The Dealer Playbook

What's the point in analyzing data if you're not going to use it to enhance the consumer's path to purchase? Every day, customers are looking for information that will help them make an educated car buying decision. It's that knowledge that helps Lindsey Shaker win with content. 

By analyzing the data, she's able to understand what customers care about and then produces relationship-worthy content that addresses their questions, feedback, and concerns.

Direct download: 177MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:49am PDT

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