The Dealer Playbook (Business, Management & Marketing)

Hear the compelling story about how Dean Smith was able to forgive the man who murdered his mother.

In this episode, Michael interviews Dean to learn about the importance of forgiveness and how it translates to your career in the retail auto industry.

As it turns out, each of us is being held back because of scenarios, circumstances, people, and emotions that we can't let go. The retail auto industry isn't for the faint of heart, but you might be surprised at how much farther you can grow when you learn to let go of the people or things that have been hindering your potential.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/dean-smith

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: Dean_Smith_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There are still many dealerships throughout the world that do not have business development centers. In this week's powerbomb, Michael asks Shawn Armorer why that is, and what dealers should consider when implementing a BDC at their store.

Direct download: ShawnMini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:53am PDT

Shawn Armorer has committed his career's work to building BDC (business development) departments that function like a well-oiled machine. The result: a master at his craft - someone who knows exactly what it takes to make a BDC sing and generate millions of dollars in revenue.

Since his process is well-documented and clearly defined, Shawn is able to replicate it and has proven it's possible by doing so for one of the largest dealer groups in Canada, as well as other large dealership operations.

In this week's episode, Michael and Shawn discuss his process and what it takes to build a BDC that generates revenue and exceptional customer experiences.

Direct download: Shawn_Armorer_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:16am PDT

Dean Evans shares his experience working through various phases of economic struggles, and shares what car dealers can do when that happens.

Direct download: DeanMini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:00am PDT

Dean Evans is the CMO of Cars and has an impressive resume filled with vast marketing experience. In particular, Dean shares his digital marketing success recipe, aka "bottom-up performance marketing," which includes 5 steps that car dealers can take in a post-COVID retail environment.

Direct download: Dean_Evans_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:56am PDT

The retail automotive industry is adapting and evolving at an accelerated rate. What would have, perhaps, taken several years to theorize, implement, iterate, and polish, happened within a matter of months during the COVID-19 pandemic. Dealers have demonstrated that they have what it takes to adapt to the demands of the market by pursuing virtual alternatives to a traditional in-person process.

Others have struggled to adapt. They struggle with the discomfort associated with trying something new and failing. In this powerbomb, David Kain and Michael Cirillo discuss the importance of getting started, and gaining clarity on the move, rather than waiting for the perfect climate to get started.

Direct download: KainMini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 12:59pm PDT

David Kain's experience in the retail automotive industry speaks for itself. As the co-founder of Forddirect.com, David has been both a general manager and managing partner of the Kain family, Jack Kain Ford. With the shift in business process post-COVID, David joins the show to share some creative ways that dealers can embrace remote retailing, and leverage existing technology to provide a seamless "touchless" vehicle retail experience.

Direct download: David_Kain_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:25am PDT

Scott Simons, Dealer Principal at CMA Valley Dealerships has a contagious optimism that acts as the foundation for how his dealerships serve in the community. In this episode, listen to Scott's story, and how it has played a role in helping him develop who he is today.

The big question from this episode has to do with exploring your past to identify the lessons that have helped or can help you become who you want to be in life, and in your career in the retail auto industry.

Direct download: ScottMini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 12:15pm PDT

Dealer Principal, Scott Simons, shares his inspiring story and how car dealers can make the best of any circumstance. While the COVID-19 pandemic forced them to alter their operations dramatically, Scott and his team at CMA Valley's dealerships continued to innovate and discover new ways of serving the community.

Direct download: Scott_Simons_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:42am PDT

If the obsession is always monetary, the fulfillment will never come. Why? When you're optimizing for something that, if not managed properly, can be a big stress and distraction, you won't get the feeling of fulfillment which serves as a larger measuring stick for success.

We hear it time and again from industry leaders. We learn from their experience that when they finally achieved the number they thought would change their life, that their life hadn't really changed the way they thought.

Don't misunderstand, money is not evil, and, as a business, there needs to be a healthy focus on it. If it's all your obsessed about, then you might find it becomes a hindrance to your overall organizational progress.

Direct download: MollyMINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:55am PDT

One of the most influential minds of our time, Elon Musk is responsible for much of the technology, software, and companies that are at the forefront of evolution. It's with that perspective that Elon has garnered the wisdom that leads us to today's Friday Fire episode of the show. Michael shares a quote by Elon Musk that, when applied to the context of your situation, will help you get to the next level in your career. Think about what's in your control, and what you can do to take bigger, bolder, and more calculated actions as you fight to achieve your definition of success. Whatever you do, be the actor - not acted upon.

