The Dealer Playbook

Car dealerships that want to help their people grow must look for some critical attributes before handing out more money or promotions.

Louie Herron explains that it's essential for business owners to look for the level of willingness, desire, and aptitude that each employee has. After all, what's the point in investing your energy into someone that honestly doesn't want to grow?

That's not to suggest that the individual might never have the desire, but leaders must observe where their energy will go the furthest.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/louie-herron

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Direct download: HerronMini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 3:07pm PST

Louie Herron, a 25+ year veteran of the retail auto industry, shares valuable insights about what you can do to help people grow their careers to the next level in the car business.

One of the reasons why employee attrition is so high in the auto industry is the employees' inability to see career growth opportunities.

Louie started in the car business as a front-line sales professionals. Within 15 years, he owned his first franchise store and went on to own two more franchises.

His mission today, through Sales To CEO University, is to help car sales professionals go from sales to management, management to GM, and GM to partner/dealer principal. He is empowering retail auto professionals to learn the skills they need to go from one phase of their career to the next.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/louie-herron

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Direct download: Herron_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:34am PST

Do all customers want a digital retail option? Michelle Denogean explains that it's important to offer flexible options that match the expectations of various customers.

More importantly, Michelle encourages that the digital experience and in-store experience must align. There is nothing worse than putting a message out online that you can't deliver in person.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/michelle-denogean

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Direct download: Michelle_Mini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:33am PST

Michelle Denogean, CMO at Roadster, is no stranger to the tech industry. From working with popular online dating platforms to real estate and now automotive, Michelle's understanding of what moves consumers to action helps thousands of retail auto dealers across the USA and Canada.

During our conversation, Michelle provides practical ways that car dealers can leverage technology to increase productivity and profitability. We explore how dealers can implement technology solutions more effectively and how to measure the results.

In our exclusive DPB PRO segment, available to my private FB group (https://www.facebook.com/groups/dpbpro) - I ask Michelle how to justify more technology in an already tech-heavy industry. Be sure to join the group to get that answer!

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/michelle-denogean

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

 

Direct download: Michelle_mixdown2.mp3
Category:Business, Management & Marketing -- posted at: 10:28am PST

When you're not the majority, you have to think about altering your perspective to fit into the widely adopted norm.

While seeing things from another person's point of view is a valuable business trait, it also represents a significant setback regarding diversity and inclusion in the workplace.

Open conversations about diversity and inclusion in the workplace can help heal generations-old wounds while creating a culture that allows all to achieve success.

Listen as Michael and Kerri Wise from TrueCar discuss diversity and inclusion in the workplace in an open, caring, and honest way. Examine ways to have the same level of tender conversation with those in your circle of influence.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/kerri-wise

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Direct download: KerryMini.mp3
Category:Business, Management & Marketing -- posted at: 12:00pm PST

2020 has been a year of civil unrest. We've witnessed protests and riots, all of which stem from a lack of empathy and understanding. The unfortunate side effect is the barrier of ignorance and not knowing how to approach diversity and inclusion at home, at work, and play.

Kerri Wise, the VP of communications at TrueCar and Cofounder of WOCAN (Women of Color Automotive Network), is a tremendous advocate for helping the retail car industry understand this sensitive topic.

In this episode, Kerri and Michael tackle some sensitive topics to break down the stigmas associated with diversity and inclusion. They demonstrate that you can have a productive, constructive, and fun conversation that lifts and illuminates, rather than divides and fuels anger and hate. Pay close attention to Kerri's wisdom about leadership, diversity in the workplace, and what you can do to be more inclusive at your dealership and in your community.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/kerri-wise

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

 

Direct download: Kerry_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:26am PST

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