The Dealer Playbook

2020 has undoubtedly been a year that the retail automobile industry will never forget. Our sector faced a lot of uncertainty early on in the year and demonstrated how quickly we could adapt when faced with pressure.

This year serves as a testament to our resilience and perseverance as a whole. We've shown that we have what it takes to change.

Bill Zadeits, President of Cherokee Media Group (the publisher of the popular Auto Remarketing magazine and conference), explains that used vehicle sales, in particular, have helped stabilize the industry.

Retail prices for used vehicles have only deviated slightly from seasonal expectations, and many consumers are opting to purchase used cars over new. The demand appears to be quite stable amidst all of the instability we've faced due to the pandemic.

As you listen to this episode of The Dealer Playbook, consider how your store can leverage your used vehicle sales to help guide your market to a full recovery. Think about ways in which you can help fulfill customer expectations while also developing a relationship by which they become loyal and raving advocates of you and your process.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/bill-zadeits

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company.

Direct download: Bill_Z_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:38am PDT

Customers aren't going to put up with a lot of friction, especially as they seek to navigate the impact of COVID-19. In this episode, Herbert Anderson shares his best advice about how dealers can make their service departments more flexible while addressing the demands of the market.

Direct download: Herbert_Andreson_MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:36am PDT

Herb R. Anderson, CEO of DT Vendor Management, sees a massive opportunity for dealers worldwide. While many have either scaled back their marketing for new and used vehicles, Herb explains that there is much more predictability within the fixed operations.

Discover some creative ideas that you can implement to leverage the necessity of your fixed ops to generate recurring revenue for your store.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/dean-smith

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: Herbert_Andreson_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Is it possible to get results from social media branding? In this week's minisode, Jeff Hunter shares what it takes to put in an honest effort and see results.

Direct download: JeffHunter-MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 12:00pm PDT

Jeff Hunter, aka, “General Motors Jeff” has been gaining a lot of momentum with his personal branding efforts. As an active car sales professional at Prouse Chevrolet, Jeff has fully embraced the power of social media and video creation to help skyrocket his personal brand within the community of Sault Ste. Marie, Canada, and beyond.

In this episode, Jeff shares his experience and tips working with social media and video to build his personal brand and what you can do as well.

Direct download: Jeff_Hunter_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:30am PDT

Consumers are more comfortable making big purchases online. It’s the next step toward an evolved and modern online car shopping experience. 

While many car dealers are focused on giants like Vroom and Carvana, others realize that they have an even greater capability to own the market. As a local business, dealers have an advantage in building relationships and providing after-sales service and support. 

Listen to the full episode: http://www.thedealerplaybook.com/max-zanan

Direct download: MaxMINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:15am PDT

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