Direct download: June_5_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:15am PDT

When it comes to creating, optimizing, and managing Facebook ads, Molly Pittman is at the top of the game. In fact, many of the world's top ad buyers and strategists have likely learned from her. But today's episode of The Dealer Playbook is not what you'd expect. It's not about Facebook ads for car dealers at all. Rather, it's an enriching conversation that explores the importance of focusing on your mission.

Each dealership on the planet is unique. No two are alike, not even if you're in the same dealer group. There is a real pulse (or lack of one) that runs deep in a dealership and that determines how scalable, and how impactful the business can be. Why do some dealerships make more money? Why are some able to whether uncertainty better than others? All of these topics and more are discussed in this conversation with Molly Pittman, the CEO of Smart Marketer.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: Molly_Pittman_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:58am PDT

When it comes to the word "attraction" and business, many immediately think of the famous "law of attraction." In today's episode of the show, Michael Cirillo and David Bradley investigate how you can grasp the deeper meaning of the word attraction, and how you can apply it to your career in the retail auto industry.

Direct download: Next_Wed_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:55am PDT

There's a lot of talk about how dealerships will evolve in a post COVID world. As economies are slowly opening, and consumers return to purchase vehicles, there are many struggling to figure out what path they should take in order to really dominate. Michael shares advice written in his #1 best-selling book, "Don't Wait, DOMINATE!" which are as relevant (if not more) today as when the book was first published. If your dealership wants to stand out rather than get lost in the mix, it's important to make sure you evolve with the demands of the market, not necessarily other competing dealerships.

Direct download: June_2_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:16am PDT

Is your profit and loss statement telling you the whole story about the true costs of running your dealership? Often when dealerships struggle to track profit, they forget about ancilliary expenses that add up and stifle growth. In today's powerbomb episode, Michael and Juan explore what expenses should be tracked in order to get a clearer picture about profitability and expenses.

Direct download: JuanMini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

How many times have you written off a deal because it was too easy to blame the deal going south on a grumpy customer? What about a "tire kicker", "know-it-all", or the miscellany of nicknames we assign those that don't see very interested in working a deal?

What if there was a way to switch things around so that you had the control you needed in order to build a relationship and determine the legit possibility of doing business?

American businessman and philanthropist, William Clement Stone knew a thing or two about sales but also about the power of having a positive mental attitude. He co-authored a book with Napoleon Hill titled, "Success Through A Positive Mental Attitude," so the quote Michael Cirillo shares today should come as no suprise.

"Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect."

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: May_29_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:24am PDT

You've heard the old saying about the few things that are certain in life, taxes being one of them. In this episode, Michael is joined by Juan Pena from MBAF who shares a load of dealership accounting best practices.

Got a question for Michael? Call our voicemail: (780) 306-2021 for a chance to be featured on the show.

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: DPB_Juan_Pena_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 1:06pm PDT

Something that you have more of than you realize. Have you ever felt like you were running out of energy, only to find that a change in circumstances revitalized you? In today's episode of The Wednesday Word, Michael Cirillo and David Bradley discuss the importance of energy and how you kind tap into unlimited amounts of it.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: May_27_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:52am PDT

Sure, talking about the importance of a corporate mission isn't as sexy sounding as the silver bullet promise of instant results, but there's a reason why some dealers make big money for longer while others seem to struggle month after month.

With a massive curve ball thrown at car dealers around the world in 2020, many are starting to focus on the business items that matter most. In today's episode we're exploring why having a mission for your dealership will help you stay focused, have clarity, and eliminate the competitive landscape from what you're aiming to achieve.

Does your dealership have a mission? Is it something everyone on the team understands, enjoys, and is passionate about? If not, you could be doing serious damage to your bottom line. Luckily, you can turn things around.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: May_26_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:16am PDT

Certified pre-owned vehicles can solve a lot of problems in the retail auto industry post COVID-19. While OEMs have released many enticing new vehicle programs, CPO vehicles can help with the supply and demand issues the OEMs face with production delays or closed facilities for new vehicles. Jasen Rice, from Lotpop Inc. shares that if OEMs released incentives for CPO vehicles, there would be a residual positive impact on the market by helping car shoppers get good vehicles for less, while also help dealers cycle their inventory.

What do you think? Should the OEMs release incentives to make purchasing CPO vehicles more enticing to car shoppers? Would it help your dealership?

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: MiniMay25_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:09am PDT

Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce. She has led massive revenue-producing divisions for startups and Fortune 500 companies which is why car sales people around the world need to pay attention to her wisdom.

In this episode of Friday Fire, Michael shares his commentary about Tiffani's famous quote, "How you sell matters. What your process is, matters. But how your customers feel when they engage with you matters more."

