The Dealer Playbook

Do all customers want a digital retail option? Michelle Denogean explains that it's important to offer flexible options that match the expectations of various customers.

More importantly, Michelle encourages that the digital experience and in-store experience must align. There is nothing worse than putting a message out online that you can't deliver in person.

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Direct download: Michelle_Mini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:33am PST