The Dealer Playbook

Opportunity follows attention, and when times are tough, it can be more difficult to capture the attention of your ideal audience. In today's episode, we're going to explore 10 ways you can get creative, and capture attention when your customers need it most.

Direct download: DPBMar31.mp3
Category:Business, Management & Marketing -- posted at: 7:00am PST

The most important thing you can do is control your thinking, your mindset, and where you focus your attention. During these unprecedented times, it's more vital than ever to control your response. Will you adapt and evolve or will you get stuck spinning your wheels? Luckily, there are so many solutions that you can implement that will help you experience growth.

Direct download: Mar_30_Mini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:03am PST

Tim Storey is an incredible motivation speaker who has helped thousands of people around the world discover their inner power. In today's Friday Fire, you'll hear something Tim said that can help you see straight and DOMINATE!

Direct download: Mar_27_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:07am PST

Jeff Bounds, Director of Automotive at Grant Cardone, shares timely and relevant insights about what your dealership should do during a market contraction. There are many unknowns when it comes to COVID-19, however, Jeff explains that there are specific actions that must be on your radar if you want to not only make it through but THRIVE on the other end.

Direct download: DPB_Mar_26_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:30am PST

Tough times have a unique way of helping us demonstrate our resilience, and today's Wednesday Word: GRIT.

Direct download: Mar_25_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Turn uncertainty and panic into clarity and focus. In today's episode, Michael shares three lessons that he learned during the economic crash of 2008 that helped his company THRIVE, not just survive.

Direct download: DPB_March24_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

There are specific actions you can take that will help you dominate not only when things are good, but during times of crisis. Listen to Tim Kintz best advice for car dealers when they need to increase their activity levels.

Direct download: Mar_23_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:02pm PST

DPB Gang, I hope you're staying safe and that your attitude is optimistic. During times of uncertainty, panic can often set in. My goal today is to share some hope and spark some creativity to help you build momentum and stay active during these crazy times. Today I'm sharing 5 ways to keep the momentum going during a crisis. Stay well!

Direct download: March_20_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

The car buying process can be simple, friendly, and enjoyable. Author, Tim Kintz shares his best advice about how to close and negotiate car deals in a way that is better for your customer.

Direct download: DPB_Tim_Kintz_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

The first rule of selling is to maintain a positive attitude. This week we're digging in to what happens as a result. With mass panic being perpetuated by the media amidst the coronavirus outbreak, one thing is for certain. Many will contract while those with a positive attitude can reach new ALTITUDE through strategic expansion.

Direct download: March_18_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:24pm PST

There are a lot of questions about how to face uncertainty in the retail car industry. As countries work around the clock to contain and limit the spread of COVID-19, lockdowns are beginning to worry many dealers. In this episode, we talk about the importance of taking actions that will help fortify your dealership against uncertainty.

Direct download: DPB_March_17_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:28am PST

With the recent outbreak of the coronavirus, this episode couldn't be more timely. Customers are going to be spending more time at home, which will highlight their preferred way to shop for a vehicle. Having said that, there are certain ways that doubt is introduced to the buying process once they start working with us. Find out how to eliminate customer doubt and provide a frictionless car buying experience.

Direct download: M16_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 11:31am PST

Are you afraid of failure? Are you hesitant to try new things or execute on new ideas because you aren't sure how things will pan out? Perhaps you feel a lot of pressure from senior leaders or co-workers. Whatever the case may be, this quote from Michael Jordan will hopefully shift your paradigm and unleash the inner beast!

Direct download: DPB_March_13.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

David Steinberg, CEO and Founder at foureyes, shares his unique perspective about how car dealers can eliminate friction points in the car purchase journey. Every day, customers are choosing to work with car dealerships that provide an exceptional car-buying experience. Either that or they walk away from the deal because of long wait times, unreasonable negotiation strategies, lack of interest, and a rushed process.

In this episode, pay close attention to what you can do to streamline the car buying process, eliminate friction, and provide an exceptional customer experience.

Direct download: DPB_DavidSteinberg_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

Having a positive attitude is essential to achieving success and enjoying life. Luckily, your attitude is a choice; it's within your control. The retail auto industry will take you through a range of emotions, both high and low. Having the right attitude will help you achieve accelerated success and leverage opportunities or get stuck in the status quo.

Direct download: Mar_11_Ep_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:46am PST

The retail auto industry loves a good "buzz" topic in which to sink our teeth. That's why today's episode is all about the next BIG thing that will help you keep the attention of your target audience and dominate in 2020. You're going to be shocked at how INFRONT of your face this is!

Direct download: DPB_March10_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:02am PST

As painful as it might be to hear, it's important to understand things from the customer's point of view as well as from your own. Sure, you need to sell vehicles, but does your process align with the different affinity programs that you're involved with? Afterall, a veteran that works a deal through USAA has specific expectations before they even arrive on the lot and it's important to make sure you are aware so that you can properly qualify their needs and subsequently over-deliver value to them.

Direct download: March9_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

I recently returned from Grant Cardone's 10X Growth Conference 2020 in Las Vegas, and was impressed by what Grant had to say about the importance of getting attention. Listen to this Friday Fire episode to learn about what Grant Cardone had to say.

Direct download: DPB_Mar6_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

In this episode of the podcast, we're going to look at the car purchase journey from the perspective of a customer, Xax Berry. Xax is a veteran and now a healthcare professional residing in Utah, USA.

Direct download: Mar5_Xax_Barry.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

One of the biggest challenges that auto dealers face; perhaps the reason why many continue to struggle, is because they fail to plan. The old way of doing things has led many to being underprepared for the new way of car shopping that customers expect. That's why this week's Wednesday Word is PLAN.

Direct download: March_4_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:12am PST

We grew up with everyone telling us to be more grateful, but why is that? In today's episode, Michael shares why the lack of gratitude might be killing your career in the retail car business. In addition, Michael shares a simple practice that you can implement immediately to help turn things around and accelerate your growth.

Direct download: DPB_March3_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

There's is more to search engines than just showing up in search results. Companies that are creative about utilizing the tools and resources that are provided for online business are going to win.

Direct download: MiniMar_2_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PST

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