Think about how you can apply this to your career in the car business, and how it applies to increasing the lifetime value of your customer base. As a car sales professional, you're able to do more than just spew off features and benefits. You can build real relationships that span generations.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: May_22_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 12:00pm PDT

When it comes to moving pre-owned inventory and running a lean and mean car operation, no better name comes to mind than Jasen Rice from Lotpop Auto. Jasen is a master at helping dealers move more used vehicle inventory, preserving profits, and maintaining the right level of inventory.

In today's episode of The Dealer Playbook podcast, Jasen and Michael talk about the reality that the used car market may just be the saving grace the retail auto industry needs to recover from the COVID-19 pandemic.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: May_21_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:15am PDT

Whether you are new to selling cars or are a seasoned vet of the retail automotive industry, there is one thing that is certain. Each of us need to constantly level up our skill in order to stay ahead of the curve. In today's Wednesday Word, Michael Cirillo and David Bradley discuss the meaning of the word "Skill" and how you can apply to your career in the car business.

The COVID-19 pandemic provided an amazing opportunity for car dealers to acquire new education and hone their skills in order to match the ever-evolving demands of the market. Those that chose to sit idly, waiting for "normal" to return will be sadly left behind from those that took the opportunity to learn, practice, and grow.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: May_20_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:45am PDT

The retail automotive industry is filled with buzzwords and buzz-topics. Just a year ago (at time of recording this), the topic of disruption was the craze. Today, it's digital retailing. If you're listening to this at time of publish or some time in the future, it's almost certain that there will be many more buzz topics to digest. Having said that, the dealers who get scrappy and who get creative by leveraging existing resources in a new way will always stand out in front for consumers, as long as they are keenly interested in fulfilling the car shoppers desires.

Robert Karbaum from Kijiji Autos Canada shares his vantage point about how some dealers are choosing to get creative, while building momentum in their business.

Ask yourself: What resources do I already have in my possession that can be leveraged in a different way? Am I leveraging my website, Google My Business, and social platforms to demonstrate our post COVID-19 process? Am I shifting my message to align with what consumers care about today?

Whatever you do, don't sit idle hoping that things will return to pre-COVID normal. Get creative and innovate with resources in your control.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: My_18_MINI_mixdown-2.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Oprah Winfrey is one of the most iconic female business leaders and media magnates of all time. Her empire is vast, her influence; profound. She has impacted millions of men, women, and children many times over and continues to spread her positive message.

But what can car dealers learn from Oprah? That's the topic of today's Friday Fire episode of The Dealer Playbook. Michael Cirillo shares a quote by Oprah Winfrey that will help shape the actions you take at your dealership, with your people, and amongst your co-workers.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillon on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: May_15_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:48am PDT

The team at Kijiji Autos has a long-standing tradition of showing support for the retail dealership community, not just when times are good, but also when challenging times arise. In today's episode of The Dealer Playbook, Michael sits down with Robert Karbaum (yes that's his real name!) to discuss creative ways that dealers in Canada have shown support for their communities while also getting creative with their business efforts.

If there is one thing that's clear, it's that the retail automotive community is tough. They are resilient. They help drive the economy forward, keep it stable through volatility, and have demonstrated time and time again that they have what it takes to not just survive, but thrive!

Simple ideas like showing a badge on your vehicles that lets customers know you are taking all safety precautions can go a long way to creating peace of mind. Car shoppers are still in the market, and dealers that demonstrate their process will leap forward ahead of the competition.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Direct download: Robert_Karbaum_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:19am PDT

There's a reason why some car sales professionals were able to keep building their business during COVID-19 while others struggled to figure things out. There's a reason why some, even though they were furloughed maintained an optimistic and hopeful outlook that helped them, their family, and their dealership. Mindset is the focus of today's Wednesday Word because it truly is the difference between surviving and thriving in the automotive industry.

In this episode of The Dealer Playbook, you'll learn why the word "Mindset" is so important, and how you can shift your mindset to produce amazing results in your career and life.

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillon on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Direct download: May_13_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:37am PDT

Maybe you're new to the car business or are just looking for new ways to grow in your position within the dealership. In today's episode, Michael breaks down a concept that will help you grow your car sales like crazy while also building relationships of trust. When it comes to perpetual growth, VAFU will help create an endless stream of repeat and referral business while making you the trusted brand of choice in your community.

Value Added Follow Up means that you're reaching beyond the canned emails, messenger and chat bots, and other forms of automated follow up. It means that you are thinking more about individuals needs and following up with more meaningful messages and actions. In today's episode, Michael gives examples of how you can achieve this in your car sales business.

