The Dealer Playbook

You've probably heard sayings like, "your network is your net worth" or similar, right? But have you ever wondered why that's the case? In today's Friday Fire, Michael dissects a quote by Eleanor Roosevelt, which provides more context and insights about the power of your circle of friends and influencers.

Direct download: DPB_Feb28_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

So you think you're going to sit down and talk about SEO trends for car dealers in 2020, but the conversation ultimately ends up with the eery feeling that maybe we've created Skynet and didn't even realize it.

Matt Bertram is a bestselling author and founder of the top-rated SEO firm, eWebResults, and joins us to share his insights and observations about online visibility and what car dealers need to consider in order to be ahead of the curve.

Direct download: DPB_MattBertram_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Every single person on planet earth has a dream. The only difference is that there are those of us who pursue them, and those of us who, for whatever reason, have squashed them. Each of us, however, deserve to pursue our dreams with diligence and passion. That's why we're digging into the meaning of the word in this episode of the podcast.

Direct download: Feb_26_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Dealerships that make the purchase journey more comfortable and more informative have a higher chance of building relationships of trust and winning more business and increasing the lifetime value of their customers.

In today's episode, Michael shares the one strategy that is still incredibly under-utilized, but that can contribute massive gains to those who take the time do implement it.

Direct download: DPB_Feb25_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Car dealers are getting in the customers way by insisting on using antiquated processes and procedures rather than building relationships of trust. Dealers whose focus is on increasing lifetime value are actively looking for ways to eliminate friction during the car buying process.

Direct download: Feb24-Mini.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Jody Kohner is the VP of Employee Marketing & Engagement at Salesforce. In today's Friday Fire, Michael shares his thoughts about a very thought provoking quote by Jody that will help senior dealership leaders find, hire, and retain the right people to lead the organization and individual team members.

Direct download: DPB_Feb21_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Today's car dealers find it challenging to navigate the jumble of business operations, process, and growth with all of the competing opinions, software, and "solutions" offered to them each day by vendors.

It's often in the hustle of everything going on that foundational processes often get overlooked, costing dealers millions of dollars in revenue potential.

In this episode, CRM and Dealership Process expert, Rico Olinger shares his advice for dealers who are looking to create a solid foundation that can build perpetual business growth.

Direct download: DPB_RicoOlinger_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Setting goals appropriate to your definition of success will ultimately propel you forward with greater intensity and focus. In today's Wednesday Word, Michael and David discuss how you can create goals that have more impact in your upward journey.

Direct download: Feb_19_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Many car dealers and sales professionals have a love/hate relationship with social media. They either love it because they know for a fact that it has helped them generate new business, or they hate it because they've tried everything, and nothing seems to work.

In today's episode, Michael shares a simple social media hack that will increase your engagement and keep potential customers coming back to your profile or page on a regular basis.

Direct download: DPB_Feb18_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Culture isn't just something that is felt; it's something that has a tangible impact on behavior from both employees and customers. In this powerbomb episode of The Dealer Playbook podcast, Jeff Toister shares the importance of creating a wayfinding system that will help dealers deploy a culture shift that grows the business.

Direct download: Feb_17_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Warren Buffet is known for his common sense and logical approach to business and investing. As someone with a ton of experience under his belt, you don't want to miss the very simple advice for those who are climbing the hill of success.

Direct download: DPB_Feb14_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Bestselling author, Jeff Toister (Getting Service Right, The Service Culture Handbook), joins Michael to share ways in which car dealers can provide a better customer experience. As the founder of Toister Performance Solutions, Jeff's mission is to help companies improve employee performance, with an exclusive emphasis on helping them develop customer focused cultures.

Direct download: DPB_JeffToister_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Today's Wednesday Word is for those that know there is something bigger, brighter, higher, and beyond anything they've experienced before. It's about creating a life that is theirs by design, not by luck or some other vain idea.

Direct download: Feb_12_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Facebook Marketplace is one of the newest ways to market your vehicle inventory online, but why aren't all dealers experiencing the same or similar results with it?

Today we're talking all about how to get the most of your Facebook Marketplace listings and what you need to consider moving forward.

Direct download: DPB_Feb11_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Nobody can dispute the power of relationship selling, especially when it's the way of master sellers like Ali M. Reda. If you're struggling to get to that next level of selling cars, and want to really shift your ability to dominate the market, pay attent

Direct download: FEB10Mini.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Business leader, Anthony Robbins is known for his extremely positive and optimistic way of looking at things, and today's Friday Fire quote really demonstrates that fact.

Today's episode is all about shifting your perspective about problems in an effort to alter the way you work through them.

Direct download: DPB_Feb7_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Ali Reda is documented to have sold the most cars in a single year, with over 1500 new units out the door to happy customers. During this interview, Ali shares his story and provides real world, tangible advice about how to build a business within the business. Pay attention because Ali Reda reveals how to build your book of business in order to sell 100 cars or more per month.

Direct download: DPB_Ali-Reda_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

What does it mean to truly live? In this Wednesday Word episode of the podcast, Michael Cirillo and David Bradley have a conversation about the deep meaning of the word LIVING and how it can positively affect the actions you take on a daily basis.

Direct download: DPBFeb5_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

We've all heard sayings similar to "You have 2 ears and one mouth, use them proportionally." But the importance of listening goes well beyond just hearing what someone is saying.

Today's Daily DPB is all about why you might be losing car sales due to poor or inactive listening, and what you can do to turn it all around.

Direct download: DPB_Feb4_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Fighter pilots spend more time preparing to fly and debriefing the flight than they do in the air flying. Perhaps that's why they are able to execute very complex operations with the precision that they do. What would the impact on your business operations be if you spent more time preparing and planning than executing?

Direct download: DPB_Feb3.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

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