The Dealer Playbook

A big challenge in the retail auto industry is that we tend to look elsewhere for answers that are right in front of us. Sean Welsh explains how you can practicaly observe your current car buying process through the customer's eyes, in an effort to improve the experience they receive from digital to physical.

Direct download: DPB_-_Sean_Welsh_MINImixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:10am PDT