Full show notes and resources can be found here: http://www.thedealerplaybook.com/episodes

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn @michaelcirillo

Direct download: May_12_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:32am PDT

Ever wonder why some retail professionals always seem to win while others are stuck in a rut? As much as we'd like to believe that tactics alone will help car dealers succeed, there is so much to be said of consistency in following a strategy. In this episode of The Dealer Playbook, Michael Cirillo and Frank J. Lopes explore what the power of consistency, if following a strategy, can do for your dealership, especially as we seek to rebuild from the COVID-19 pandemic.

Got a question for Michael Cirillo? Call our voicemail: (780)306-2021 for a chance to be featured on the show.

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review. Visit thedealerplaybook.com for even more free resources and tips to help grow your career in the retail automotive industry.

Direct download: May_11_MINI_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:23am PDT

President Barrack Obama has a famous quote that speaks to the simplicity and effectiveness of building hope, and building a legacy. Retail car dealers have an amazing opportunity within their community to reach out and exemplify the power of service, building hope, and building relationships of trust through serving others.

Got a question for Michael? Call our voicemail: (780) 306-2021 for a chance to be featured on the show.

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: May_8_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:52am PDT

Frank J Lopes is known for his straight-shooter, no-nonsence approach to organizational achievement. In this episode of the podcast, Frank and Michael discuss concepts that he shares in his new book, "The 7 Minute Setup" and how dealerships can use this time (during COVID-19) to focus on what matters most.

Got a question for Michael? Call our voicemail: (780) 306-2021 for a chance to be featured on the show.

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: Frank_Lopes_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:04am PDT

The biggest difference between those that succeed and those that remain still is the topic of today's Wednesday Word. When you look at GOAT athletes like Michael Jordan or Wayne Gretzky, they tend to have one thing in common - discipline. They are disciplined in their mindset, their training, their practice, their game. Compare that to the most successful business leaders, sales professionals, or anyone that has achieved something spectacular and you quickly realize that discipline is the key.

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: May_6_Ep_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:42am PDT

Now that we've had a solid 50 - 60 days of COVID-19 discussions under our belts, it's time to move on. As human beings, we are built to move forward, not back. In today's episode, Michael shares his ideas about what dealerships should be doing now; where they should focus their marketing attention, and what makes sense now that dealerships around the world are opening their sales departments post COVID.

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: May_5_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 1:17pm PDT

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: May_1_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:40am PDT

You're thinking about the movie Braveheart, arent you? Knew it!

But how does the word "freedom" apply to the retail auto industry? When facing the challenge of an uncertain market, or when government regulations have us on lockdown or laid off, it's easy to believe that we've had our freedom taken from us.

Two definitions of the word freedom accurately convey the mindset that is vital to thriving, not merely surviving during these crazy times.

"The power of self-determination attributed to the will; the quality of being independent of fate or necessity."

"The state of not being subject to or affected by (a particular undesirable thing)."

If you've been struggling to recognize the abundance in opportunities during this global pandemic, it's time to start thinking in terms of freedom. Will you be affected by it, or will you adjust your actions to deflect "a particular undesirable thing continually?"

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: Apr_29_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:52am PDT

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: April_28_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:10am PDT

There's no doubt that COVID-19 has had a tremendous impact on retail dealers' ability to sell vehicles. Having said that, there are still activities with which you can engage in order to keep potential and current customers engaged, and fortify the relationship. That's the approach that Greg Churchill is taking at his three dealerships, among other things.

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: MINIApr_27_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 11:42am PDT

Even when you feel like everything has been taken away from you; that you've lost control, it's important to remember that there is still MUCH that you can do. In today's Friday Fire, Michael shares an inspirational quote from Martin Luther King Jr. which accurately depicts how much control you maintain if you're able to shift your perspective. Car dealers have seen a drop in sales over the past few months due to COVID-19, but that doesn't mean there isn't a lot you can still do to gain an advantage during these times.

Enjoying the podcast? Be sure to click that subscribe button and leave an honest review! Want even more free tools and resources, head over to http://www.thedealerplaybook.com/ and sign up for our newsletter to get Michael's latest free tools and resources.

Direct download: April_24_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:52am PDT

Greg Churchill has the unique vantage point of operating dealerships in the United States and Canada. Three different regions, with three different regulatory responses to the COVID-19 pandemic. With magnetizing positivity and optimism, Greg shares his wisdom and perspective about what his operation is doing to adapt, evolve and innovate during the downtime.

Remaining calm and leveraging what matters most is the key to weathering the storm. During this time, dealership owners and leaders need to have a clear vision about what they can do to continue building momentum even when the analysts and gurus say it's impossible.

Are you ready to get creative during these uncertain times? Looking for activities that will help you build momentum even if your dealership is on lockdown? Download Michael's free eBook, ""March Forward,"" which provides tangible ways you can do just that even in volatile markets.

