and stress-free.

Get the full story over at

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Direct download: DPB99_mix.mp3
Category:Business, Management & Marketing -- posted at: 10:45am PST

Aside from being a Nobel Prize Nominee, Lon Safko is the bestselling author of the Social Media Bible. 

Check out to get access to Lon Safko's social media selling tips.

In this episode, you're going to hear Lon talk about the best way to increase sales using social media. You'll also hear Lon and Michael walk through a winning social media sales funnel that works.

Getting value from DPB? We'd love your help spreading the word with a review on iTunes here:


Direct download: DPB98_mix.mp3
Category:Business, Management & Marketing -- posted at: 1:45pm PST

When it comes to getting things done, there is no one else on the planet better equipped to share insights than David Allen.

David Allen is the New York Times Bestselling author of "Getting Things Done: The Art of Stress-free productivity."

Productivity is something that either makes you feel accomplished or completely overwhelmed.

Many people struggle with achieving their goals because they aren't sure where to start. With the GTD methodology, you'll be able to identify what matters most to you and how to organize all the 'to-do's' in a way that will help you feel more in control than ever before.

The Five phases of the GTD (Getting Things Done) Methodology:

  1. Capture
  2. Clarify
  3. Organize
  4. Reflect
  5. Engage

According to David's website, "The heartbeat of GTD is five simple steps that apply order to chaos and provide you the space and structure to be more creative, strategic, and focused.

Whether in your automotive career, or personal life, the GTD methodology is a perfect way to get control and live a more fulfilled life than you've ever thought you could live.

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If you're getting value from DPB, we'd love a review on iTunes here.




Direct download: DPB97_mix.mp3
Category:Business, Management & Marketing -- posted at: 12:41pm PST

Instagram is a powerful marketing tool for building your personal brand.

On this episode of Minisode Monday #3, we're exploring a snippet from a past show of the podcast featuring the one and only Sue B. Zimmerman.

Sue is a power player when it comes to Instagram Marketing. Her Instagram profiles average 100 new targeted followers per day, with hundreds of new leads for her business each week. 

If you're dabbling on Instragram, this minisode is for you.

If you're getting any value out of the show, we'd love your help spreading the word. Leave an honest review on iTunes here:


Connect with Michael:



Direct download: minisode3.mp3
Category:general -- posted at: 10:11am PST