The Dealer Playbook

When it comes to disruption, retail dealers worry that Carvana's business model will continue to capture market share.

While it has proven to show signs of viability, recording over 200,000 units sold in 2019, there are many things car dealers can do to provide fantastic service and disruptive customer experience.

Direct download: Marco_Mini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:14am PDT

Marco Mentenuto is an Audi Brand Specialist with an inspiring story about crushing it as a car salesperson. His journey in the car industry started like many others, with no onboarding or car sales training.

That didn't stop Marco, though. He used it as fuel to power an impressive career as a car sales professional that has helped him build lasting relationships in his community and a book of business to match.

In this episode of The Dealer Playbook, listen carefully as Marco shares what you can do to crush it as a car salesperson and build a lifestyle, culture, and work environment that facilitates perpetual growth.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/marco-mantenuto

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your dealership marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Direct download: Marco_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:38am PDT

Car salespeople who create videos have a massive opportunity to stand out in their market. In this powerbomb episode, Jason Price shares some simple ways to overcome the fear of creating videos to dominate your career in the retail car business.

Direct download: Jason_Price_Mini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:00am PDT

Dealers worldwide see a significant uptick in appointments, shows, and closed deals because they stood out during the relationship-building process. The easiest way to stand out is by personalizing your communication with video.

In this episode, Jason Price, CEO of COVIDEO, joins Michael to share how you can leverage personalized video messages to stand out and make a lasting impression with your customers.

You'll learn simple ways to overcome early anxiety about appearing on video and creative ways to implement video in your sales, education, and relationship process.

Jason also shares practical advice about how dealers can improve their communication; to ensure customers are cared for appropriately.

Access the full show notes from this episode: http://www.thedealerplaybook.com/jason-price

Direct download: Jason_Prie_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Automation can be both a blessing and a curse in the business environment without proper implementation. Car dealers that rely heavily upon automation lack the human element of communication. Those that don't find themselves buried in manual work.

In this week's powerbomb episode, Marc Lavoie shares practical advice to help balance manual work and automation when it comes to sending emails.

Also, he shares how to increase your emails' open rate and ensure they don't get lost in your customer's inbox.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/marc-lavoie

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com

 

Direct download: MarcMINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 12:28pm PDT

Car sales professionals are missing out on deals because of poor follow up. That's the mission Marc Lavoie, founder of the Autobahn Academy, is on.

Mastering the follow-up process takes commitment and practice. Marc shares his best advice about what dealers can do today to improve their follow-up skills and win more residual business opportunities.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/marc-lavoie

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Direct download: Marc_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:52am PDT

There is a fixed belief in the retail car business that one must be active on all social platforms. In this episode, Audi Brand Specialist, Jennifer Worsley reveals why she chooses only to use Instagram, and how you can leverage the platform to grow your brand in car sales.

Among some of her best advice, selecting the platform that most interests you is far more critical than aimlessly trying to be present on them all. Also, finding your audience and making it about them is vital for growth.

Listen as Jennifer breaks down her best advice. Discover how simple and fun Instagram can be for growing your presence in the market. More importantly, be open to the ideas that come to your mind as you listen so that you can implement a strategy that works best for you.

From there, just go for it! Have fun and dominate!

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/jennifer-worsley Have questions, comments, or feedback?

Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company.

Direct download: Jennifer_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:10am PDT

During this rollercoaster of a year, car dealers have proven that they have what it takes to adapt and evolve.

Bill Zadeits shares that people (dealership employees) are why the market can recover from the pandemic-induced lockdowns of 2020.

That begs to ask an important question: What is your dealership doing today that will assist in the market recovery of buying and selling vehicles? What is one small change that will assist in explosive growth beyond this crushing year?

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/bill-zadeits

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company.

Direct download: BillMini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:32am PDT

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