Direct download: Greg_Churchill_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:38am PDT

What is your dealership doing to gain an advantage during times of uncertainty? Sure, COVID-19 rocked our industry, but there are still actions you can take each day to ensure that your rebound is strong and innovative. Defined as "a condition or circumstance that puts one in a favorable or superior position," the word advantage perfectly explains the opportunity that today's scenario has provided each of us in the car industry.

Direct download: DPBApr22_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:26am PDT

The retail auto industry has no shortage of opinions, gurus and anti-gurus; all with competing opinions. The news is blasting out doom and gloom messaging 24/7, and social media is like a truck stop bathroom stall. Many dealers are struggling to know how to manage the information overload, and more importantly, what they can do to move forward. Michael shares his top three tips that can help anyone deal with information overload, get more clarity, and move forward with intention.

Direct download: April_21_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:27am PDT

While content creation can be time consuming, it still proves to be one of the best ways to move customers through the value journey to a purchase decision. In this week's powerbomb, Robert Wiesman shares his advice about how to balance quality vs. quantity and how to save time by repurposing your old content to maintain omnipresent for your audience.

Direct download: MINI_APR_20_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:49am PDT

Former Disney CEO, Bob Iger is arguably one of the most intelligent and forward thinking business leaders of our day. He's largely responsible for the massive Diseny expansion in the Marvel and Star Wars universe as well as expanding the companies operations around the world. In today's Friday Fire episode, Michael Cirillo shares a quote that is especially applicable to retail auto dealers during the uncertain market conditions related to COVID-19.

Direct download: April17_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 1:21pm PDT

For all of the OG Dealer Playbook listeners, today's guest is a blast from the past. Former co-host, producer, and one of my best friends, Robert Wiesman (formerly "Your Hyundai Guy"), joins the show to talk about everything going on around COVID-19 and what dealers can do from a content marketing perspective to stay ahead of the curve.

Since co-hosting The Dealer Playbook, Robert has gone on to help dozens of business owners develop and produce content strategies that get attention, and drive business opportunities. Most notably, his work with Ryan Stewman, AKA "The Hardcore Closer," has helped the brand fortify and grow a substantial audience.

Retail vehicle dealers need to attract and keep the attention of their target audience. Content marketing for car dealers is still one of the most proven and effective ways to do just that.

Know you need a content strategy, but don't have the time or complete knowledge to put it into action? Michael's agency, FlexDealer, helps dealerships around the world strategize, create, and implement content that brings a continuous flow of fresh eye-balls, leads, and sales opportunities.

Direct download: DPB_RobertWiesman_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:43am PDT

Vision is more than just being able to see. It's the ability to think about and plan the future with imagination or wisdom, and in this episode of The Wednesday Word, that's precisely the topic of conversation.

In today's uncertain economy, it's more important than ever to be able to think clearly; to pause when needed to make sure that you can leverage your wisdom. The wisdom you have gained from experience; past downturns in the market can help you formulate the precise actions you must take to not only get through today's challenges but thrive on the other side.

Direct download: Apr_15_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:28am PDT

Are you feeling stressed because you're not quite sure how to promote your dealership during these crazy times? The DPB community has been pouring over their quesitons, and it today's episode Michael Cirillo shares three steps you can take to attract, engage, and convert vehicle buyers at lightning speed.

Direct download: DPB_April14_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:27am PDT

What should dealers be doing to build relationships with their customers even when things have slowed down? In this week's powerbomb, Andrew Rains from AutomotiveMastermind shares his perspective about some of the best ways to continue moving forward even during a global pandemic.

Direct download: DPBMiniApr13_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:15am PDT

In this episode of Friday Fire, Michael reads excerpts from an article written by Carolyn Centeno Milton titled, "Fear Shrinks Your Brain and Makes You Less Creative."

Direct download: DPB_April10_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:15am PDT

Andrew Rains is the Chief Commercial Officer of Automotive Mastermind, and shares data from their research about how to best help customers during the COVID-19 health crisis.

Direct download: DPB_AndrewRains_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:08am PDT

Ever heard the saying, "Never waste a good recession?" - In today's Wednesday Word David Bradley and Michael Cirillo deconstruct the mean and application of the word MASTER and how it can help you make the most out of the market as we know it today.

Direct download: Apr_8_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:32am PDT

Never waste a good recession. Think about it. You're probably accomplishing more now under pressure then you thought you were capable of. In today's episode, Michael shares his proven process for achieving more at an accelerated rate.

