The Dealer Playbook

When it comes to buying a car, consumers have specific expectations. It's important now, in a post COVID world that car dealers pay special attention to the ways in which consumers which to purchase vehicles.

Max Zanan, founder of Max Zanan Dealer Services shares his wisdom about what dealers can do to sell cars the way consumers want to buy them. His vast experience in the retail auto industry as well as his work as a consultant and best selling author have contributed to a breadth of knowledge that retail dealerships can apply and thrive in a rapidly evolving marketplace.

Direct download: Max_Zaran_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 12:19pm PDT

It's time to start building out the tech behind the lead submission forms. Up to this point, digital retailing has been a clickbait title for a very disconnected process.

In this powerbomb, Andrew Lemoine shares why now is the time to adapt and evolve. Dealers need to innovate, and pay attention to car shopper wants and needs.

Direct download: DPB_Andrew_LemoineMINI-mixdown.mp3
Category:Business, Management & Marketing -- posted at: 11:53am PDT

Andrew Lemoine knows what it takes to climb the ladder in the retail car business. He's done it, and is proof that others can do it as well. He's worked as a sales professional, and worked his way to becoming a General Sales Manager, General Manager and now, Technology Founder.

Case in point: If you're struggling to know what you can do to grow in your career in the retail auto industry, Andrew's story will highlight some things you can do to climb the ladder.

Direct download: DPB_Andrew_Lemoine-mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:26am PDT

A big challenge in the retail auto industry is that we tend to look elsewhere for answers that are right in front of us. Sean Welsh explains how you can practicaly observe your current car buying process through the customer's eyes, in an effort to improve the experience they receive from digital to physical.

Direct download: DPB_-_Sean_Welsh_MINImixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:10am PDT

The Digital Retail conversation is getting heavier and heavier.

More dealers are wondering if they should jump on the bandwagon, or if the COVID pandemic has truly shifted us to a fully online model.

In today's episode, Sean Welsh, founder of Carbiz Done Better, shares the most important elements of selling cars that ring even more true in today's modern car shopping experience than ever before.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/sean-welsh

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: DPB_-_Sean_Welsh_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:00am PDT

Are you struggling because you know you're meant to achieve more in life, but can't seem to break through? It's like you feel that fire in your belly because you know that you can do so much more, but are somehow feeling held back?

Learn how Dean Smith recommends achieving your higher potential, and experiencing the satisfaction of living a fulfilled life and career!

Direct download: Dean_Smith_MINImixdown.mp3
Category:Business, Management & Marketing -- posted at: 12:00pm PDT

Hear the compelling story about how Dean Smith was able to forgive the man who murdered his mother.

In this episode, Michael interviews Dean to learn about the importance of forgiveness and how it translates to your career in the retail auto industry.

As it turns out, each of us is being held back because of scenarios, circumstances, people, and emotions that we can't let go. The retail auto industry isn't for the faint of heart, but you might be surprised at how much farther you can grow when you learn to let go of the people or things that have been hindering your potential.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/dean-smith

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: Dean_Smith_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There are still many dealerships throughout the world that do not have business development centers. In this week's powerbomb, Michael asks Shawn Armorer why that is, and what dealers should consider when implementing a BDC at their store.

Direct download: ShawnMini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:53am PDT

Shawn Armorer has committed his career's work to building BDC (business development) departments that function like a well-oiled machine. The result: a master at his craft - someone who knows exactly what it takes to make a BDC sing and generate millions of dollars in revenue.

Since his process is well-documented and clearly defined, Shawn is able to replicate it and has proven it's possible by doing so for one of the largest dealer groups in Canada, as well as other large dealership operations.

In this week's episode, Michael and Shawn discuss his process and what it takes to build a BDC that generates revenue and exceptional customer experiences.

Direct download: Shawn_Armorer_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:16am PDT

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