The Dealer Playbook

You're thinking about the movie Braveheart, arent you? Knew it!

But how does the word "freedom" apply to the retail auto industry? When facing the challenge of an uncertain market, or when government regulations have us on lockdown or laid off, it's easy to believe that we've had our freedom taken from us.

Two definitions of the word freedom accurately convey the mindset that is vital to thriving, not merely surviving during these crazy times.

"The power of self-determination attributed to the will; the quality of being independent of fate or necessity."

"The state of not being subject to or affected by (a particular undesirable thing)."

If you've been struggling to recognize the abundance in opportunities during this global pandemic, it's time to start thinking in terms of freedom. Will you be affected by it, or will you adjust your actions to deflect "a particular undesirable thing continually?"

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: Apr_29_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:52am PST

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: April_28_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:10am PST

There's no doubt that COVID-19 has had a tremendous impact on retail dealers' ability to sell vehicles. Having said that, there are still activities with which you can engage in order to keep potential and current customers engaged, and fortify the relationship. That's the approach that Greg Churchill is taking at his three dealerships, among other things.

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: MINIApr_27_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 11:42am PST

Even when you feel like everything has been taken away from you; that you've lost control, it's important to remember that there is still MUCH that you can do. In today's Friday Fire, Michael shares an inspirational quote from Martin Luther King Jr. which accurately depicts how much control you maintain if you're able to shift your perspective. Car dealers have seen a drop in sales over the past few months due to COVID-19, but that doesn't mean there isn't a lot you can still do to gain an advantage during these times.

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: April_24_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:52am PST

Greg Churchill has the unique vantage point of operating dealerships in the United States and Canada. Three different regions, with three different regulatory responses to the COVID-19 pandemic. With magnetizing positivity and optimism, Greg shares his wisdom and perspective about what his operation is doing to adapt, evolve and innovate during the downtime.

Remaining calm and leveraging what matters most is the key to weathering the storm. During this time, dealership owners and leaders need to have a clear vision about what they can do to continue building momentum even when the analysts and gurus say it's impossible.

Are you ready to get creative during these uncertain times? Looking for activities that will help you build momentum even if your dealership is on lockdown? Download Michael's free eBook, ""March Forward,"" which provides tangible ways you can do just that even in volatile markets.

Direct download: Greg_Churchill_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:38am PST

What is your dealership doing to gain an advantage during times of uncertainty? Sure, COVID-19 rocked our industry, but there are still actions you can take each day to ensure that your rebound is strong and innovative. Defined as "a condition or circumstance that puts one in a favorable or superior position," the word advantage perfectly explains the opportunity that today's scenario has provided each of us in the car industry.

Direct download: DPBApr22_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:26am PST

The retail auto industry has no shortage of opinions, gurus and anti-gurus; all with competing opinions. The news is blasting out doom and gloom messaging 24/7, and social media is like a truck stop bathroom stall. Many dealers are struggling to know how to manage the information overload, and more importantly, what they can do to move forward. Michael shares his top three tips that can help anyone deal with information overload, get more clarity, and move forward with intention.

Direct download: April_21_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:27am PST

While content creation can be time consuming, it still proves to be one of the best ways to move customers through the value journey to a purchase decision. In this week's powerbomb, Robert Wiesman shares his advice about how to balance quality vs. quantity and how to save time by repurposing your old content to maintain omnipresent for your audience.

Direct download: MINI_APR_20_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:49am PST

Former Disney CEO, Bob Iger is arguably one of the most intelligent and forward thinking business leaders of our day. He's largely responsible for the massive Diseny expansion in the Marvel and Star Wars universe as well as expanding the companies operations around the world. In today's Friday Fire episode, Michael Cirillo shares a quote that is especially applicable to retail auto dealers during the uncertain market conditions related to COVID-19.

Direct download: April17_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 1:21pm PST

For all of the OG Dealer Playbook listeners, today's guest is a blast from the past. Former co-host, producer, and one of my best friends, Robert Wiesman (formerly "Your Hyundai Guy"), joins the show to talk about everything going on around COVID-19 and what dealers can do from a content marketing perspective to stay ahead of the curve.

Since co-hosting The Dealer Playbook, Robert has gone on to help dozens of business owners develop and produce content strategies that get attention, and drive business opportunities. Most notably, his work with Ryan Stewman, AKA "The Hardcore Closer," has helped the brand fortify and grow a substantial audience.

Retail vehicle dealers need to attract and keep the attention of their target audience. Content marketing for car dealers is still one of the most proven and effective ways to do just that.

Know you need a content strategy, but don't have the time or complete knowledge to put it into action? Michael's agency, FlexDealer, helps dealerships around the world strategize, create, and implement content that brings a continuous flow of fresh eye-balls, leads, and sales opportunities.

Direct download: DPB_RobertWiesman_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:43am PST

Vision is more than just being able to see. It's the ability to think about and plan the future with imagination or wisdom, and in this episode of The Wednesday Word, that's precisely the topic of conversation.

In today's uncertain economy, it's more important than ever to be able to think clearly; to pause when needed to make sure that you can leverage your wisdom. The wisdom you have gained from experience; past downturns in the market can help you formulate the precise actions you must take to not only get through today's challenges but thrive on the other side.

Direct download: Apr_15_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:28am PST

Are you feeling stressed because you're not quite sure how to promote your dealership during these crazy times? The DPB community has been pouring over their quesitons, and it today's episode Michael Cirillo shares three steps you can take to attract, engage, and convert vehicle buyers at lightning speed.

Direct download: DPB_April14_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:27am PST

What should dealers be doing to build relationships with their customers even when things have slowed down? In this week's powerbomb, Andrew Rains from AutomotiveMastermind shares his perspective about some of the best ways to continue moving forward even during a global pandemic.

Direct download: DPBMiniApr13_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:15am PST

In this episode of Friday Fire, Michael reads excerpts from an article written by Carolyn Centeno Milton titled, "Fear Shrinks Your Brain and Makes You Less Creative."

Direct download: DPB_April10_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:15am PST

Andrew Rains is the Chief Commercial Officer of Automotive Mastermind, and shares data from their research about how to best help customers during the COVID-19 health crisis.

Direct download: DPB_AndrewRains_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:08am PST

Ever heard the saying, "Never waste a good recession?" - In today's Wednesday Word David Bradley and Michael Cirillo deconstruct the mean and application of the word MASTER and how it can help you make the most out of the market as we know it today.

Direct download: Apr_8_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:32am PST

Never waste a good recession. Think about it. You're probably accomplishing more now under pressure then you thought you were capable of. In today's episode, Michael shares his proven process for achieving more at an accelerated rate.

Direct download: DPB_April7_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:07am PST

What would you do if you had to start all over? Today's powerbomb is directly applicable to today's circumstances. Many professionals are finding that they need to start over or reinvent themselves during the COVID-19 pandemic. Regardless of what the news or other media outlets suggest, there acres of diamonds (opportunities) within your field of view.

Direct download: Apr_6_Mini_mixdown_01.mp3
Category:Business, Management & Marketing -- posted at: 12:43pm PST

Fran Taylor is the Godfather of creative car selling and prospecting. He joins Michael, but this time, they're talking about how to make $200,000/k per year your first year in the industry.

Direct download: DPB_Fran_Taylor_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:10am PST

Today's Wednesday Word is very timely as we are each faced with circumstances that will either propel us forward or bring us to a screeching halt. COVID-19 has leveled the playing field in many ways, especially because every person on the planet is impacted in some way or another.

Direct download: Apr1_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:04am PST

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