Direct download: DPB_April7_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 9:07am PDT

What would you do if you had to start all over? Today's powerbomb is directly applicable to today's circumstances. Many professionals are finding that they need to start over or reinvent themselves during the COVID-19 pandemic. Regardless of what the news or other media outlets suggest, there acres of diamonds (opportunities) within your field of view.

Direct download: Apr_6_Mini_mixdown_01.mp3
Category:Business, Management & Marketing -- posted at: 12:43pm PDT

Fran Taylor is the Godfather of creative car selling and prospecting. He joins Michael, but this time, they're talking about how to make $200,000/k per year your first year in the industry.

Direct download: DPB_Fran_Taylor_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:10am PDT

Today's Wednesday Word is very timely as we are each faced with circumstances that will either propel us forward or bring us to a screeching halt. COVID-19 has leveled the playing field in many ways, especially because every person on the planet is impacted in some way or another.

Direct download: Apr1_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:04am PDT

Opportunity follows attention, and when times are tough, it can be more difficult to capture the attention of your ideal audience. In today's episode, we're going to explore 10 ways you can get creative, and capture attention when your customers need it most.

Direct download: DPBMar31.mp3
Category:Business, Management & Marketing -- posted at: 7:00am PDT

The most important thing you can do is control your thinking, your mindset, and where you focus your attention. During these unprecedented times, it's more vital than ever to control your response. Will you adapt and evolve or will you get stuck spinning your wheels? Luckily, there are so many solutions that you can implement that will help you experience growth.

Direct download: Mar_30_Mini_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:03am PDT

Tim Storey is an incredible motivation speaker who has helped thousands of people around the world discover their inner power. In today's Friday Fire, you'll hear something Tim said that can help you see straight and DOMINATE!

Direct download: Mar_27_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 7:07am PDT

Jeff Bounds, Director of Automotive at Grant Cardone, shares timely and relevant insights about what your dealership should do during a market contraction. There are many unknowns when it comes to COVID-19, however, Jeff explains that there are specific actions that must be on your radar if you want to not only make it through but THRIVE on the other end.

Direct download: DPB_Mar_26_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 10:30am PDT

Tough times have a unique way of helping us demonstrate our resilience, and today's Wednesday Word: GRIT.

Direct download: Mar_25_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Turn uncertainty and panic into clarity and focus. In today's episode, Michael shares three lessons that he learned during the economic crash of 2008 that helped his company THRIVE, not just survive.

Direct download: DPB_March24_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There are specific actions you can take that will help you dominate not only when things are good, but during times of crisis. Listen to Tim Kintz best advice for car dealers when they need to increase their activity levels.

Direct download: Mar_23_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:02pm PDT

DPB Gang, I hope you're staying safe and that your attitude is optimistic. During times of uncertainty, panic can often set in. My goal today is to share some hope and spark some creativity to help you build momentum and stay active during these crazy times. Today I'm sharing 5 ways to keep the momentum going during a crisis. Stay well!

Direct download: March_20_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

The car buying process can be simple, friendly, and enjoyable. Author, Tim Kintz shares his best advice about how to close and negotiate car deals in a way that is better for your customer.

Direct download: DPB_Tim_Kintz_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

The first rule of selling is to maintain a positive attitude. This week we're digging in to what happens as a result. With mass panic being perpetuated by the media amidst the coronavirus outbreak, one thing is for certain. Many will contract while those with a positive attitude can reach new ALTITUDE through strategic expansion.

Direct download: March_18_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:24pm PDT

There are a lot of questions about how to face uncertainty in the retail car industry. As countries work around the clock to contain and limit the spread of COVID-19, lockdowns are beginning to worry many dealers. In this episode, we talk about the importance of taking actions that will help fortify your dealership against uncertainty.

Direct download: DPB_March_17_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:28am PDT

With the recent outbreak of the coronavirus, this episode couldn't be more timely. Customers are going to be spending more time at home, which will highlight their preferred way to shop for a vehicle. Having said that, there are certain ways that doubt is introduced to the buying process once they start working with us. Find out how to eliminate customer doubt and provide a frictionless car buying experience.

Direct download: M16_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 11:31am PDT

Are you afraid of failure? Are you hesitant to try new things or execute on new ideas because you aren't sure how things will pan out? Perhaps you feel a lot of pressure from senior leaders or co-workers. Whatever the case may be, this quote from Michael Jordan will hopefully shift your paradigm and unleash the inner beast!

Direct download: DPB_March_13.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

David Steinberg, CEO and Founder at foureyes, shares his unique perspective about how car dealers can eliminate friction points in the car purchase journey. Every day, customers are choosing to work with car dealerships that provide an exceptional car-buying experience. Either that or they walk away from the deal because of long wait times, unreasonable negotiation strategies, lack of interest, and a rushed process.

In this episode, pay close attention to what you can do to streamline the car buying process, eliminate friction, and provide an exceptional customer experience.

Direct download: DPB_DavidSteinberg_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Having a positive attitude is essential to achieving success and enjoying life. Luckily, your attitude is a choice; it's within your control. The retail auto industry will take you through a range of emotions, both high and low. Having the right attitude will help you achieve accelerated success and leverage opportunities or get stuck in the status quo.

Direct download: Mar_11_Ep_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 5:46am PDT

The retail auto industry loves a good "buzz" topic in which to sink our teeth. That's why today's episode is all about the next BIG thing that will help you keep the attention of your target audience and dominate in 2020. You're going to be shocked at how INFRONT of your face this is!

Direct download: DPB_March10_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 6:02am PDT

As painful as it might be to hear, it's important to understand things from the customer's point of view as well as from your own. Sure, you need to sell vehicles, but does your process align with the different affinity programs that you're involved with? Afterall, a veteran that works a deal through USAA has specific expectations before they even arrive on the lot and it's important to make sure you are aware so that you can properly qualify their needs and subsequently over-deliver value to them.

Direct download: March9_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

I recently returned from Grant Cardone's 10X Growth Conference 2020 in Las Vegas, and was impressed by what Grant had to say about the importance of getting attention. Listen to this Friday Fire episode to learn about what Grant Cardone had to say.

Direct download: DPB_Mar6_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

In this episode of the podcast, we're going to look at the car purchase journey from the perspective of a customer, Xax Berry. Xax is a veteran and now a healthcare professional residing in Utah, USA.

Direct download: Mar5_Xax_Barry.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

One of the biggest challenges that auto dealers face; perhaps the reason why many continue to struggle, is because they fail to plan. The old way of doing things has led many to being underprepared for the new way of car shopping that customers expect. That's why this week's Wednesday Word is PLAN.

Direct download: March_4_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 8:12am PDT

We grew up with everyone telling us to be more grateful, but why is that? In today's episode, Michael shares why the lack of gratitude might be killing your career in the retail car business. In addition, Michael shares a simple practice that you can implement immediately to help turn things around and accelerate your growth.

Direct download: DPB_March3_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

There's is more to search engines than just showing up in search results. Companies that are creative about utilizing the tools and resources that are provided for online business are going to win.

Direct download: MiniMar_2_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

You've probably heard sayings like, "your network is your net worth" or similar, right? But have you ever wondered why that's the case? In today's Friday Fire, Michael dissects a quote by Eleanor Roosevelt, which provides more context and insights about the power of your circle of friends and influencers.

Direct download: DPB_Feb28_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

So you think you're going to sit down and talk about SEO trends for car dealers in 2020, but the conversation ultimately ends up with the eery feeling that maybe we've created Skynet and didn't even realize it.

Matt Bertram is a bestselling author and founder of the top-rated SEO firm, eWebResults, and joins us to share his insights and observations about online visibility and what car dealers need to consider in order to be ahead of the curve.

Direct download: DPB_MattBertram_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Every single person on planet earth has a dream. The only difference is that there are those of us who pursue them, and those of us who, for whatever reason, have squashed them. Each of us, however, deserve to pursue our dreams with diligence and passion. That's why we're digging into the meaning of the word in this episode of the podcast.

Direct download: Feb_26_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Dealerships that make the purchase journey more comfortable and more informative have a higher chance of building relationships of trust and winning more business and increasing the lifetime value of their customers.

In today's episode, Michael shares the one strategy that is still incredibly under-utilized, but that can contribute massive gains to those who take the time do implement it.

Direct download: DPB_Feb25_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Car dealers are getting in the customers way by insisting on using antiquated processes and procedures rather than building relationships of trust. Dealers whose focus is on increasing lifetime value are actively looking for ways to eliminate friction during the car buying process.

Direct download: Feb24-Mini.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Jody Kohner is the VP of Employee Marketing & Engagement at Salesforce. In today's Friday Fire, Michael shares his thoughts about a very thought provoking quote by Jody that will help senior dealership leaders find, hire, and retain the right people to lead the organization and individual team members.

Direct download: DPB_Feb21_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Today's car dealers find it challenging to navigate the jumble of business operations, process, and growth with all of the competing opinions, software, and "solutions" offered to them each day by vendors.

It's often in the hustle of everything going on that foundational processes often get overlooked, costing dealers millions of dollars in revenue potential.

In this episode, CRM and Dealership Process expert, Rico Olinger shares his advice for dealers who are looking to create a solid foundation that can build perpetual business growth.

Direct download: DPB_RicoOlinger_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Setting goals appropriate to your definition of success will ultimately propel you forward with greater intensity and focus. In today's Wednesday Word, Michael and David discuss how you can create goals that have more impact in your upward journey.

Direct download: Feb_19_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Many car dealers and sales professionals have a love/hate relationship with social media. They either love it because they know for a fact that it has helped them generate new business, or they hate it because they've tried everything, and nothing seems to work.

In today's episode, Michael shares a simple social media hack that will increase your engagement and keep potential customers coming back to your profile or page on a regular basis.

Direct download: DPB_Feb18_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Culture isn't just something that is felt; it's something that has a tangible impact on behavior from both employees and customers. In this powerbomb episode of The Dealer Playbook podcast, Jeff Toister shares the importance of creating a wayfinding system that will help dealers deploy a culture shift that grows the business.

Direct download: Feb_17_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Warren Buffet is known for his common sense and logical approach to business and investing. As someone with a ton of experience under his belt, you don't want to miss the very simple advice for those who are climbing the hill of success.

Direct download: DPB_Feb14_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Bestselling author, Jeff Toister (Getting Service Right, The Service Culture Handbook), joins Michael to share ways in which car dealers can provide a better customer experience. As the founder of Toister Performance Solutions, Jeff's mission is to help companies improve employee performance, with an exclusive emphasis on helping them develop customer focused cultures.

Direct download: DPB_JeffToister_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Today's Wednesday Word is for those that know there is something bigger, brighter, higher, and beyond anything they've experienced before. It's about creating a life that is theirs by design, not by luck or some other vain idea.

Direct download: Feb_12_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Facebook Marketplace is one of the newest ways to market your vehicle inventory online, but why aren't all dealers experiencing the same or similar results with it?

Today we're talking all about how to get the most of your Facebook Marketplace listings and what you need to consider moving forward.

Direct download: DPB_Feb11_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Nobody can dispute the power of relationship selling, especially when it's the way of master sellers like Ali M. Reda. If you're struggling to get to that next level of selling cars, and want to really shift your ability to dominate the market, pay attent

Direct download: FEB10Mini.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Business leader, Anthony Robbins is known for his extremely positive and optimistic way of looking at things, and today's Friday Fire quote really demonstrates that fact.

Today's episode is all about shifting your perspective about problems in an effort to alter the way you work through them.

Direct download: DPB_Feb7_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Ali Reda is documented to have sold the most cars in a single year, with over 1500 new units out the door to happy customers. During this interview, Ali shares his story and provides real world, tangible advice about how to build a business within the business. Pay attention because Ali Reda reveals how to build your book of business in order to sell 100 cars or more per month.

Direct download: DPB_Ali-Reda_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

What does it mean to truly live? In this Wednesday Word episode of the podcast, Michael Cirillo and David Bradley have a conversation about the deep meaning of the word LIVING and how it can positively affect the actions you take on a daily basis.

Direct download: DPBFeb5_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

We've all heard sayings similar to "You have 2 ears and one mouth, use them proportionally." But the importance of listening goes well beyond just hearing what someone is saying.

Today's Daily DPB is all about why you might be losing car sales due to poor or inactive listening, and what you can do to turn it all around.

Direct download: DPB_Feb4_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Fighter pilots spend more time preparing to fly and debriefing the flight than they do in the air flying. Perhaps that's why they are able to execute very complex operations with the precision that they do. What would the impact on your business operations be if you spent more time preparing and planning than executing?

Direct download: DPB_Feb3.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Richard Branson, one of the most successful entrepreneur's in the world, has an empowering and hopeful perspective about the abundance of opportunities in the world.

On today's Friday Fire episode, Michael shares his thoughts about Richard Branson's quote, and what it means to him.

Direct download: DPB_Jan31_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Maj. Justin Lee, USAF is an active F-35 Joint Strike Force pilot who has earned four air medals over the span of over 400 combat flight hours.

There is an incredible amount of wisdom about strategic business operations that can be learned from Major Lee's experience as a fighter pilot, which is exactly what Michael extracts during today's episode of The Dealer Playbook Podcast.

Direct download: DPB_Justin-Lee_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

The Wednesday Word is a brand new segment where Michael and David Bradley disect interesting words and how they can be applied more fully to your life. You might think the dictionary is enough, but this is a weekly segment you don't want to miss.

Direct download: DPB_Jan29_mixdown-2.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT

Repeat and referral customers are often regarded as the holy grail of car shoppers, yet all too often we get too inside our own heads to figure out some of the best ways to keep them coming back. Of course providing great service is the ultimate response

Direct download: DPB_Jan28_mixdown.mp3
Category:Business, Management & Marketing -- posted at: 4:00am PDT